Responsible for bringing to life Baby Phat Beauty, Found Active (launched in partnership with Kate Upton), and expanding our hero skincare line NatureWell to include beauty-centric supplements.Brought content and storytelling capabilities in-house with an emphasis on creating relevant, consumer-centric content that drives ROI. Developed the strategy and story behind the HatchBeauty Brands "Trend Lab" and authored our Trend Reports/White Papers.

Beauty and financial wellness come together in a wildly disruptive marketplace designed to change the way beauty is bought and sold.

New York Women in Communications empowers women in all communications disciplines to reach their full potential by promoting their professional growth and inspiring them to achieve and share their successes in the rapidly changing world of communications.

BrainTrust CAA-GBG is a specialized digital marketing and social media agency at the pulse of culture and creativity. We partner with the world's most innovative brands, people and institutions to develop and execute data driven socially led strategies and campaigns that boost awareness, demand engagement and impact the bottom line.In my role I oversee the development and implementation of digital strategies that leverage paid, owned and earned media tactics to drive results on behalf of brands. Additionally, I drive the development of agency services and product offerings with a focus on innovation and thought leadership.

Future Brand (New York City, New York): A global branding agency who specializes in strategy, design, innovation, and experience. - Defined EMD Millipore’s role amongst a diverse set of B2B tech clients through multi-layer competitive analysis- Established brand positioning, social architecture, framework, content eco-system, and governance for all EMD Millipore brands- Identified new audiences, developed digital consumer journey - Crafted agency point-of-view on B2B storytelling and the emerging phenomenon of crowd cultureIced Media (New York City, New York): Social, mobile and digital media agency. - Provided comprehensive reporting and analytics along with enterprise-wide research for a variety of clients- Empowered Cover FX to break through the clutter of the beauty category through incisive insights gleaned from strategic analysis- Formulated agency’s point-of-view on digital reputation and crisis management Adaptly (New York City, New York): Paid social media agency. - Developed and deployed paid media strategy for Humana, IHop, Build-a-Bear Workshop, Tic Tacs, Borgata, Ashley Furniture and more- Ran client strategy team overseeing budgets of $5-million and above- Leveraged media placements to drive more efficient ROAS across entire ad spend for multiple clients- Executed real-time engagement campaign leveraging TV-targeting technology that featured Steph Curry for Harman Kardon- Strategized and implemented IHOP’s Pancakes On The Beach social awareness campaign

• Managed and mentored a team of six Account Planners, Managers and Content Coordinators tasked with developing and executing digital, social media and influencer strategies designed to meet client’s core business goals.• Responsible for developing Jr. Staff and implementing agency training programs designed to grow the strategy discipline within the agency.• Managed the development of the monthly agency thought leadership publication, SMIN (Social Media in the News).• Key client work included:• Competitive and positioning for White House Black Market, Steinway & Sons, Maurices, Rockettes and Volvo.• 500K media buy with Hearst Corporation that resulted in over 14M media impressions and increased both brand awareness and sales for Maurices.• Integrated experiential events for Tiffany & Co. that leveraged influencers and paid social media campaigns resulting in 100M (and counting) impressions across paid, owned and earned channels.• Series of campaigns for Volvo Cars designed to give them an authentic voice in conversations that live outside of automobile safety.Clients included: Volvo Cars, Hasbro, Tiffany & Co., MSG Networks, Chico’s Fas, Inc., the Ascena Retail Group Inc., Calypso, Marc Fischer and more.

Managed agency Account Planners guiding the development of digital, social media and influencer strategies across a variety of brands.

• Instrumental in building an integrated strategy offering within a traditional agency model.• Worked with the Digital and Executive Strategy Director to oversee strategy from ideation to execution across traditional and digital media for a CPG brand portfolio.• Worked closely with Creative Directors to bring traditional ideas to life in the digital and experiential spaces.• Key client work included:• Programmatic digital buy for Cheer Laundry Detergent designed to reintroduce the brand to a Baby Boomer audience.• Crafted brand positioning for Cameron’s Coffee based on the identification of strategic whitespace within the brand’s competitive set.• Managed integrated digital rebrand for Tony’s Pizza designed to serve as a 360 extension of their 2014 brand campaign.• Managed the development of messaging and brand voice for the six brands in the Schwan’s CPG portfolio.• Oversaw the development of content for digital and social channels for all agency brands.Brands I've worked with include, Red Baron Pizza, Freschetta Pizza, Tony's Pizza, Edwards Dessert, Mrs Smith's Pies, Cameron's Coffee and Cheer Laundry Detergent

• Oversaw a list of top agency clients and nurtured C-Suite level relationships, while ensuring final agency output was above and beyond client expectations.• Expanded agency social media services while overseeing a team of three people across two offices.• Worked with agency departments to integrate social and digital offerings into all agency disciplines.• Responsible for overseeing the development of insightful and strategic reports to measure KPIs and campaign successes.• Worked with agency partners to increase retainer fees across departments by 300%.Brands I've worked with include, Nobu Restaurant Group, The Biggest Loser Resorts, Steve Madden and Orangina

Assisted with the development of brand image and voice for a variety of clients across multiple verticals. Helped develop social media capabilities and training materials.

• Worked with company owner to develop strategy offering for agency clients.• Developed positioning and identity for the Original Music School.• Responsible for brand identity development and graphic design of Bond Street Studios.

• Responsible for developing agency social media services and turning them into a profitable part of the business plan.• Community managed multiple clients (increasing fan bases by 110%).• Strategically managed company’s web content and email marketing efforts to complement social media and public relations services.