Kristi Camara Email & Phone Number

Santa Monica, California, US

Brands: Smarties, Headspace, Los Angeles NWSL team Angel City Football Club, Social Society, Veuve Cliquot, Moët, JoyByte, She Explores

Redondo Beach, CA, US

• Responsible for the strategic direction and copywriting of all digital channels: email, social media, and web
• Write copy for all brand needs such as product descriptions, sizzle reel, web content, and retail assets
• Wrote the long-form copy for our sizzle reel script featuring the story of our rebrand as well as in-depth information about our farm story to be utilized for sales
• Strategized and executed the digital campaign for our Home for the Holidays partnership with Last Prisoner Project
• Responsible for ongoing management and creation of social media content

Redondo Beach, CA, US

• Restructured social strategies, organically increasing our IG audience by 110% and engagement by 162%
• Executed a photoshoot and content partnership on Instagram with Blum dispensary, resulting in Island being their top-selling brand throughout the duration of the partnership
• Strategized and executed the social and digital promotion of our new strain standardization
• Built a campaign showcasing our farm partners as a means of creating a b2b solution for sales that doubled as a consumer-facing story
• Remain up-to-date on compliancy issues regarding advertising in cannabis space
• Acted as lead photographer for all branded photoshoots

Culver City, California, US

• Managed the social media presences for the Who's There Group brands: Knock Knock and Emily McDowell & Friends
• Developed and produced overall social media marketing strategy for both brands including consumer engagement, external partnerships, promotions, and giveaways
• Stylized photoshoots and created content for both brands' social media, digital advertising, email marketing, and website imagery
• Constructed monthly content calendars aligned with editorial calendars for both brands
• Built and executed content plans to convert social media pages into a lead-generating resource for our direct-to-consumer shop and to support wholesale retailers
• Assisted in creation of and execution of lifestyle and studio content for wholesale catalogs

Orlando, Florida, US

• Strategized and executed organic and paid media campaigns for multiple clients such as Sugar Bowl Bakery, Tony Roma's, and Cocina 214
• Coordinated and managed influencer partnerships
• Created content calendars and wrote copy for social media posts and ads in respective brand voices, tailored per social platform
• Directed and executed photoshoots for both client and agency needs
• Provided reports to clients detailing performance analytics per month and optimized strategies based on results
• Managed daily tasks and development of team coordinator

Orlando, Florida, US

• Created content calendars for clients monthly including photography, copy, and graphic creation
• Engaged daily with audiences on all social platforms by responding to reviews, comments, and questions
• Grew the audiences of our clients on each social platform by proactively engaging with prospective customers and fans
• Compiled analytics for monthly reporting
• Conducted in-depth competitor analyses for clients
• Assisted with ad strategy and implementation

Orlando, FL, US

• Created and organized content calendars for nationwide clients such as Corkcicle, Sonny's BBQ, and Miller's Ale House
• Wrote post copy across all social platforms
• Engaged with users on all social media platforms for all clients in their respective brand voices
• Created monthly reports outlining the performance of each clients' posts on all social platforms, as well as regular competitive analyses

Burbank, CA, US

• Created the primary content for a new app, Shop Disney Parks, improving the way Disney guests shop online
• Styled and photographed a wide variety of Disney merchandise
• Edited product photos in Photoshop and optimized the images for mobile web display

Gainesville, FL, US

• Selected as part of the inaugural class of The Agency at the UF College of Journalism and Communications
• Created and edited strong visuals and photographic work that best represented our clients' brands
• Photographed The Agency’s work and events for publication, promotion, and press releases
• Created stylized portraits for recruitment campaign intended to ignite social media engagement between prospective and current employees
• Contributed with strategy and copywriting

Alachua, Florida, US

• Curated art and photography-related content for our social media pages such as Twitter, Facebook, Pinterest and Google+.
• Wrote blog posts about photography tutorials and reviews for smartphone camera applications and tools
• Created lifestyle content for several product advertisements promoted through Facebook, Pinterest and Instagram
• Utilized Google Analytics to interpret traffic and conversions and how to optimize results
• Remained onboard after a four-month internship to freelance as a blog content writer and photographer

Gainesville, Florida, US

• Provided photographic coverage and publication of events within the College of Engineering
• Assisted in managing the various social media accounts such as Facebook, Twitter, Youtube and Flickr
• Developed long-term and short-term social media campaigns to engage audiences
• Reported on significant events occurring within the college

• Managed all imagery published in every issue of the Independent Florida Alligator
• Delegated photo assignments and events to members of photography staff
• Photographed a variety of subjects ranging from University of Florida athletics, guest lectures, local events and more
• Photographed and wrote copy for award-winning series, "Jumping Into History"