Kristi Casey, Cmm Email & Phone Number

My mission is to help people be their best selves, do their best work, and live their best lives. I help executives and individuals find inspiration and get unstuck. Services I've provided clients include:• Executive leadership summit content & delivery• Brand relaunch campaign strategy• Education strategy for in-person conferences and LMS / content libraries• Employee training scripts, videos and voiceovers• General session stage management• Certificate course creation and delivery• Textbook to Rise 360 online learning conversion• Content development • Executive coaching and speaker coaching

* Designed education strategy for signature events, such as edUcon and CEMA Summit* Developed special thought leadership initiatives for executive leaders and nextgen professionals* Programmed and managed more than 100 MainStage and breakout experiences* Achieved an average education satisfaction score of 4.5+ out of 5, per event* Managed content development team, educational advisory board and speaker budgets of $100,000+

Los Angeles, Us

Primary focus: Streamlining operations, enhancing the customer experience and guaranteeing success for all members of the Happily family.Accomplishments:- Launched customer success protocols that resulted in increase in monthly recurring revenue by 157% - Instituted project management system that increased staffing efficiencies by 80% - Increased quarterly product profit margin by 12% - Developed and launched "shadow program" of apprentices to strengthen skills of freelancers and help retrain live event workforce in virtual event production- Created operational playbook and SOPs- Led remote teams in Mexico and Asia, managing accounts worth up to $250K/year

Dallas, Texas, Us

- Lead the chapter operations team in enhancing the performance of our global network of 60+ chapters.- Design the leadership training program for our 1,000 volunteer leaders, as well as training programs for our chapter support teams of chapter administrators and facilitators- Lead the design and launch teams for new, enterprise-wide programs, such as new accounting and CRM/AMS tech platforms- Improve operational efficiencies- Create strategies for MPI Global initiatives that will increase member recruitment and retention at the global and local chapter level

Dallas, Texas, Us

Recruited by MPI to oversee the post-acquisition integration of Plan Your Meetings assets and establish a digital marketing department. Was promoted to turnaround its underperforming educational department, creating an $800K+ delta. After transforming education into a profitable business unit and saving client relationships, joined the Global Sales Team as director of thought leadership to develop new revenue streams. Currently managing global membership acquisition, retention and engagement strategies as director of community. Liasioning to eight different advisory boards, manages a team of more than 100 volunteers and a dozen volunteer leaders. Uses voice of the customer research to develop relevant education and resources for our different community verticals and special interest groups. Manages strategic partnerships and relationships with sister associations. Project-manages the development of new technology platforms, products and related revenue streams with a cross-functional team of internal business unit leaders.

Dallas, Texas, Us

Responsible for developing new sales assets, enhancing the global MPI brand and acting as a channel sales consultant with clients investing more than $100,000 annually. Developed new assets that generated more than $360,000 in-the-year-for-the-year revenue and assisted in closing more than $900,000 of business with the global sales team. Thought leadership initiatives generated more than $250,000 of revenue in new member acquisitions and event registrations.Thought leadership initiatives included:- Transforming the chapter leader educational strategy from a 3-day event to a 365-day experience, leveraging on-demand, virtual and in-person training- Publishing “The Essential Guide to Safety and Security: Meeting and Event Best Practices,” the most downloaded piece of research in MPI’s more than 40-year history- Launching a virtual tour of Global Meetings Industry Day, featuring more than 50 different community groups on 5 different continents, attracting more than 1,000 registrants

Dallas, Texas, Us

Created an $800,000+ delta, turning around a business unit cost-center that annually lost $250,000 into one that generated a $600,000 profit. Saved $250,000 in sponsorship dollars by stepping in to project-manage at-risk educational projects, which were developed on time. Launched nearly 10 new professional certificate programs, including "Women in Leadership: Executive Leadership Skills," "Basics Boot Camp: Meeting Fundamentals" and "Emergency Preparedness for Meetings and Events," which all recouped initial investments and became profitable within six months of launch. Established a Risk Management Conclave to set industry best practices. Developed a digital event strategy that generated nearly $250,000 in membership conversions and live event registration revenue. Saved the company an estimated $200,000 by taking over the project management of a new online management system (LMS). Launched the LMS within two months for an investment of $4,500 and generated nearly $100,000 in revenue within its first 12 months of operation. Managed internal education team members, and external video teams, IT providers, instructors and instructional designers.Negotiated strategic partnerships with the National Center for Spectator Sports Safety & Security (NCS4) at the University of Southern Mississippi to develop a safety and security initiative for meeting and event professionals.Launched the development of the first Master's program for meeting and event managers with San Diego State University.Designed the first fully virtual World Education Congress live digital event, managing teams of staff and volunteers who moderated the live broadcast, and training educators on how to deliver blended learning environment.Delivered training sessions and keynote addresses to small corporate groups and at public conferences.

Dallas, Texas, Us

Established digital marketing, social, content and acquisition strategy for MPI's email, social media, video, website and other acquisition channels.Generated more than $50,000 in membership conversion and event registration revenue with a social media ad budget of less than $2,000.Managed digital marketing, online publication and social media managers, and cross-trained multiple department members as well as MPI's VPs of Communication on how to be MPI brand ambassadors on social media.Educated audiences as a keynote and concurrent session educator in North and South America..Rebooted the MPI blog and tripled new visitor traffic within three months.Designed website UX, wireframed new websites and wrote web copy for several event microsites.Completely redesigned and rebuilt the PlanYourMeetings.com website, project managing the porting of 10 years of content and redesigning the brand architecture.

Although I started in the editorial department, I grew into marketing, creative and senior leadership roles over more than 12 years with the company: project-managing the launch of multiple mobile apps, eCommerce and websites; building social media communities from scratch; designing live and digital event experiences; managing a team of 10; and leading the business transformation of a traditional publishing company into a digital-first media company. As a co-owner of AMP, I also gained experience on the operations and business development side. As part of the senior leadership team, I helped build multiple brands from scratch and sold two of them (WHERE and Plan Your Meetings), so I understand the mergers and acquisitions process from preparation and presentation to integration.Achievements:- Led business transformation of Plan Your Meetings (PYM) from a regional traditional publishing company with an audience of 5,000 local meeting and event planners to a digital-first media company with a database of 100,000 global members.- Established social media strategy for multiple AMP brands, growing PYM’s total social audience to nearly 250,000 fans and Encore Atlanta’s to 30,000.- Produced virtual, live and hybrid events; creative-directed augmented reality experiences; and managed the production schedules, content and design of company and client websites and e-commerce sites, mobile apps and WAPs. - Optimized SEO and UI/UX of websites, reducing bounce rate from 56% to 7%, doubling unique visitor traffic, and increasing search traffic to 66% and new visitor traffic to 80% on PYM channel.- Crafted “offering memo” for sale of PYM, which attracted 13 potential acquisition suitors. Met with each C-level executive team to present portfolio and discuss the value of the acquisition. Reviewed bids, consulted on and negotiated terms of sale.- Wrote/produced 1,500 articles, blogs, videos and two books as well as content for IAAP's CAP-OM certification program

Managed team of staff and freelance writers for Encore Atlanta and Plan Your Meetings. Collaborated with creative/production team on layouts and custom publications. Created digital marketing strategy for YouTube, Twitter, G+ and Facebook. Redesigned look and feel of publications. Worked with IT team to redesign company websites. Project managed development of mobile apps and eCommerce site with external contractors.

Responsible for creating editorial calendars, contracting and managing team of freelance writers and photographers, working with designers on layouts for three different publications. Worked with IT team on design of company’s websites, and started social networks on multiple platforms for two brands. Wrote business, luxury, travel, arts and entertainment stories and blogs.

Reporter covering travel, luxury, lifestyle, business and entertainment.

- Led soft skills training seminars for international (often multilingual) clientele in Belgium and the Netherlands.- Responsible for the creation of original material for shows at home theater in Amsterdam.- Improvisational performer, entertaining private corporate groups throughout Northern Europe and in home theater in Amsterdam.

— Converted reams of data into compelling brand stories for customized sales presentations.— Created promotional materials for sales and marketing campaigns, using Adobe Photoshop, Illustrator and PowerPoint software

Micromasters: Managing Technology And Innovation: How To Deal With Disruptive Change, Engineering

Bachelor Of Science, Performance Studies

Certificate In Meeting Management (Cmm), Business Strategy & Leadership

Certificate, Digital Event Strategist (Des)

High School Diploma, With Honors