Kristi Chan Email & Phone Number

Vancouver, Wa, Us

Vancouver, Washington, United States

• Shaped and executed the deployment of Brand and Innovation initiatives through various email, push, and SMS• Analyzed and targeted customer segments with personalized messaging - created lifecycle journeys such as "Welcome Series" and "Win Back Journey" to ensure continual growth and customer retention• Collaborated with a wide variety of digital vendors to ensure best practices are utilized throughout all processes• Utilized various software applications, spreadsheets, and databases, to assemble, manipulate, and format data into key reports showcasing KPIs• Reinforced the leadership, marketing, and strategy teams by providing critical support with tight timelines

Vancouver, Washington, United States

• Pioneered a complete transition into a brand new Mobile Application for Papa Murphy's International, bolstering the overall user base to over 800k users• Overhauled the SMS program and request process for franchisee owners leading to increase satisfaction across ownership regions• Created monthly digital calendars and coordinated with several key players from the Field, Brand, and New Channel Teams to orchestrate monthly marketing activations • Amplified click rates in email campaigns by A/B testing different strategies to increase click rate an average

• Managed operations and production for the digital lifecycle email program (150+ email campaigns/year) leading to a $4 million increase year over year• Followed, updated, and ensured proper QA process for all email, SMS and push campaigns• Assisted with the print marketing program including promotion selections and coupons• Analyzed and measured email performance through email KPIs and coupon redemptions• Authored User Acceptance Test (UAT) Scripts for testing the new Papa Murphy's Mobile App

Portland, Oregon Area

• Assist the Director of Media Services and Account Executives in monthly invoicing for various clients• Complete traditional media buys with corporate budgets of up to $350,000 under the supervision of the Account Executive• Provide accurate data entry and processing of monthly invoices• Support the department supervisor on various projects, including the creation of job jackets, media calendars, dashboards, and the collection of vital data points• Critical market research for prominent advertising platforms including radio, television, podcasts, and billboards • Assist in the distribution of information, tasks, and requests to the creative, social, and digital teams

Beaverton, Or

• Solved Nike consumers’ online issues, i.e. refunds, orders, and gift cards by using backend systems to ensure the best resolution• Recommended potential products or services to consumers by analyzing their needs• Handled complaints and provided appropriate solutions through email and phone calls to ensure customer satisfaction

Seattle, Washington

• Engaged with up to 500 fans on game-day at Safeco Field, 70 games per season, and 10 external events strengthening the Mariners Baseball brand in the community• Fulfilled logistical event setup and operated attractions for events ranging from intimate company gatherings of 50 to large concerts of 42,000+ attendees• Entered up to 1000 unique data information in Excel for sales analytics to maintain and increase fan attendance• Awarded Team Member MVP 2016 for delivering outstanding customer and guest services

Seattle

• Engaging with up to 300 fans at Seahawks pre-game tailgate programs and activities to create excitement and involvement with fans • Promoting to 100 individuals through strong interpersonal skills and selling up to 30 youth memberships per event to fans at community outreach programs • Facilitated groups of 50 performers for half-time show to ensure a smooth performance through effective communication

University Of Washington

• Administered 25+ surveys to public gathering data on residents’ concerns about the changes occurring in their neighborhood• Conducted independent research on demographical data contributing to ongoing relationship building between community members and the University of Washington• Facilitated focus group with local youth leading dialogue and creative arts activities digitally documenting their personal experiences