Developed and project managed B2C field sales and event marketing materials from creative kick-off through execution. Defined and articulated project scope and deliverables to the internal creative team, external agencies and translation agencies. Drove timing and project communication in a cross functional team environment. Managed expectations and project approvals. • Managed a brand update of all acquisition field sales marketing and event materials. Managed the creative deliverables from the internal creative team kick-off through execution to external website agency. Provided programming direction on variable content for field agent customization. Partnered with the agency responsible for translating materials into 8 different languages. The marketing on-line toolkit is used by 20,000 agents across 32 different states.

Managed Electronics and Entertainment in-store signage execution for reinventions, transitions and new product launches with an annual budget of $6M. Collaborated with the internal client and defined creative deliverables during concept. Determined project timelines. Provided estimates, proofed color, supplied specs to vendors, wrote purchase orders and managed monthly reporting to finance.• Launched Apple iPhone 6 and iPad Air 2 marketing signage into 1800 stores 10 days after the announcement. Partnered with the Apple team, print vendors, internal digital marketing and logistic teams to define timelines and deliverables to meet the launch date. The signage and digital marketing content were successfully delivered to stores on time and on budget.

Developed in-store marketing tools for storewide application. Developed presentations and tools to gain buy-in from project teams and Marketing Managers. Provided estimates, supplied specs to vendors and wrote purchase orders.• Initiated an ideation session with an agency that presented a Dollar Store concept outside of budget scope. Influenced creative changes to reduce execution costs, resulting in the project completing at 180K or 53% below original estimate.

Managed in-store signage execution for the Movie, Music, Book, Kodak Photo Lab and Target Photo Studio departments. Provided estimates, proofed color, supplied specs to vendors and wrote purchase orders.• Executed Taylor Swift’s Speak Now exclusive artist album for a Monday on-sale date - a day earlier than industry standard. Coordinated team and vendor to fly out to stores visited by Taylor and PR teams the day before album release resulting in flawless execution and sales 118% over forecast.

Managed in-store signage execution for Grocery, Apparel and Baby categories. Provided estimates, proofed color, provided specs to vendors and wrote purchase orders. • Reduced overall in-store marketing dollars and allocated savings to additional marketing programs. Streamlined sign sizes and utilized internal Target Print Services to reduce overall printing costs. Negotiated contract pricing for the vendor to print 360K signs annually driving down the cost $428.4K or 84%.