An inspirational leader who grows businesses by combining sophisticated change and general management, sales and marketing skills with a dynamic leadership style. Accomplished in driving profitability and market share while retaining a focus on costs and creating environments in which people can flourish. Boasts outstanding business acumen, market-leading customer acquisition and retention skills, infectious enthusiasm, an uncompromising work ethic, highly developed relationship building capability and valuable networks. Leads strategy and can juggle tactical / operational responsibility. Broadly experienced in areas including business transformation, general management, driving innovation, sales, marketing, business development, communications, loyalty, PR, event management and sponsorship. Accustomed to leading businesses and large teams in fast-paced, customer-facing, technology, digitally focused and disrupted environments. A Certified Practicing Marketer (CPM) recognised with the highest honour of Certified Practising Marketer of the Year and as Entrepreneur of the Year in the B&T Women in Media Awards. Kristie has been honoured as Life Member and Fellow of the Australian Marketing Institute (AMI), is a Fellow of global peak body the Chartered Institute of Marketing (CIM), a Member of the Australian Institute of Company Directors (AICD), serves as head judge of the Australasian Awards for Marketing Excellence, is a national commercial radio and marketing award winner. She is a Non-Executive Director on the board of leading medical research institute HMRI and Chairs HMRI Foundation, a Non-Executive Director of Australian Marketing Institute, an Independent Director of Restaurant & Catering Industry Association Australia, a member of the Advisory Board of international online fashion company Azura Runway and unique venues digital marketplace, Vennu. Kristie is a member of Women on Boards, is a Lucy Mentor for Macquarie University, an Executive Mentor and Matrix Mentor for Western Sydney University School of Business and a mentor to emerging talent for AMI.