Kristie L Email & Phone Number

Marketing leader with 18+ years of global product, campaign, and content marketing experience. She has a record of devising creative solutions and top-performing campaigns supporting sales, product, channel, and internal marketing teams to scale revenues and profits for companies such as Adobe, Intel, McAfee, Walmart, and Accenture.Wffective in managing B2B marketing budgets of up to $18M, driving pipeline of $140M, and delivering B2C sales of $400M.

Mission: Building an educational community to ignite diverse perspectives from authentic voices across generations, featuring premium content that embodies L.I.T.E. Beyond Generations—our core values of Leadership, Innovation, Technology, and Entrepreneurship.

San Jose, Ca, Us

Led cross-functional teams in devising global go-to-market and demand generation marketing strategies, plans, and objectives; focused on MQL, pipeline creation, and pipeline progression across B2B segments via AMB, 1:1, 1:few, and 1:many programs. Skilled at messaging framework creation, content strategy, and development including blog posts, articles, case studies, optimizing content for SEO.

Santa Clara, California, Us

Devised marketing strategy and tactics into high-impact global campaigns; worked across business units and geography teams to create and deliver holistic marketing campaigns. Directed the development of messaging and content strategy and deliverables supporting channel, partner field, and internal marketing teams to scale sales. Led the Commercial Client Marketing Customer Success Storytelling efforts.Drove alignment to campaign key performance indicators and operational metrics; optimized to exceed goals and objectives.

Santa Clara, California, Us

Managed a portfolio of 6 partner accounts; was responsible for revenue and customer acquisition, conversion and retention targets per partner account via online B2B and B2C marketing programs for Global and NA partners and re-seller programs for retail accounts.Identified and implemented new marketing strategies and tactics through lifecycle marketing efforts that drove increased conversions and retention. Measured and analyzed all marketing programs and incorporated key learnings into future iterations to drive growth and retention.

Brisbane, California, Us

Managed cross-channel retail relationships to improve product prominence and brand presence. Directed online retail channel strategy. Promoted worldwide efficiencies within promotional planning, marketing and content distribution; worked cross-functionally with Product Managers, Partner Field Teams, Brand Managers, Creative and Sales. Focused on e-Commerce, site merchandising, seasonal promotional planning, creative asset development, integrated marketing across television, print, email, circulars, mobile and online. Led team of two Site Channel Marketing Specialists.KEY OUTCOMES:■ Directed efforts to implement rich media content for the newest products across channel retailers resulting in triple-digit increases in content views and incremental sales QoQ on retailer product pages.

San Francisco, California, Us

Developed and implemented marketing and content monetization strategies and operations across 9 online stores for Discovery Communications and Turner Broadcasting. Directed business strategy, visual merchandising, promotional planning, customer service and site user experience. Led team of twoKEY OUTCOMES:■ Implemented best practices and reported KPI performance including sales, conversion, traffic, orders, rev/visit and ad cost across social media, SEO, SEM, affiliates, mobile and email.■ Increased mobile sales 373%, tablet sales 444% YoY.■ Increased TCM Store conversion by 1.4% and AOV by 8.2%. ■ Strategized and formulated site flow enabling a 3x conversion increase and 23% sales increase YoY on the Shark Week landing page through earlier program start and more optimized site flow.

Bentonville, Arkansas, Us

Managed and executed strategies and operations for home page and 12 site departments with $400M+ total sales across Health, Beauty, Pharmacy, Vision, Financial Services, Grocery, Gift Cards, Tires, Gift Registry, Movies, Music and Books. Led team of two.KEY OUTCOMES:■ Managed, merchandised and optimized the site; managed promotions and new initiative launches.■ Led, managed and worked with large cross-functional teams to launch marketing initiatives, departments and site enhancements including 23 Health and Wellness shops, 5 departments and 6 online health tools; audited and analyzed the site, including competitive and gap analysis, wireframing and roadmap creation.■ Achieved triple-digit revenue growth; 270% for Health and Beauty and 13% for Movies, Music and Books.■ Led the launch of the new Consumables businesses, which was entirely new for Walmart.com and most of the online industry at the time – launched Health and Beauty on time to beat plan by 9%; partnered cross-functionally to combine three platforms and additional content management system to create a seamless customer experience.■ Led the Wii Fit Mother’s Day integrated campaign across circulars and online serving as the homepage manager; approach resulted in a record 50k pre-orders, $4M in sales in one weekend; orders increased 242% and revenues increased 195%; "themed" Homepage was introduced and implemented as a standard practice.

Bentonville, Arkansas, Us

Developed static and interactive marketing assets and user interface designs, including concepts, prototypes, promotional banners, and page flows to promote 7 key product categories.KEY OUTCOMES:■ Designed the creative concept selected for CyberMonday; designed and developed ~70 CyberMonday flash-animated promotional assets that resulted in 70% increase in sales over prior year's CyberMonday campaign despite only 11% traffic growth YoY.

Strategized and directed web, print and multi-media solutions development for both Fortune 500 and start-up business clients. Managed marketing communications, visual and interactive design, advertising, print, branding and UI design.KEY CLIENTS:Attributor.com, seeUthere Technologies, Accenture, Palamida, Tilden Elementary School, General Electric, Lilja Corporation, and Gonzo Advertising.

New York, Ny, Us

Drove product and service sales via collaborative ideation and pitched campaign concepts. Integrated branding and look and feel cross-channel through email, onsite, and affiliates. Concepted, presented, designed and animated Flash and rich-media ads for eBay, IndyMac, PayPal and Miller Beer.

Sunnyvale, Ca, Us

Directed strategy and implementation of member marketing campaigns and programs to increase engagement in product features and offerings for Yahoo! US and Yahoo! Canada.

Austin, Texas, Us

Directed and implemented B2B outbound marketing integration by designing brand guidelines and quality checking across all vehicles. Concepted, designed and presented sector-specific emails for Customer Relationship Management, Enterprise Service Automation, Human Capital Management and Financial Services. Positioned Connect Conference 2003 campaign branding and messaging. Designed and coded the PeopleSoft Executive Symposium microsite.

Dublin 2, Ie

Directed Amsterdam start-up leading multimedia and print design, vendor management, client communications, marketing and promotional planning. Conceptualized, designed and produced internet, intranet and prototype sites for eTrade, MyHomeKey, netInsurance.com and Internet Centers of Excellence (ICE) as Senior Designer.

Master Of Business Administration (Mba) Executive Mba

Ma, International Relations

Bs, Political Science And Communication (Double Major)