Kristie L Email and Phone Number
Kristie L's Location
San Francisco Bay Area, United States, United States
Kristie L's Contact Details
Kristie L work email
- Valid
- Valid
- Valid
Kristie L personal email
n/a
Kristie L phone numbers
About Kristie L
A marketing leader with 18+ years of global product, campaign, and content marketing experience with a record of devising creative solutions and top-performing campaigns supporting sales, product, channel, and internal marketing teams to scale revenues and profits. Effective in managing B2B marketing budgets of up to $18M, driving pipeline of $140M, and delivering B2C sales of $400M.
Kristie L's Current Company Details
Kristie L Work Experience Details
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Principal AdvisorSmb Solutions Consulting Oct 2024 - PresentMarketing leader with 18+ years of global product, campaign, and content marketing experience. She has a record of devising creative solutions and top-performing campaigns supporting sales, product, channel, and internal marketing teams to scale revenues and profits for companies such as Adobe, Intel, McAfee, Walmart, and Accenture.Wffective in managing B2B marketing budgets of up to $18M, driving pipeline of $140M, and delivering B2C sales of $400M.
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Digital Marketing AdvisorOceanside Perspective Feb 2024 - PresentMission: Building an educational community to ignite diverse perspectives from authentic voices across generations, featuring premium content that embodies L.I.T.E. Beyond Generations—our core values of Leadership, Innovation, Technology, and Entrepreneurship. -
Sr. Marketing Manager, Global B2B Marketing, Document Product GroupAdobe Oct 2020 - Dec 2023San Jose, Ca, UsLed cross-functional teams in devising global go-to-market and demand generation marketing strategies, plans, and objectives; focused on MQL, pipeline creation, and pipeline progression across B2B segments via AMB, 1:1, 1:few, and 1:many programs. Skilled at messaging framework creation, content strategy, and development including blog posts, articles, case studies, optimizing content for SEO. -
Commercial Client Marketing Campaign And Content Manager, Global Client MarketingIntel Corporation Jan 2016 - Oct 2020Santa Clara, California, UsDevised marketing strategy and tactics into high-impact global campaigns; worked across business units and geography teams to create and deliver holistic marketing campaigns. Directed the development of messaging and content strategy and deliverables supporting channel, partner field, and internal marketing teams to scale sales. Led the Commercial Client Marketing Customer Success Storytelling efforts.Drove alignment to campaign key performance indicators and operational metrics; optimized to exceed goals and objectives. -
Partner Marketing Manager, Oem & Online MonetizationIntel Corporation Nov 2014 - Dec 2015Santa Clara, California, UsManaged a portfolio of 6 partner accounts; was responsible for revenue and customer acquisition, conversion and retention targets per partner account via online B2B and B2C marketing programs for Global and NA partners and re-seller programs for retail accounts.Identified and implemented new marketing strategies and tactics through lifecycle marketing efforts that drove increased conversions and retention. Measured and analyzed all marketing programs and incorporated key learnings into future iterations to drive growth and retention.
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Online Channel Marketing ManagerMonster, Inc. Jul 2013 - Oct 2014Brisbane, California, UsManaged cross-channel retail relationships to improve product prominence and brand presence. Directed online retail channel strategy. Promoted worldwide efficiencies within promotional planning, marketing and content distribution; worked cross-functionally with Product Managers, Partner Field Teams, Brand Managers, Creative and Sales. Focused on e-Commerce, site merchandising, seasonal promotional planning, creative asset development, integrated marketing across television, print, email, circulars, mobile and online. Led team of two Site Channel Marketing Specialists.KEY OUTCOMES:■ Directed efforts to implement rich media content for the newest products across channel retailers resulting in triple-digit increases in content views and incremental sales QoQ on retailer product pages. -
Senior Ecommerce Business ManagerDelivery Agent Sep 2011 - Jan 2013San Francisco, California, UsDeveloped and implemented marketing and content monetization strategies and operations across 9 online stores for Discovery Communications and Turner Broadcasting. Directed business strategy, visual merchandising, promotional planning, customer service and site user experience. Led team of twoKEY OUTCOMES:■ Implemented best practices and reported KPI performance including sales, conversion, traffic, orders, rev/visit and ad cost across social media, SEO, SEM, affiliates, mobile and email.■ Increased mobile sales 373%, tablet sales 444% YoY.■ Increased TCM Store conversion by 1.4% and AOV by 8.2%. ■ Strategized and formulated site flow enabling a 3x conversion increase and 23% sales increase YoY on the Shark Week landing page through earlier program start and more optimized site flow. -
Site Merchandising ManagerWalmart.Com Apr 2008 - Apr 2011Bentonville, Arkansas, UsManaged and executed strategies and operations for home page and 12 site departments with $400M+ total sales across Health, Beauty, Pharmacy, Vision, Financial Services, Grocery, Gift Cards, Tires, Gift Registry, Movies, Music and Books. Led team of two.KEY OUTCOMES:■ Managed, merchandised and optimized the site; managed promotions and new initiative launches.■ Led, managed and worked with large cross-functional teams to launch marketing initiatives, departments and site enhancements including 23 Health and Wellness shops, 5 departments and 6 online health tools; audited and analyzed the site, including competitive and gap analysis, wireframing and roadmap creation.■ Achieved triple-digit revenue growth; 270% for Health and Beauty and 13% for Movies, Music and Books.■ Led the launch of the new Consumables businesses, which was entirely new for Walmart.com and most of the online industry at the time – launched Health and Beauty on time to beat plan by 9%; partnered cross-functionally to combine three platforms and additional content management system to create a seamless customer experience.■ Led the Wii Fit Mother’s Day integrated campaign across circulars and online serving as the homepage manager; approach resulted in a record 50k pre-orders, $4M in sales in one weekend; orders increased 242% and revenues increased 195%; "themed" Homepage was introduced and implemented as a standard practice. -
Senior Interactive DesignerWalmart.Com Sep 2005 - Mar 2008Bentonville, Arkansas, UsDeveloped static and interactive marketing assets and user interface designs, including concepts, prototypes, promotional banners, and page flows to promote 7 key product categories.KEY OUTCOMES:■ Designed the creative concept selected for CyberMonday; designed and developed ~70 CyberMonday flash-animated promotional assets that resulted in 70% increase in sales over prior year's CyberMonday campaign despite only 11% traffic growth YoY.
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Founder And Web DesignerLyons Design Studio Jun 1999 - Aug 2005Strategized and directed web, print and multi-media solutions development for both Fortune 500 and start-up business clients. Managed marketing communications, visual and interactive design, advertising, print, branding and UI design.KEY CLIENTS:Attributor.com, seeUthere Technologies, Accenture, Palamida, Tilden Elementary School, General Electric, Lilja Corporation, and Gonzo Advertising.
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Interactivity/Flash Designer For Agency.ComOmnicom Jan 2005 - Jun 2005New York, Ny, UsDrove product and service sales via collaborative ideation and pitched campaign concepts. Integrated branding and look and feel cross-channel through email, onsite, and affiliates. Concepted, presented, designed and animated Flash and rich-media ads for eBay, IndyMac, PayPal and Miller Beer. -
Junior Art DirectorYahoo! Feb 2004 - Jan 2005Sunnyvale, Ca, UsDirected strategy and implementation of member marketing campaigns and programs to increase engagement in product features and offerings for Yahoo! US and Yahoo! Canada. -
Email Art DirectorPeoplesoft Jan 2003 - Oct 2003Austin, Texas, UsDirected and implemented B2B outbound marketing integration by designing brand guidelines and quality checking across all vehicles. Concepted, designed and presented sector-specific emails for Customer Relationship Management, Enterprise Service Automation, Human Capital Management and Financial Services. Positioned Connect Conference 2003 campaign branding and messaging. Designed and coded the PeopleSoft Executive Symposium microsite. -
Creative Services LeadAccenture Mar 1998 - Nov 2001Dublin 2, IeDirected Amsterdam start-up leading multimedia and print design, vendor management, client communications, marketing and promotional planning. Conceptualized, designed and produced internet, intranet and prototype sites for eTrade, MyHomeKey, netInsurance.com and Internet Centers of Excellence (ICE) as Senior Designer.
Kristie L Skills
E Commerce
Online Marketing
User Experience
Digital Marketing
Strategy
Seo
Sem
Integrated Marketing
Management
Brand Development
Advertising
Merchandising
Digital Innovation
Site Merchandising
Design And Branding
Website Optimization
Search Engine Optimization
Project Management
Sales Reporting
Executive Collaboration
Multi Channel Marketing
Rich Content Marketing
Retail Management Systems
Html Coding
New Business Growth
Web Data Analysis
Ux/ui
Analytics
Online Advertising
Sales Management
Email Marketing
Competitive Analysis
Creative Direction
Product Management
Marketing Strategy
Marketing
Cross Functional Team Leadership
Leadership
Crm
Product Marketing
Program Management
Strategic Planning
Google Analytics
Digital Media
Social Media Marketing
Go To Market Strategy
Operations Management
Account Management
Business Strategy
Microsoft Office
Team Management
Team Leadership
Customer Relationship Management
Data Analysis
Kristie L Education Details
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Santa Clara University Leavey School Of BusinessMaster Of Business Administration (Mba) Executive Mba -
Boston University - Frederick S. Pardee School Of Global Studies (Pardee School)International Relations
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Santa Clara UniversityPolitical Science And Communication (Double Major)
Frequently Asked Questions about Kristie L
What company does Kristie L work for?
Kristie L works for Smb Solutions Consulting
What is Kristie L's role at the current company?
Kristie L's current role is Digital Media, Product, GTM Advisor, ex-Adobe, Intel, Walmart.
What is Kristie L's email address?
Kristie L's email address is kr****@****tel.com
What is Kristie L's direct phone number?
Kristie L's direct phone number is +140876*****
What schools did Kristie L attend?
Kristie L attended Santa Clara University Leavey School Of Business, Boston University - Frederick S. Pardee School Of Global Studies (Pardee School), Santa Clara University.
What are some of Kristie L's interests?
Kristie L has interest in Children, Economic Empowerment, Civil Rights And Social Action, Politics, Environment, Education, Poverty Alleviation, Science And Technology, Human Rights, Health.
What skills is Kristie L known for?
Kristie L has skills like E Commerce, Online Marketing, User Experience, Digital Marketing, Strategy, Seo, Sem, Integrated Marketing, Management, Brand Development, Advertising, Merchandising.
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