Kristie Thorson Email & Phone Number

Greater Minneapolis-St. Paul Area

WRITING | MESSAGING• Developed print and digital communication initiatives to showcase the agency’s work and priorities, including writing press releases, emails, website copy, news articles, promotional materials, talking points, fundraising appeals, success stories, video scripts, reports, scripts, and speeches• Wrote and edited monthly staff newsletters for employees and bi-monthly newsletters for early educators• Composed scripts for meetings and public-facing events; worked with CEO to draft comments and editorials• Created from the ‘Front Lines of Child Care’ campaign and captured child care provider stories during pandemic• Wrote and edited articles for Think Small Blog, partner newsletters, and the Think Small website• Produced spotlight videos which consisted of writing scripts, videography, interviewing, voice over, and editing• Met regularly with various internal teams to strategize and support agency projects• Represented my department on Policy and Parent Engagement committees to blend communications efforts into strategic planMEDIA RELATIONS | PUBLIC RELATIONS• Served as media contact for Think Small; pitched stories and handled media inquiries• Developed and distributed news releases and agency statements• Led creation of annual report including theme, content, stories, and photography• Managed the ‘Long Story Short’ website, an online story collection platform• Communicated information regarding the agency’s issue positions to partners, legislators, and the public• Researched and compiled COVID-19 resources for child care providers • Promoted and planned fundraising breakfast, Small Talks events, and ParentPowered texting program launchSOCIAL MEDIA MANAGER• Managed social media channels including Facebook, Twitter, Instagram, YouTube, and the blog• Monitored social posts and responded to messages • Used graphic design, photography, and editing skills to create complementary graphics, visuals, and videos

Greater Minneapolis-St. Paul Area

Responsible for leading multichannel communications efforts for a non-profit membership association representing more than 3,200 family physicians, residents and medical students.WRITER | EDITOR | PRODUCER•Wrote relevant content for social media, press releases, articles, emails, scripts, and speeches •Developed and maintained website; providing accurate and fresh copy/visual content•Writer/managing editor for 90+ print and digital issues of MAFP newsletter•Started MAFP social media pages; created content for Facebook, Twitter and YouTube•Wrote and edited 40+ digital newsletters and Legislative Updates annually•Produced video presentations to build awareness and influence change•Collaborated with physician leaders and subject experts to produce patient education materialsMARKETING | PUBLIC RELATIONS•Developed and executed communication plans to reinforce strategic plan•Assessed public relations needs and directed activities including phone banks at KARE-TV and patient education projects at the Science Museum of MN•Created a consistent brand identity by leveraging graphic design skills to produce visual tools•Managed marketing projects including movie theatre, radio, and cable ads•Promoted and planned educational conference with 400+ annual attendance•Handled media inquiries and sought media coverage•Built relationships with advertisers and coordinated ads/sponsorships to generate revenuePROGRAM AND PROJECT MANAGEMENT•Supported change initiatives such as Health Care Homes and Future of Family Medicine•Directed Communications Committee and implemented assignments related to strategic plan•Partnered with service providers and vendors to ensure quality/cost-effectiveness•Generated and monitored budgets; reviewed metrics to ensure alignment with goals•Coordinated six annual recognition awards, including 'Minnesota Family Physician of the Year'•Served as state Tar Wars Coordinator (a national anti-tobacco program for elementary students)

Omaha, Nebraska, United States

•Gathered content, conducted interviews and produced daily news stories for television•Performed on-scene live shots to inform viewers about news events•Established working relationships with educators, legislators, and government leaders•Identified and investigated issues of public concern

Fargo, North Dakota Area

•Conducted interviews and wrote news stories•Responsible for managing a large city, county, police, school and court "beat"•Produced and anchored newscasts •Edited video for broadcast

Alexandria, Minnesota

•Produced and anchored live newscasts•Conducted interviews and wrote news stories•Shot and edited video for broadcast•Hosted two Jerry Lewis Labor Day Telethons to raise funds for the Muscular Dystrophy Association

Golden Valley, Minnesota

Bachelor Of Science (B.S.), Mass Communication/Media Studies/Political Science, 3.8 Gpa; Graduated Summa Cum Laude

Activities and Societies: Anchor, writer, reporter for UTVS (a student-run station that broadcasts on a local cable channel) Elected.

Education record