- Lead innovative marketing strategies and direct business development efforts, cultivate high-profile brand partnerships, sales targets, media activations, and B2B relationships (i.e. FoxSports, Adidas, Porsche, American Express, NBC/Today Show, CNN, BBC, CBS)- Consistently exceed revenue targets year-over-year by implementing high-impact sales strategies and driving lucrative business growth

Created the first-ever Screen Gems/TriStar consumer marketing department overseeing cross-platform partnership marketing, brand strategy, media integrations, product placements, sponsorships, digital co-promotions, licensing, CPG, and retail activations • Identify, conceptualize, pitch and manage creative marketing strategy, third party partnerships and promotional campaigns for theatrical films generating earned media, revenue, supplemental marketing value and impressions • Strategize, develop and implement media, retail, and digital promotions with filmmakers, talent, networks and brand partners; including the creation of custom co-branded on-air content, social media initiatives as well as oversee creative builds, ad units, digital applications and shoots • Develop, oversee and drive brand and promotional marketing strategy across all media (TV, print, radio, digital, OOH, social media, grassroots and experiential) • Invest and innovate key digital activations with partners (e.g.: BuzzFeed, Snap, TikTok, Podcasts, Facebook, Amazon, Instagram & Twitter) • Oversee every aspect of promotional activations including branded integration, media, packaging, point-of-sale, gift-with-purchase, licensing, sponsorships, special content and digital activation (from concept to production to final)• Liaise with media, networks, brands, digital, publicity, filmmakers and talent to develop, present and execute aligned creative concepts and marketing elements across all platforms • Negotiate legal agreements taking into account marketing strategy, media exposure, creative execution, timing, value, budget, and talent fees• Create targeted marketing collateral including on-air, sizzles, presentations, customized creative concepts and promotional materials/items

• Create revenue generating sponsorship opportunities and seek out strategic alliances with key industry players • Develop, pitch and execute innovative promotional concepts for television, radio, print and digital exposure• Oversee all creative, marketing and publicity for the Special Events Department • Responsible for setting and managing marketing budget• Develop opportunities for studio talent participations at industry events and brand activities • Manage and coordinate gifting lounges for talent and VIP events

Defined theatrical partnership marketing strategy and executed nationally recognized promotional programs generating up to $100M+ in ATL & BTL media annually.• Pitch, negotiate and execute corporate tie-in promotions on all theatrical releases• Assist in developing marketing strategies and creative for corporate tie-ins based on defined market position of the film• Develop a list of companies to target on each film that align with marketing strategy• Prepare and send out solicitation packets to target companies defining marketing benefits of a promotional tie-in with their brand and the film• Prepare promotional presentations in multi-media formats for target companies, filmmakers and senior management • Manage all creative elements and obtain management, filmmaker and talent approvals • Set and manage promotional budgets