Kristi Hubbard Email and Phone Number

Developed and executed plans to turn around and transform the business:• Increased overall profitability and returned organization to cash flow positive position by consolidating distribution centers from 4 to 2, significantly reducing inventory , improving gross margin through pricing improvements and better optimization of product offers, and by reducing operating expenses. • Led a broad-based evaluation of talent needs to better align team with future needs and strategic goals to compete in a rapidly changing external marketplace, resulting in a restructured Executive team and leaner organization. • Streamlined infrastructure and cost structure to better align with current business needs, to improve ROI and to fund top-line business drivers. Increased contribution margin by 5pp. Lowered operating expenses by $10M. • Developed strategic road map to drive top line improvement.

• Created strategic plan to turn the company around and to create growth. Created a culture of accountability and continuous improvement through broader team involvement in strategy, creating zero-based profit plans and establishing clear KPIs/metrics to measure and reward success. • Built a new product innovation pipeline based on internal data, external research and consumer preferences where previously based on intuition. Revamped the Product Development team to support this product pipeline. • Implemented modernization of all brand assets, architecture and positioning. Created a digital reach to consumers through communications, targeted marketing and monitoring of analytics. Leveraged multiple channels for growth: social selling, virtual selling, in-person selling, affiliate selling and through the company website and Presenters’ websites. • Implemented infrastructure to support sustainable growth. Created programs to build a more productive and sustainable Sales organization. Implemented training, support and rewards programs to provide clear paths to success. Created a roadmap for modernization of digital infrastructure including a new website and customer management system. • Led a comprehensive review of talent resulting in significant upgrades to senior and middle management teams. Created a talent-focused culture to attract, develop and retain best-in-class employees. Created a regional sales structure to better support and coach for success.

With a global mission of improving quality of life by radically reducing chemicals in homes, Norwex helps families create a brighter future with a full range of effective, safe, and sustainable products.• Created the vision and set the strategic direction to successfully expand over 600% in revenue over 7 years. Positioned the brand as a market leader in Sustainable Lifestyle and created an internal culture with strong values. Managed 8 direct reports and a team of 260 located across North America. • Achieved a 698% increase in distributors and customers by developing a compelling brand story, re-focusing on innovation, and creating a world-class customer experience. Developed new customer acquisition and field leadership programs. Improved e-commerce capabilities with new digital and social selling strategies that improved website usability, increased visitor traffic, lowered cart abandonment, and maximized conversion rates. • Transformed the company infrastructure by establishing a US headquarters and distribution center, transitioning functions out of Canada, and hiring a new team. Established research and product development capabilities to drive innovation and leadership in the sustainable household and personal care products space. • Paved the way for the green movement by helping to change the way people thought about using chemical-based products. Developed educational campaigns that raised consumer awareness about the impact of chemicals on health and the environment, informed better choices, and inspired a different and better way of life. • Led the creation of the LEED Certified, Norwex EMP Research and Manufacturing Institute to innovate and develop naturally based and sustainably made household and personal care products.• Founded the Norwex Foundation for a Brighter Future, a 501(c)(3) charitable foundation that has granted over $2M to causes that include global disaster response, suicide prevention, human trafficking, and at-risk youth.

A global leader in residential, commercial, and industrial garage door solutions, Overhead Door Corporation combines the power of industry-leading brands that include Genie, Wayne Dalton, and Overhead Door brands.• Helped lead the transformation of the business, driving rapid growth via acquisition integration, and upgraded talent across the company. Maintained operational, financial, and cultural oversight for a large and geographically diverse organization. Managed 10 direct reports, a full team of 65, and an annual expense budget of $739M.• Played an instrumental role in the successful integration of Wayne Dalton, which doubled the size of the organization, and positioned the company for global growth. Successfully combined two vastly different cultures, retained and merged key talent, and consolidated reporting and metrics.• Delivered more than $40M in synergies by combining product lines, standardizing product platforms, refining operations for the integrated back office, and merging manufacturing and sales operations. • Prepared for a complete Oracle ERP conversion by identifying process gaps and outlining remediation plans.

An international cosmetics manufacturing and direct-sales company, BeautiControl was acquired by Tupperware Brands (NYSE: TUP) in 2000.• Led all corporate functions, encompassing 10 direct reports, a full organization of 400, and $302M in annual revenue. Developed the strategic blueprint to achieve revenue and market objectives, ensured capital expansion planning supported rapid growth, and provided sales and marketing oversight to realize goals. • Following the dramatic turnaround of the company, developed strategies that led to unprecedented growth and increased company revenue from $98M to $302M in just five years. Revitalized the brand, released new on-trend product offerings, and restored relevance for the company in a highly competitive marketplace.• Led the construction of a 350,000-square-foot facility to support rapid growth through the expansion of BeautiControl’s manufacturing, warehousing, distribution, research, and product development capabilities. • Introduced an innovative New Success training program that increased productivity for new Consultants by 33%.• Developed online offerings and a comprehensive social media strategy, which was ahead of the curve at that time. Successfully tapped into a younger customer and Consultant base, reducing the average age of both by 10 years.

• Introduced innovative leadership programs, instilled a team and customer focus, and set the path for long-term company growth. Hired and promoted top-level talent, tripled the leadership headcount, and increased productivity by 198%. Managed 8 direct reports, a team of 240 personnel, and an annual budget of $52M. • Led a comprehensive analysis of the business to identify opportunities to reduce costs and accelerate revenue growth. Standardized product packaging platforms, which reduced packaging SKUs by 67% and delivered a $2.8M cost savings. This initiative significantly improved the gross margin, cash flow, and profitability. • Achieved ISO certification for the company in record time by implementing quality management principles and focusing on continuous improvement through a range of Lean management initiatives.

• Served as a strategic partner to the Founder & CEO and represented the company to investors, analysts, and the media on all financial matters. Managed 6 direct reports, a team of 82, and an annual budget of $17M. • Planned and executed a turnaround strategy to meet the challenges of a sudden, 27% drop in North American revenue. Reevaluated cash flow resources, reduced costs, renegotiated loans, and worked to calm investors. This initiative restored growth, expanded revenue, and ultimately positioned the company for future acquisition.