Operator Exchange is a group of angel investors who've founded or built fast growing startups in Europe and/ or Silicon Valley.

Supporting the leadership team with go to market, product strategy and growth.

Building out the GTM strategy for Turn.IO. Advisor to the leadership team.

Responsible for building out the Business strategy for WhatsApp and creating a net new revenue stream for Meta. By creating ways businesses can leverage WhatsApp products to engage with 2B people on our platform and drive business outcomes. Leading Product Development, Product- and GTM strategy, and monetization. Led the growth of Business Messaging. From being an experimental bet for the company in 2019 to a company wide priority for Meta in 2023. Maturing the products so they could handle scale and showing PMF to ensure Meta’s largest sales team could start selling WhatsApp Paid Messaging in 2023. Determined the business strategy for all XFN teams involved (Partnerships, Sales, BD, Legal) and ensured strong execution. Drove growth of the WhatsApp Platform by 10x in 24 months. Built and lead all of WhatsApp Business Global Product Marketing teams (~20 people) that define the GTM strategy for Business Messaging. Built and managed the Global Enterprise Marketing team for Meta Business Messaging Group, serving the Business Messaging Platforms on Instagram, Messenger, and WhatsApp (~ 30 people). This includes brand, digital marketing, ABM, demand gen, content marketing, and events.

Having a culture in place that supports the business strategy is a competitive advantage. In October 2018 my scope increased to manage MoPub’s culture and communications in addition to my position as Global Marketing Director

Lead the Global MoPub Marketing team at Twitter. The MoPub Marketing team is responsible for all aspects of global sales marketing for MoPub with the goal of accelerating and expanding adoption of MoPub’s technology solutions. In this role I provide strategic and tactical leadership for all of MoPub’s sales marketing functions.

The development and implementation of the marketing strategy for MoPub on a global level. In this role it was my responsibility to find the most efficient and effective tools and tactics to ensure MoPub’s leading position in a competitive environment. I was directly responsible for: setting a long-term marketing strategy that aligned with the business needs and goals, drive demand for the business, integrate with the Global Business Marketing organization of Twitter and the MoPub rebrand.

Responsible for the performance & development of the Mediaplanet operations worldwide (15 countries & 17 offices). Aim: Execute the strategy discussed and defined by the Board of Directors / CEO. Expand the size of the business by growth 
of local operations and revenue growth, while maintaining the profit margin of the business. As the company’s strategy became heavily focused on digital (turning a print company in to a digital company) this has become one of my main focus areas. Ensure the full implementation of the new strategy on organization, people and product level.

Responsible for 4 offices in North America (New York, San Francisco, Vancouver, Toronto (total 100 people). Approx. revenue between the 15 – 20 million USD.
The control, development and growth of the business in quality, revenue and profitability. Reported to the CEO. During the execution of this role I delivered steep profitability growth (+20% profit). The main actions that lead to this result were: talent management, re-structuring the main operational processes and applying new sales strategies.

Responsible for seven markets in Europe (Norway, Sweden, Finland, Germany, Netherlands, Belgium and Slovakia).
The control, development and growth of the business in quality, revenue and profitability. In 3 of 4 quarters the budget was reached and over performed. Reporting to the CEO of Mediaplanet.

Responsible for the business- and people (50) management, development and growth of the Dutch and Belgium organization. During this period these two offices were among to the best performing offices in Europe.