- How do we empower our team to be our best allies in brand advocacy? - How to get our messaging right to attract a diverse team of talent and skills we need for growth?- Are we investing wisely or enough to win in the hard competition for the best talent?With over 5 years of experience in employer branding, I help organisations connect their talent value proposition with their ideal talent pool. My core competencies include Employee Value Proposition development, brand ambassador activation and training, DEI initiatives, recruitment marketing, and employee engagement. I have successfully led a team and executed global employer brand strategies, budgets, and content plans, collaborating with various business areas and stakeholders. I believe a strong employer brand stands on three pillars:1. Why we do it - clear company mission and product loved by customers2. How we do it - strong company culture is driven and led by values3. Balance in your Give-and-Get - excellent employee experience where people feel valued and respected for their contribution and are rewarded accordingly.In my experience, great employers stand out with a strategically designed and authentic talent value proposition and the ability to empower their people to tell the story in their own words. All of the above is hard work and easier said than done. That´s why top companies have employer brand professionals in their teams.I´ve had the privilege to work for two tech Unicorns Pipedrive and (Transfer)Wise, and a leading Talent Advisory Fontes. All of them continue to be pioneers in innovating workplaces and businesses as the world changes fast around us.I have a successful track record in initiating and executing a range of hands-on employer brand activities internally and externally, collaborating with agencies, recruitment leads, people experience managers, global PR, marketing and design team on employer image communications, campaigns, brand identity, and asset development. The most rewarding part of my job has always been working with many outstanding managers and team members as brand ambassadors.I also believe in building strong relationships across the business and facilitating great stakeholder relationships. My strong suit is keeping the bigger picture, so you can expect me always to seek to understand the "Why?". I´m a collaborator who is driven by curiosity, and I enjoy trying out new ideas.