// Strategic marketing consultant partnering with brands and companies across a variety of industries// Develop strategies to help clients achieve their goals by balancing the "art and science" of today's marketing landscape// Areas of expertise: Outdoor, cycling, sporting goods & ecommerce industries// Services include: + Annual & long term marketing strategy development+ Resource evaluation: team structure, skill set & growth opportunities, agency partnerships + Marketing mix & budget allocation+ Strategy development for major, cross-channel marketing initiatives + Advise on cross-department collaboration opportunities+ Ad-hoc project leadership

// Led all operations related marketing and branding. Created strategies that maintain brand tone and voice, positioning Yeti Cycles as the premium, innovation-led mountain bike manufacturer. // Key member of the leadership team, reporting to President and working with executive team to establish annual and long-term business objectives. // Defined annual marketing strategy, developed marketing mix and oversaw budget allocation. // Empowered team responsible for development and execution of marketing initiatives across: branding, paid & earned media, communication, content creation, digital, events & sponsorships and ecommerce. // Oversaw cross-functional efforts with sales, product development, finance, engineering and operations to create seamless consumer experiences.

// Lead Nike Direct North America Digital Paid Media strategy to drive sales across key seasonal products, brand initiatives & sport moments // Manage 20+ direct and indirect team members responsible for Nike’s paid search, display, paid social, affiliate, natural search and influencer marketing programs// Partnered with the GM and Head of Brand, recommending strategies to deliver a seamless consumer experience by connecting brand & commerce// Responsible for multi-million dollar advertising budget// Ensured marketing programs delivered against business KPI's, inclusive of: member acquisition, app downloads, traffic and revenue// Oversaw six agency relationships across media and creative// Manage strategic relationships across major platforms (Google, Facebook, Pinterest, Twitter and Instagram) // Support entire Nike portfolio, inclusive of: Nike Performance Sport categories, Nike Lifestyle, Hurley and Jordan

// Led acquisition marketing strategy for North America Performance Marketing team// Oversaw team responsible for driving paid search (SEM), affiliate and natural search (SEO) marketing channels// Responsible for providing weekly, Quarterly and annual business results to VP/GM of Nike.com // Led multiple agency RFP processes to drive efficiency and best in class partnerships

// Led paid search (SEM) program strategy, management, budgeting & forecasting// Leveraged performance driven insights to deliver aggressive demand and efficiency KPIs // Responsible for multi-million dollar annual budget // Implemented paid search (SEM) account restructure, driving double-digit demand growth Y/Y// Led paid search (SEM) program expansion to Hurley brand and Nike Canada// Managed agency relationship, including 2 RFPs

// Supported paid search, affiliate and email paid media channels// Drove affiliate promotion communication to vendor and paid placement planning // Established ongoing paid search testing and optimization process// Executed Nike Factory Store monthly email sends with email COE

Established display services and optimized to drive 2X Growth in first year. Responsibilities included:- Campaign strategy (direct response and branding)- Oversaw program execution- Internal and external business development pitches- Following industry trends, innovations and best practices- Establishment and ongoing optimization of internal media process - Managing publisher and network relationships- Administering internal training and agency education

Strategically planned, executed, analyzed and optimized direct response digital marketing campaigns focused in display, paid search and email advertising channels.

Skilled implementation, execution, management and strategic reporting of tactical elements for direct response digital marketing programs. My campaign experiences included both B2B and B2C clients in the financial, aerospace, technology, industrial and automotive industries.Tactical skills and responsibilities include:- Pay-Per-Click advertising creation, implementation, management & reporting- Contextual advertising implementation, management and reporting- Lead generation management and implementation in CRM- Executing email and newsletter campaigns- Search Engine Optimization recommendations and management- Social media management for lead generation and brand awareness- Online external media buying, trafficking and management- Local search execution and optimization- Assist with business development

- Assisted with new business development by researching and managing new leads in various industries- Researched target markets and performed industry and competitive analyses - Worked with the team to develop Request for Information and Credential Books