Kristi Stevens

Kristi Stevens Email and Phone Number

Director of Marketing, Senior Event Director, Digital Marketing, Social Media, Content Creation, Influencer Management, Strategic Partnerships, Experiential Events @ ivWatch, LLC
Kristi Stevens's Location
Baltimore, Maryland, United States, United States
Kristi Stevens's Contact Details

Kristi Stevens work email

Kristi Stevens personal email

n/a

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About Kristi Stevens

Hi! I’m Kristi Stevens.In my role as the Director of Marketing and Business Development at KS Consulting, I have successfully identified and developed client brand voices, crafted marketing roadmaps to increase sales, and launched client product initiatives with measurable KPIs, all while maintaining budget integrity. My entrepreneurial spirit and ability to deliver achievable marketing strategies within desired budgets align with the requirements outlined in the job description.During my tenure at Under Armour as the Senior Global Brand Manager Outdoor, I enhanced brand exposure, managed an annual budget of $4M, and executed go-to-market strategies to support a $400M business. My experience in leading and developing direct reports, conducting consumer insights for competitive validation, and developing long-term vision and activation plans for sponsored athletes and influencers creates intrinsic value to my next employer.What excites me most about joining a new team I is the opportunity to blend my strategic mindset with my passion for the consumer journey. The prospect of working in a hybrid environment and being a force for critical thinking, crafting briefs and campaigns that resonate with target audiences, and championing brand thinking across the organization aligns perfectly with my career aspirations and achievements.I am confident that my proven track record in developing marketing strategies, leveraging consumer insights, executing experiential events and delivering results aligns well with the qualifications necessary to drive brand KPI's, market share and increase sales across several products and services.Expertise includes increasing market share, maximizing sales, creating lasting impressions among audiences, coordinating advertising, social media strategy, experiential events, launching marketing campaigns, developing disruptive creative, brand storytelling, managing KPI’s, influencer marketing, signature collections, opportunity marketing, developing strategic partnerships, managing P&L, budgeting, consumer insights, agency management and reporting. Known for leadership, business acumen, sales orientation, organization, and creativity.

Kristi Stevens's Current Company Details
ivWatch, LLC

Ivwatch, Llc

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Director of Marketing, Senior Event Director, Digital Marketing, Social Media, Content Creation, Influencer Management, Strategic Partnerships, Experiential Events
Kristi Stevens Work Experience Details
  • Ivwatch, Llc
    Director, Global Brand Marketing
    Ivwatch, Llc May 2024 - Present
    Lead the development and execution of strategic marketing initiatives aimed at driving brand awareness, market penetration, and revenue growth on a global scale utilizing strategic thinking and creative flair to build the ivWatch brand.Brand Strategy and Positioning:• Develop and implement comprehensive brand strategies aligned with ivWatch's overall business objectives and target market segments.• Define and articulate the brand's value proposition, positioning, and messaging to effectively differentiate ivWatch products in the marketplace.Marketing Campaigns and Content Development:• Lead the creation and execution of integrated marketing campaigns across multiple channels, including digital, social media, email, events, and traditional marketing collateral.• Collaborate with cross-functional teams to develop compelling marketing content, including but not limited to whitepapers, case studies, videos, and website materials.Market Research and Analysis:• Conduct market research, competitive analysis, and customer insights to identify key market trends, opportunities, and challenges.• Utilize market data and customer feedback to inform marketing strategies, product positioning, and go-to-market activities.Brand Identity and Visual Design:• Oversee the development and maintenance of ivWatch's brand identity, ensuring consistency across all marketing materials, communications, and touchpoints.• Work closely with design agencies and internal creative teams to develop impactful visual assets, including logos, brand guidelines, packaging designs, and promotional materials.Cross-functional Collaboration:• Collaborate closely with Sales, Product Management, R&D, and other key stakeholders to align marketing efforts with business objectives and product development initiatives.• Provide marketing support and resources to regional teams and distributors to ensure consistent brand messaging and execution globally.
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  • Ks Counsulting / Self-Employed
    Director Of Marketing And Business Development / Founder
    Ks Counsulting / Self-Employed Jun 2019 - May 2024
    Baltimore, Maryland Area
    Advise, Develop and Execute Client Marketing Strategies. To include development of client brand voice, identify target consumer, social media strategy, influencer management, determine yearly KPI's, strategic partnerships, project management, content creation, experiential events, product launches, budget management, alignment with client cross-functional partners, reporting, calendar management, copy writing, press releases, and overall communication to owners and senior level executives. Consulted with brands such as Blackstone Products, Orca Coolers, YearCheer, Sassanova Boutiques, Holiday Rambler (REV Group), and Go Outside (Bassmaster).• Perform in depth marketing audits to identify client’s areas of strengths and improvements. • Identify, highlight, and develop client brand voice, target consumer and marketing roadmap.• Create obtainable client marketing initiatives with concise KPI’s that ladder up to overall business growth goals.• Develop client product launch strategies, content creation, and brand ambassador programs.• Collaborate with outside businesses, talent, and production crews to achieve content deliverables.• Create brand copy, press releases, pitch decks, reporting, and consistent communication for internal/external partners.• Implement and execute digital assets, social media calendar and oversee brand ambassador programs.• Deliver achievable marketing strategies and initiatives within client’s desired budget. Embrace “Make $1 spend like $3” mentality.• Connect clients with complimentary industry partners and leverage business relationships for the benefit of all businesses involved.• Develop advertising strategy, oversee A/B testing, and consumer insights.• Introduce UGC content and affiliate programs into marketing mix where applicable.
  • Under Armour
    Senior Global Brand Manager Outdoor
    Under Armour Mar 2014 - Jun 2019
    Baltimore, Maryland Area
    Own Authentic Category Voice and Positioning for Hunt, Fish, Tactical and Freedom• Enhance brand exposure to increase annual sales by 20% by setting strategic marketing direction and alignment with Cross-functional Partners.• Lead, Manage and Develop 4 direct reports.• Create accelerated growth roadmaps for high potential employees.• Represent the Consumer and identify target consumers.• Execute specific marketing deliverables for the consumer through their purchasing journey: Excite. Engage. Covert. • Evoke emotion through authentic aspirational storytelling and build Brand loyalty through delivering consumer valued products.• Created and Managed a TV show that ran for 3 seasons on Outdoor Channel to support our largest product launch to date.• Transitioned TV show 2011-2013 to a digital platform 2014-2019.• Conduct Consumer Insights for validation on competitive and consumer landscape.• Bring clear, concise brand and/or product messaging to market by “Telling a Great Story”. • Create multifaceted marketing plans seasonally focused on reaching target consumers.• Develop long term vision and activation plans for 50+ sponsored assets.• Deliver Go-Market strategies yearly while maintaining budget integrity.• Manage an annual budget of $4M that includes Production, Advertising, Sponsorships, Social Media and Events to support a $400M business.• Collaborate with outside agencies on PR, content production, traditional, digital and social media activations.• Grow social media channels organically that surpass competitor communities by developing campaigns that get the consumer excited about the brand.• Develop and maintain strong relationships with key stakeholders across the business including Agencies, Brand Partners, Sales, Account Marketing, Legal, Finance and Planning.• Align with FP&A partners monthly to mitigate risks, analyze non-committed opportunities and report budget status to executive leadership
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  • Under Armour
    Outdoor Marketing Manager
    Under Armour Sep 2010 - Mar 2014
    Baltimore, Maryland Area
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  • Under Armour
    Internal Meeting Manager
    Under Armour Nov 2009 - Sep 2010
    Baltimore, Maryland Area
    Manage 10 Onsite Showrooms and Plan 80+ Events Yearly • Tell A Great Story through unique event activation. • Deliver key calendar and communication updates to Executive Leadership.• Execute all events within allotted budget parameters ($2.5M).
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  • Under Armour
    Associate Trade Show Manager
    Under Armour Mar 2008 - Nov 2009
    Baltimore, Maryland Area
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  • The Knot Worldwide
    Trade Show Manager
    The Knot Worldwide Nov 2006 - Feb 2008
    Baltimore, Md
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Kristi Stevens Skills

Event Planning Marketing Endorsements Event Management Merchandising Social Media Brand Development Sales Sponsorship Trade Shows Brand Management Social Media Marketing Fashion Sports Marketing Management Product Marketing Marketing Strategy Retail

Kristi Stevens Education Details

Frequently Asked Questions about Kristi Stevens

What company does Kristi Stevens work for?

Kristi Stevens works for Ivwatch, Llc

What is Kristi Stevens's role at the current company?

Kristi Stevens's current role is Director of Marketing, Senior Event Director, Digital Marketing, Social Media, Content Creation, Influencer Management, Strategic Partnerships, Experiential Events.

What is Kristi Stevens's email address?

Kristi Stevens's email address is ks****@****our.com

What is Kristi Stevens's direct phone number?

Kristi Stevens's direct phone number is +141024*****

What schools did Kristi Stevens attend?

Kristi Stevens attended York College Of Pennsylvania, Harford Community College.

What are some of Kristi Stevens's interests?

Kristi Stevens has interest in Event Planning, Skiing, Fashion, Styling, Dancing, Dyi Projects, Shopping, Hunting, Fishing.

What skills is Kristi Stevens known for?

Kristi Stevens has skills like Event Planning, Marketing, Endorsements, Event Management, Merchandising, Social Media, Brand Development, Sales, Sponsorship, Trade Shows, Brand Management, Social Media Marketing.

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