Kristi Stevens Email & Phone Number

Lead the development and execution of strategic marketing initiatives aimed at driving brand awareness, market penetration, and revenue growth on a global scale utilizing strategic thinking and creative flair to build the ivWatch brand.Brand Strategy and Positioning:• Develop and implement comprehensive brand strategies aligned with ivWatch's overall business objectives and target market segments.• Define and articulate the brand's value proposition, positioning, and messaging to effectively differentiate ivWatch products in the marketplace.Marketing Campaigns and Content Development:• Lead the creation and execution of integrated marketing campaigns across multiple channels, including digital, social media, email, events, and traditional marketing collateral.• Collaborate with cross-functional teams to develop compelling marketing content, including but not limited to whitepapers, case studies, videos, and website materials.Market Research and Analysis:• Conduct market research, competitive analysis, and customer insights to identify key market trends, opportunities, and challenges.• Utilize market data and customer feedback to inform marketing strategies, product positioning, and go-to-market activities.Brand Identity and Visual Design:• Oversee the development and maintenance of ivWatch's brand identity, ensuring consistency across all marketing materials, communications, and touchpoints.• Work closely with design agencies and internal creative teams to develop impactful visual assets, including logos, brand guidelines, packaging designs, and promotional materials.Cross-functional Collaboration:• Collaborate closely with Sales, Product Management, R&D, and other key stakeholders to align marketing efforts with business objectives and product development initiatives.• Provide marketing support and resources to regional teams and distributors to ensure consistent brand messaging and execution globally.

Baltimore, Maryland Area

Advise, Develop and Execute Client Marketing Strategies. To include development of client brand voice, identify target consumer, social media strategy, influencer management, determine yearly KPI's, strategic partnerships, project management, content creation, experiential events, product launches, budget management, alignment with client cross-functional partners, reporting, calendar management, copy writing, press releases, and overall communication to owners and senior level executives. Consulted with brands such as Blackstone Products, Orca Coolers, YearCheer, Sassanova Boutiques, Holiday Rambler (REV Group), and Go Outside (Bassmaster).• Perform in depth marketing audits to identify client’s areas of strengths and improvements. • Identify, highlight, and develop client brand voice, target consumer and marketing roadmap.• Create obtainable client marketing initiatives with concise KPI’s that ladder up to overall business growth goals.• Develop client product launch strategies, content creation, and brand ambassador programs.• Collaborate with outside businesses, talent, and production crews to achieve content deliverables.• Create brand copy, press releases, pitch decks, reporting, and consistent communication for internal/external partners.• Implement and execute digital assets, social media calendar and oversee brand ambassador programs.• Deliver achievable marketing strategies and initiatives within client’s desired budget. Embrace “Make $1 spend like $3” mentality.• Connect clients with complimentary industry partners and leverage business relationships for the benefit of all businesses involved.• Develop advertising strategy, oversee A/B testing, and consumer insights.• Introduce UGC content and affiliate programs into marketing mix where applicable.

Baltimore, Maryland Area

Own Authentic Category Voice and Positioning for Hunt, Fish, Tactical and Freedom• Enhance brand exposure to increase annual sales by 20% by setting strategic marketing direction and alignment with Cross-functional Partners.• Lead, Manage and Develop 4 direct reports.• Create accelerated growth roadmaps for high potential employees.• Represent the Consumer and identify target consumers.• Execute specific marketing deliverables for the consumer through their purchasing journey: Excite. Engage. Covert. • Evoke emotion through authentic aspirational storytelling and build Brand loyalty through delivering consumer valued products.• Created and Managed a TV show that ran for 3 seasons on Outdoor Channel to support our largest product launch to date.• Transitioned TV show 2011-2013 to a digital platform 2014-2019.• Conduct Consumer Insights for validation on competitive and consumer landscape.• Bring clear, concise brand and/or product messaging to market by “Telling a Great Story”. • Create multifaceted marketing plans seasonally focused on reaching target consumers.• Develop long term vision and activation plans for 50+ sponsored assets.• Deliver Go-Market strategies yearly while maintaining budget integrity.• Manage an annual budget of $4M that includes Production, Advertising, Sponsorships, Social Media and Events to support a $400M business.• Collaborate with outside agencies on PR, content production, traditional, digital and social media activations.• Grow social media channels organically that surpass competitor communities by developing campaigns that get the consumer excited about the brand.• Develop and maintain strong relationships with key stakeholders across the business including Agencies, Brand Partners, Sales, Account Marketing, Legal, Finance and Planning.• Align with FP&A partners monthly to mitigate risks, analyze non-committed opportunities and report budget status to executive leadership

Baltimore, Maryland Area

Baltimore, Maryland Area

Manage 10 Onsite Showrooms and Plan 80+ Events Yearly • Tell A Great Story through unique event activation. • Deliver key calendar and communication updates to Executive Leadership.• Execute all events within allotted budget parameters ($2.5M).

Baltimore, Maryland Area

Baltimore, Md

Bachelor Of Applied Science (B.A.Sc.), Business, Management, Marketing, And Related Support Services

Associates Bachelor Of Applied Science (Basc), Secondary Education And Teaching