Kristi Moad Email & Phone Number

Louisville, Kentucky, United States

Louisville, KY

• Led an international team of 12 based in the U.S. and India responsible for content, design, events, reputation, digital strategy and overall lead generation for three individual business lines.
• Initiated and led an SEO strategy resulting in consistent page 1 Google rankings and featured snippets.
• Initiated research for an ABM strategy to identify buyer intent early in the customer journey.
• Supported marketing automation efforts through HubSpot.
• Developed a social media strategy resulting in an increase of nearly 110,000 LinkedIn followers in less than a year.
• Developed a content calendar strategy to differentiate the brand through storytelling and thought leadership efforts.

Louisville, KY

• Led nationwide, internal communications initiatives during merger of Donan and CCG IQ to form Alpine Intel.
• Focused plan to maximize employee experience for 500+.
• Developed strategy to improve employee retention.
• Strategies included: - Initiating communications analytics to measure engagement. - Defining communication categories. - Coordinated collection and response to voice of the employee (VOE). - Intranet expansion and.

Louisville, KY

• Led marketing and communication strategy directed to the Property & Casualty Insurance industry. Supported efforts across a nationwide audience and over 300 employees.Marketing/Advertising
• Managed all aspects of print, digital, online, and direct mail marketing promoting three areas of focus: forensic engineering, fire inspection, and component testing.
• Oversaw the utilization and expansion of the Pardot platform for CRM efforts creating a pipeline of new and existing customers.
• Expanded the Donan University program to award nearly 24,000 CE credits annually.
• Grew social media efforts across multiple platforms, including increasing followers to over 7,000 on LinkedIn within a niche industry.
• Managed development of new brand collateral and positioning for emerging brands – Source7, Barrel House Restorations, Crash Data Retrieval, etc.

Louisville, KY

• Served on Corporate Communications Resource Team supporting internal and external communications across a 10-state footprint.
• Crafted impactful internal communications for over 18,000 employees across 10 states.
• Successfully collaborated with corporate and local marketing, legal and compliance to provide script writing, press releases and internal communications to promote campaigns and sponsorships.
• Led volunteer recruitment and media relations to effectively support Community & Economic Development Team with community outreach efforts.
• Produced resources and led training to ensure consistency across all bank communicators on correct template use, LinkedIn marketing practices, amateur headshot techniques, etc.
• Directed initiatives to create resources, such as, Monthly PR Measurement Dashboards, Regional Leadership Profile Pages and emergency email alerts for use throughout the Bank’s 10-state footprint to ensure consistency.

Louisville, Kentucky Area

• Managed Kentucky markets with 59 locations and four lines of business: branch banking, commercial, consumer lending and wealth and asset management. Advertising/Marketing
• Launched multiple consumer-focused brand strategies resulting in internal and external awareness.
• Managed local efforts within a negative industry environment with minimal loss.
• Assisted in managing a $500,000 marketing budget resulting in consistent market share and positive reputation numbers.
• Partnered with creative services to design direct mail/direct delivery campaigns resulting in new prospect appointments. Communications/Public Relations
• Positively influenced employee engagement with internal communications to nearly 600 employees.

Louisville, Kentucky Area

• Facilitated comprehensive direct mail programs and extensive brand launch event planning for pharmaceutical companies and other technical industries throughout the country.
• Proofread detailed pharmaceutical marketing materials and annual reports prior to print.
• Assisted in research and preparation of client plans and proposals resulting in new business.
• Developed new business through implementation of direct marketing efforts to prospective clients.
• Executed client and company deliverables on strict deadlines contributing to positive reputation.

Louisville, Kentucky Area

• Opened admissions department for CCC with a plan to develop a government funded student source.
• Marketed CCC to government agencies JTPA, WIB, NAFTA and Vocational Rehabilitation resulting in over 50% agency funded students.
• Crafted marketing material for effective recruitment through government agencies and private students.
• Recruited students through corporate networking, career/education fairs and high schools to supplement agency funded student population.
• Ensured compliance for all government contract guidelines allowing CCC to become a leading contract school.