Led strategic planning, brand management, and campaign development, ensuring alignment with target markets and industry trends. Developed visual identities, cohesive brand voices, and messaging strategies upon launching new brands such as Aura Natural Landscapes and Toro Stone. Crafted visual identities, unified brand voices, and strategic messaging for the successful launch of new brands, including Aura Natural Landscapes and Toro Stone. Effective communication of their values and offerings led to early adoption and expansion of the distribution network. Fostered a collaborative work environment and provided leadership, direction, and support to social media, graphic design, video production, and outside sales teams. Collaborate cross-functionally between departments to optimize results and enhance customer experiences. Drove organizational growth through strategic marketing initiatives to elevate brand awareness, drive sales, and foster customer loyalty. Managed and enhanced three websites to guarantee excellent user experiences, generate leads, and boost sales. Collaborated with development teams to launch a new website within a 6-month timeframe. Personally involved in implementing high-quality SEO, updating content, and refining layout for optimal performance.

Spearheaded marketing efforts resulted in a 7% increase in organic website traffic over six months and a reduced $25,000 in Google Ads spending while boosting conversions and inquiries by 6%. Managed a team overseeing the planning and execution of three annual tradeshows, consistently exceeding attendance targets by 15%. Collaborated with sales to design a webinar, extending reach by 30%, and developed Spanish brochures, expanding audience engagement by 20%. Implemented a chat function, resulting in a 25% increase in daily website inquiries and a 15% rise in returning customer visits. Additionally, redesigned the homepage, enhancing site speed from a rating of 6 to 70, leading to a 10% decrease in bounce rate and a 20% increase in session duration. Maintained email automation with a 24% open rate, surpassing the industry average by 9%. Produced engaging marketing materials, including brochures, videos, and product photography, driving brand visibility and customer engagement.MARKETING SPECIALIST | H&K International, Aurora, IL (10/2013) – (12/2016)Managed all aspects of a comprehensive 500+ page company catalog, elevating resupply sales nationwide. Directed design and updates of marketing materials such as flyers, signage, website content, and email campaigns, ensuring cohesive brand messaging. Spearheaded the successful launch of the company's inaugural global social media campaign, fostering widespread brand recognition and engagement. Implemented strategic marketing initiatives that consistently drove sales, enhanced customer retention, and amplified brand awareness. Collaborated closely with the sales team to identify emerging market needs, contributing to lead generation efforts and facilitating business expansion.

Managed all aspects of a comprehensive 500+ page company catalog, elevating resupply sales nationwide. Directed design and updates of marketing materials such as flyers, signage, website content, and email campaigns, ensuring cohesive brand messaging. Spearheaded the successful launch of the company's inaugural global social media campaign, fostering widespread brand recognition and engagement. Implemented strategic marketing initiatives that consistently drove sales, enhanced customer retention, and amplified brand awareness. Collaborated closely with the sales team to identify emerging market needs, contributing to lead generation efforts and facilitating business expansion.

Managed legal notice sales for 10 newspapers across the Southwest and Northern suburbs, reaching a combined circulation of 114,383 residences and businesses. Facilitated client acquisition and retention, ensuring superior customer service and efficient document preparation, editing, and scheduling. Utilized InDesign to design layouts for 5 classified newspapers while supporting the circulation department in direct mailings for 7 newspapers and maintaining records in the CircPro database. Additionally, oversaw ad scheduling and billing for sales representatives, enhancing customer service efforts.

Initiated and coordinated marketing, sales, and growth plans to service 14 accounts to ensure on-time delivery of goods, maintain customer satisfaction, and expand the market base at each sale. Increased overall revenue for assigned territory by 16% for the 2011-2012 school year.

Regularly conducted interviews, compiled research, and wrote stories for local newspapers relating to elementary and high school districts as well as current events.

Developed, organized, and oversaw the creation of 4 national outreach programs, including scripts, visuals, and implementation materials, for more than 300 sales representatives. Coordinated over 50 events for high school educators and students across the country

Managed the implementation, design, production, and delivery of 24 Computer Information Technology lab manuals. Assisted in the development and implementation of sales material and marketing plans