• Directed the scaling of a store format from 2 to 1000 stores by orchestrating cross-functional cooperation to craft a holistic format strategy, establish location criteria, and define performance metrics• Led a successful request for proposal for a customer experience and store design agency, yielding insightful qualitative and quantitative data on forthcoming customer shopping behaviors, expectations, and pathways• Teamed up with cross-functional stakeholders to devise and execute employee compensation, training resources, and technological innovations, effectively inaugurating the rollout of a premium store format• Proactively addressed retail employee feedback, strategizing with stakeholders to enhance programs• Regularly tracked and provided weekly status updates on store design, real estate, programming, and customer insights to leadership, facilitating the identification and removal of roadblocks, enabling informed decision-making, and propelling the program forward

• Curated and oversaw external vendors, agencies, and OEMs to innovate new experiences and concepts for mobile distribution.Oversaw end-to-end procurement processes, drafted statements of work, and provided regular updates to senior leadership• Collaborated with a fixture vendor to integrate merchandising displays into 16 vans, bolstering support and sales in emergingsmaller markets. Managing $1M budget to construct the displays• Managed a $3M budget to construct 30 sales trailers in aid of store remodel efforts. Gathered cross-functional businessrequirements and integrated them into a comprehensive statement of work. Directed all aspects of the project from storedesign and fixtures to TI hardware, security, merchandising, and construction, ensuring aseamless end-to-end process• Conducted a thorough evaluation of existing fixtures and spearheaded a successful request for proposal process to revampthem into a lighter, modular design, aimed at minimizing wear and tear on the mobile fleet

• Selected by executive leadership to serve as the program manager for the T-Mobile Premium Retailer (TPR) workstream duringSprint Integration, leading efforts to successfully transition stores from Sprint to T-Mobile.• Implemented a weekly progress status update series on Mondays, Wednesdays, and Fridays for workstream leads, ensuringregular updates and highlighting project risks to senior leadership• Collaborated cross-functionally with T-Mobile retail system and hardware Subject Matter Experts (SMEs) to delivercomprehensive system requirements and training to dealers

• Partnered with Nest to launch an interactive one of a kind Connected Home display for the opening of the San FranciscoSignature Store• Collaborated with internal teams including visual merchandising, store design, and store operations, as well as external vendorssuch as Google, Beats by Dr. Dre, and JBL ot curate a calendar of experiential retail experiences for T-Mobile's 6 Signature Stores. These experiences, managed by brand ambassadors, were designed to showcase the distinctiveness of their products.This initiative resulted in a notable 5-15% increase in sales.• Partnered with OnePlus to unveil the first exclusive OnePlus device in Times Square, drawing over 800 attendees• Managed multiple requests for proposal to implement marketing initiatives aimed at attracting customers to Signature Stores,resulting in successful partnerships with experiential retail agencies

• Led a high-performing team dedicated to providing post-launch support for loT products and services• Spearheaded the definition and implementation of reporting and analytics for newly introduced devices, conducting thorough gap analyses and addressing inventory challenges• The loT/M2M contract process suffered from inefficiencies, resulting in prolonged routing times through legal channels and delays in system implementation. Ianalyzed the current process, pinpointed bottlenecks, and devised strategies to expedite the workflow while enhancing accuracy and reliability

• Orchestrated end-to-end project management for enterprise, systems, and channel-specific projects, overseeing them from conception to field launch and execution• Advocated for National Retailers including Apple, Costco, Military, Walmart, Best Buy, and Target across al enterprise launch endeavors, system projects, and significant channel sales and operational initiatives• Contributed to the development of the National Retailers' Annual Operating Plan and tracked Key Performance Indicators (KPls) by continuously monitoring and adjusting programs to ensure they aligned with or surpassed channel objectives