Career break to care for my mother, and grieve her passing.

• Formulated and executed successful account-based marketing (ABM) campaigns for a Houston-based technology company specializing in unified communications company.• Effectively conveyed the brand's value through targeted marketing initiatives.• Initiated captivating conversations with both current customers and potential prospects.• Generated high-quality SQLs (Sales Qualified Leads) through strategic campaign implementation.• Drove conversions by delivering compelling and engaging content.Selected Contributions:• Produced diverse content across various platforms, including websites, emails, landing pages, social media, case studies, collateral, award submissions, blog articles, presentations, and videos.• Managed organic and PPC advertising on multiple social media platforms such as Google, Facebook, and LinkedIn.• Leveraged HubSpot for comprehensive campaign management, automation, and analytics for both existing clients and prospects.• Formulated and executed quarterly and annual marketing strategies, incorporating event marketing campaigns.• Collaborated closely with global technology channel partners to design and implement revenue-generating campaigns.• Achieved a significant increase in the company's MDF/co-op reimbursements, more than doubling the figures in 2022 compared to 2021.• Orchestrated consistent branding and messaging strategies for the entire company.• Established and led a global marketing team of four, providing professional mentorship and development opportunities.

• Created worldwide digital marketing strategies for a SaaS firm specializing in risk, patient safety, and cybersecurity technology.• Designed content plans for effective sales support.• Monitored and analyzed content performance, collaborating with campaign managers and creative teams.• Researched customer insights, market trends, and best practices for SEO and SEM optimization.Selected Contributions:• Grew social media following by 44% through creative content.• Doubled visibility to sales and marketing content production with schedule and calendar planning.• Used HubSpot to manage fulfillment of marketing campaigns, blogs, and thought leadership articles.• Organized the annual national field sales event in California.Laid off due to COVID-19 reorganization and new CEO appointment.

• Developed and executed an IT consulting firm's GTM marketing strategy and operations to optimize RevOps that increased SQLs by 46%.• Analyzed and reported on marketing campaigns covering digital transformation, cloud migration, spend optimization, managed services, DR, cybersecurity, and technology business management (TBM).• Implemented paid content across various digital and traditional marketing channels.• Successfully rebranded the company, including the website and social media channels.• Managed digital marketing to expedite buying decisions and support the entire customer lifecycle.• Planned and hosted trade shows and unique events.• Collaborated with internal SMEs, vendors, and agencies to create impactful thought leadership and sales enablement tools.Selected Contributions:• Established a LinkedIn group with quarterly webinars, resulting in a 400% increase in social media engagement.• Enhanced website content, boosting traffic by 60% and improving SEO ranking by 40%.• Revamped the company blog, increasing engagement by 23% and website engagement by 35%.• Spearheaded a global channel partner marketing strategy, strengthening market share by 37%.• Recognized as the 2018 Go-To-Market MVP and November 2016’s Advocate Insider of the Month.• Promoted from Senior Marketing Manager to Director of Marketing in February 2017.• Built and led a successful marketing team and oversaw two marketing agencies.• Successfully transitioned the marketing automation platform from HubSpot to Pardot and integrated Pardot with Salesforce.

• Led B2B and B2C marketing strategies for a global SaaS company serving the insurance, finance services, cybersecurity, and healthcare industries such as hospitals and universities.• Successfully rebranded the company's website.• Developed go-to-market plans for new product launches, designed customer journeys, and created content for digital marketing campaigns.• Produced the company's employee social media policy.• Awarded the 2015 Gold Aster for Outstanding Healthcare Education e-newsletter.• Utilized Pardot and CRM for campaign management.Selected Contributions:• Achieved an 8% ROI from marketing campaigns.• Enhanced industry award submissions by 35% and increased wins by 13%.• Coordinated 15 annual events, boosting booth attendance by 15%.• Launched a global channel partner marketing program, resulting in a 6% increase in net new leads.• Established and supervised a six-member marketing team, providing mentorship and professional development for four members.

• Oversaw branding for the financial services company's wholesale line of business.• Managed two agencies to ensure consistent branding across customer-facing materials.• Unified brand messaging in case studies, sales collateral, white papers, direct mail, and advertising.• Developed micro-websites for special events promotion.• Optimized thought leadership material across various channels.Selected Contributions:• Achieved a 27% increase in lead generation through integrated digital marketing campaigns.• Redesigned customer-facing materials, contributing to a 7% growth in business compared to previous years.

• Developed B2B digital marketing programs for an IT infrastructure solutions provider.• Integrated marketing automation platform with Salesforce for streamlined operations.• Produced digital and traditional marketing content for various channels, including email, direct mail, advertising, client case studies, white papers, social media, collateral, tradeshows, special events, and website content.Selected Contributions:• Achieved a 50% boost in net new leads through an integrated marketing program compared to single activity-focused campaigns.• Increased sales by 8% by implementing partner and account-based marketing strategies.• Successfully drove a 5% increase in booth attendance at tradeshows.• Managed the launch of a data center in San Jose, California.

• Developed and implemented a B2B and B2C marketing strategy for a global HCM SaaS company targeting healthcare insurance providers, brokers, third-party administrators, banks, and financial advisors.Selected Contributions:• Implemented an alliance marketing strategy with healthcare partners, driving a 15% profitability increase for field sales leaders.• Developed data-driven marketing campaigns and collateral, yielding an ROI of 11%.• Redesigned the partner solutions website, resulting in a 23% increase in web traffic with dynamic content, compelling calls to action, and improved capture functionality.

• Generated content for internal and external websites of an office automation supplier.• Developed marketing communication strategies for product launches and brand awareness campaigns.• Led rebranding initiatives and overhauled the company intranet.• Analyzed and reported ROI for digital and traditional marketing department efforts.Selected Contributions:• Oversaw the MDF program for 50+ partner organizations with a $1.4M annual marketing budget.• Developed sales enablement tools for dealer partner organizations, including radio, direct mail, print, and outdoor advertising.• Managed daily internal communications for both Lanier and Ricoh using a CMS.• Produced content for internal and external websites.• Created effective marketing communication strategies for new product launches and brand awareness campaigns, resulting in a 36% response rate.• Led rebranding efforts and revamped the company intranet.• Analyzed and reported ROI for digital and traditional marketing department efforts.

• Oversaw a $600K annual advertising budget and program for a supply chain SaaS company.• Developed content for advertising, PR, website, newsletters, demand generation campaigns, and sales enablement tools.• Produced white papers, advertising, case studies, and thought leadership articles for international field sales support in pipeline generation and deal acceleration programs.Selected Contributions:• Orchestrated the planning, development, promotion, and execution of all virtual events.• Oversaw the planning, development, promotion, and execution of all virtual events.• Managed a global channel alliance partner program for 20+ organizations with a $1.5M co-op budget for joint marketing efforts, including overseeing the partner program extranet.• Developed a client testimonial advertising campaign, resulting in a 23% increase in brand awareness.