Kristin Cable Email & Phone Number

Lees Summit, Missouri, United States

Leawood, Kansas, United States

• Develop and execute cross-divisional communications plans by identifying opportunities based on an analysis of content marketing data and audience needs• Partner with the content creation team to generate engaging and relevant messages across digital channels• Lead content audits to assess the performance of existing content and identify areas for improvement, including recommending keywords to align with search campaigns• Work to develop cohesive branding and impactful messaging across channels by making recommendations on content topics, design, copy, and frequency• Collaborate with cross-functional teams, including marketing, design, digital experience, and workforce development to ensure integrated content and messaging strategies• Utilize expertise in branding, website design, copywriting, and audience needs to plan, create, and execute content that supports overall business goals• Coordinate with an external agency to develop campaigns, build social media reach, and share member stories• Recommendations and changes have led to 25% engagement increases and organizational alignment

Overland Park, Ks

• Collaborated with the sales team to identify leads and close multi-million dollar projects with professional and college sports organizations, global brands, Fortune 500 companies, hospitals, and museums leading to a 110% increase in revenue over 4 years• Led the public relations efforts resulting in a 400% increase in national and local coverage within two years• Managed a team responsible for sharing the growing portfolio through digital marketing, content marketing, email campaigns, and social media• Developed comprehensive marketing plans and strategies, KPIs, and annual budgets • Worked closely with the executive team to provide counsel on delivering effective corporate communications• Created and managed internal communication channels by writing and managing the distribution of company-wide updates, including presenting at all-hands meetings, and curating content to keep employees engaged• Collaborated across departments to ensure accurate and timely messages on programs related to performance development, leadership, wellness, and mental health

Prairie Village, Kansas, United States

• Supported multiple clients in a range of industries including commercial real estate, legal, healthcare, education, consumer products, and nonprofits• Provided an umbrella of services, including brand development and strategy, as well as copywriting, graphic design, public relations, and content development • Conducted onsite discovery sessions to determine client needs in addition to audience research• Produced logos, brand guidelines, event collateral, brochures, annual reports, direct mail, social media graphics and website wireframes• Assisted in-house marketing teams with overall marketing strategy, digital strategy, and social media planning• Maintained strong relationships with clients, allowing revenue to grow 15% each year through referrals

Kansas City, Missouri Area

• Led the marketing efforts for a boutique commercial real estate firm resulting in 15% revenue growth during a down-turn in the real estate market• Assisted in the branding efforts for several shopping centers and real estate developments in the Kansas City metro• Managed the creation of marketing materials, including industry thought leadership reports, brochures, monthly trend reports, and expansion packages for national retail clients

Des Moines, Iowa Area

• Developed, managed, and executed marketing plans and materials for ICUL, a nonprofit membership association covering the state of Iowa, and several of the subsidiary organizations• Led the organization through a complete re-branding process by identifying a design agency and working closely with their team through the launch and implementation phase• Provided leadership and in-depth research on business development opportunities and potential partnerships

Des Moines, Iowa Area