Kristin Finio Email and Phone Number

Create and execute strategic marketing plans for the Women’s & Children’s Health, Heart & Vascular, Hospice, and HomeHealth service lines while ensuring alignment with ChristianaCare’s vision and brand promise. Advise and collaborate with leadership on strategic direction and opportunities based on fiscal year operating goals. Advocate for brand strategy, identity and messaging within the health system.Develop, manage, and coordinate brand marketing activities and creative, including digital, print, radio, and television, with both internal and external partners. Create and manage content for print, radio, and television as well as marketing materials, brochures, pamphlets, direct mail, and email marketing. Digital campaign strategy, development and reporting across several platforms, including LinkedIn, Facebook, Google, YouTube, and Twitter. Establish, deliver, and report on Key Performance Indicators and establish measurement plans for all campaigns and marketing efforts in partnership with internal stakeholders and external vendors. Developed, managed, and executed the marketing communications strategy for the opening of ChristianaCare Center for Women’s & Children’s Health as well as for the Pregnancy Care Coach app. Built and executed successful patient acquisition campaign for Vascular Interventional Radiology resulting in 40% of the leads needed in 3 weeks and improved business insights for this team. Led rebrand of the Visiting Nurse Association to ChristianaCare HomeHealth to better reinforce the connection between ChristianaCare and its home healthcare offering. Marketing strategist responsible for leading the marketing communications efforts of the ChristianaCare-AccentCare Hospice & Palliative Care joint venture to increase hospice referrals, build community brand awareness and highlight use cases to market joint venture. Manage agency resources, analyze performance, and oversaw budgets for all services lines.

Channel manger responsible for the marketing and public relations activities for CSC’s eRecording and UCC (Uniform Commercial Code) businesses. Develop and execute marketing strategies and creative campaigns for both business units that result in lead and revenue generation as well as increased awareness among existing and prospective industry clients. Enhance the current and prospective client experience through events, product collateral, videos, webinars, training materials, demonstrations, and direct mail. Develop content and implement social media strategies for both business units across several platforms including LinkedIn, Facebook, and blogs. Build erecording.com site structure, develop original website content, ensure SEO optimization, and oversee site maintenance. Manage affiliate marketing partnerships with industry organizations to maximize offline event sponsorships and reinforce thought leadership marketing strategy. Oversee video development and production to showcase integrations to clients and prospective clients. Brand advocate responsible for collaborating with internal business partners and clients to ensure brand consistency and core messaging is aligned. Assist the marketing leadership team on international marketing and development initiatives and programs to drive international growth.

Oversaw communications activities for Christ Church Christiana Hundred, an active parish of 1800 members, and Christ Church Episcopal Preschool, educating young children eighteen months through pre-kindergarten. Produced all external communications, including video, press releases, display ads, newspaper stories, event brochures and flyers. Managed and provided strategic direction for all social media platforms including Facebook and Instagram. Social media lead for the entire team responsible for daily content of Facebook posts. More than doubled the likes of the Church and Preschool Facebook pages since assuming the position. Maintained and provided original content for preschool website. Create and maintained Church bulletin board displays. Managed the printing process for publication of weekly parish communications. Created copyrighted, graphic representation of the Church and designed new parish stationary. Developed parish and preschool crisis communications plans and successfully addressed numerous situations involving inappropriate content and reviews posted on the Church Facebook page. Photographer for all events, website and other internal and external communications. Proficient in Microsoft Publisher, Adobe Photoshop and InDesign.

Head of Tatnall Home & School Association consisting of 510 families. Oversaw and provided guidance to 20 committee chairs, facilitated Home & School Meetings, responsible for budget oversight and fundraising allocation across the school. Represented Tatnall Home & School organization on Tatnall Board of Trustees. Participated as part of the Development (fundraising efforts) and Program (program oversight and evaluation) board subcommittees.

Marketing communications professional responsible for brand management, advertising, and public relations for well-known consumer brands Teflon, SilverStone and Autograph. Executed public relations campaigns to increase media exposure and support strategic marketing initiatives. Established and maintained a network of media contacts as well as wrote and distributed press releases. Participated in event planning and the development of trade show materials. Managed agency resources and customer expectations to ensure DuPont brands were well represented. Supported key customers by providing guidance and counsel for their marketing programs, packaging and marketing communications plans. Increased consumer cookware sales by 350,000 units as a result of a promotional retail program for a DuPont Teflon® Finishes manufacturing customer. Increased cookware sales for a DuPont Teflon® Finishes manufacturing customer by 22% as a result of radio advertising campaign. Supported development and execution of retail promotion programs and adapted communications programs when resources were reallocated or direction changed.

Managed and executed public relations programs in support of LYCRA market segments to build brand awareness among consumers. Worked with management to set priorities and determine public relations needs to ensure campaigns remained focused and effective. Developed media press kits and releases and point of sale materials, trained a celebrity spokesperson as well as executed media relations for both trade and consumer segments. Served as the primary media contact and LYCRA spokesperson, coordinated satellite media tours and managing agency resources. Established a process for the evaluation and communication of the exposure the business received from public relations activities enabling the business to better understand the value.

Conducted marketing research for a variety of DuPont business units, including Printing & Publishing and Electronic Materials & Films. Experience included a mix of methodologies including telephone surveys, direct mail surveys, focus groups, and technology and business forums (all day focus groups). Moderated focus groups, conducted awareness and image surveys, customer value studies, ad positioning and concept testing and competitive analysis. Resulted in cost savings for the business and improved relationships with dealers and customers. Conducted and analyzed marketing research for the DuPont Printing and Publishing business unit regarding a product concept that saved the business $1-2MM dollars in future development costs.