Overseeing PR, social media marketing, social selling, influencer + talent relations, brand partnerships, events and charity

Arden St. Clair is a modern marketing company, supporting businesses and individuals with public relations, social marketing, influencer marketing and partnerships

Lead external media relations, social marketing, influencer marketing, events, charity and partnerships for all brands (Chico’s, White House Black Market and Soma)• Develop innovative strategies that increase brand awareness, traffic and revenue across traditional and new media• Lead and mitigate crisis communications and reputation management• Develop and foster excellent relationships with influencers and national and regional media outlets including broadcast, print and digital • Drive innovation across social media channels by utilizing new technology, social listening and competitor benchmarking to build and foster meaningful consumer engagement• Oversee planning, content, reporting and optimization across all social channels• Drive national influencer marketing strategy to generate awareness, traffic, new customers and revenue• Develop strategic brand partnerships to enhance business objectives for awareness and new customer acquisition• Work directly with senior leadership and c-suite executives and present strategies, reports, and new ideas to build brand awareness, new customer acquisition and foster our online community• Oversee and manage annual multi-million-dollar budget • Manage, mentor and guide top talent team• Proven double and triple-digit YoY results across media relations, influencer marketing and social media KPIs

• Maximized national presence by managing media relations, special events and website content for multiple clients, including Valerie Wilson Travel, Byron Janis (classical pianist), Jason Sobocinski and The Big Cheese (TV show), Perfect Tan Bikini, and Chef Maria Loi and Loi Restaurant• Produced press releases and media alerts for launches and events• Created weekly, comprehensive recaps for each client • Managed the planning and execution of events for clients such as participation in New York City Wine & Food Festival, Grand Opening and press events at Loi restaurant, media events and book tour for Valerie Wilson Travel• Oversaw social media strategy and content creation for all clients

• Pitched media stories for launches and seasonal campaigns• Oversaw the logistics and execution of Macy’s first-ever Flower Show wedding at Herald Square flagship store, annual tree lighting for Macy’s Boston, style events with renowned stylist, Clinton Kelly and more • Coordinated press and photo ops for personal appearances and launch events (Madonna, Justin Bieber, Kim Kardashian, Fergie, Jessica Simpson, Trey Songz, Russell Simmons, Nigel Barker and more)

• Executed all marketing initiatives, managed marketing database and budget• Coordinated the planning and execution of events (Annual Toy Drive, DJ Week)• Created and maintained social media content and online community • Developed strategies to engage potential new members through marketing, direct mail, social media networks, and events

• Produced and distributed media alerts and pitch letters to press• Worked with major film crews for television and movie shoots filmed at the New York store (Today Show, Lipstick Jungle, Made of Honor, The Women, What Not to Wear)• Serviced daily media requests from regional and national media outlets• Assisted press check-in and press photo ops for red carpet launch events • Assisted in media plans for corporate initiatives, designer personal appearances and product launches and launch parties (Want It!, 10022-SHOE, Key-to-the-Cure, Tom Ford, Giorgio Armani, Victoria Beckham, Holiday Window Unveiling, Holiday Editors Press Luncheon)