• Develop and execute a comprehensive content and manage a multi-channel content calendar resulting in increased engagement and audience growth.• Write, edit and manage production of client-facing and prospect-facing content.• Manage and build relationships with vendors, stakeholders, and internal partners.• Monitor performance metrics to refine and optimize content initiatives.• Implemented new processes that streamline production and increase brand awareness.

• Led creative messaging strategy for B2B clients, ensuring alignment with brand objectives.• Managed a team of freelancers and project workflows to meet client expectations.• Produced inbound and outbound collateral, maintaining high-quality standards.• Provided insightful analysis of marketing results and offered strategic recommendations.

• Created and executed internal and external communication strategies.• Led product marketing for Medicare Advantage resulting in increased YoY enrollment.• Achieved email open rates 10 percent higher than the company average through strategic copywriting.• Led content creation for SEO-optimized web redesigns.

• Grew online readership through compelling storytelling and effective social media promotion.• Enhanced corporate image through compelling storytelling and active community engagement.• Maintained website content and consistently produced up to 10 stories per week on tight deadlines.

• Drove content innovation as the first intern hired permanently in the magazine’s history.• Sought out new and unique sources and voices for print and web stories.• Reported breaking news, wrote features and a weekly email newsletter.• Mentored interns, emphasizing collaboration and knowledge transfer.