Kristin Webb Email & Phone Number

Lake Zurich, Illinois, United States

Chicago, IL

Elk Grove Village, IL

Partnered with and directly managed the company’s Ecommerce team, including content optimization, merchandising & taxonomy, new product launches, promotions, and enhancement projects. Managed inbound marketing channels, including paid & organic search via Google Ads & Microsoft Advertising (formerly Bing Ads), Google shopping.Implemented & directed new.

Greater New York City Area

Continued managing Nostalgia Home Fashions brand website & maintained established B2B customer relationships on nostaligahome.comDirected the framework for and completed hands-on testing of the B2B customer ordering flowchart to ensure customer needs were met prior to website relaunch. Evaluated incoming B2B leads, onboarded qualified new accounts and.

Vernon Hills, IL

Oversaw new ecommerce website development, integration and launch with no rollback required through meticulous vendor management & problem solving. Doubled total sessions and triple invoiced revenue in second year following launch. Managed all aspects of the company’s digital marketing including merchandising, UX, content, creative assets & ecommerce.

Managed key projects for the Direct Channel (consumer and direct-to-school/teacher). Responsibilities included campaign analysis (online and offline), promotional tracking, product margin analysis, merchandising, creative direction, and ROI reporting. Projects included annual teacher catalog and online campaigns, online and offline back to school and.

Managed Direct Customer Service Team (on-site) and a full-service customer contact center (off-site). Developed and implemented a system to streamline responses to customer and end user inquiries.

Worked closely with the Direct Catalog Manager to analyze, plan, develop and print a series of annual catalogs for the consumer and teacher markets.

Developed integrated marketing programs for a start-up business to support the national sales team, regional sales launches and new service offerings, including direct mail campaigns, customer communication pieces, promotional brochures, special events and billing inserts.

-Developed and managed the direct marketing campaign that launched The DecisionMaker Database (predecessor to DM2). -Responsible for managing division’s tradeshow participation and planned VIP customer special events, with an average budget of $20K. -Served as primary copywriter on marketing collateral, cover letters and list alerts.

Ba, Communications/Broadcasting

Radio/Television