Kristin Webb Email & Phone Number

Lake Zurich, Illinois, United States

Chicago, Il

Elk Grove Village, Il

Partnered with and directly managed the company’s Ecommerce team, including content optimization, merchandising & taxonomy, new product launches, promotions, and enhancement projects. Managed inbound marketing channels, including paid & organic search via Google Ads & Microsoft Advertising (formerly Bing Ads), Google shopping.Implemented & directed new affiliate channel partner program, including vendor integration, goal setting, & monthly analysis.Collaboratively developed, managed, and maintained promotions calendar.Partnered with and project lead the Ecommerce team on UX and taxonomy shifts utilizing first party data from Google Analytics.Partnered with and project lead the Ecommerce team on content optimizations using comprehensive keyword research.

Greater New York City Area

Continued managing Nostalgia Home Fashions brand website & maintained established B2B customer relationships on nostaligahome.comDirected the framework for and completed hands-on testing of the B2B customer ordering flowchart to ensure customer needs were met prior to website relaunch. Evaluated incoming B2B leads, onboarded qualified new accounts and nurtured existing accounts in the Mass and Fine Linens/Gift categories. Represented the Company at national industry markets throughout the year.Directly managed 50+ national B2B accounts by collaborating with buyers on product recommendations based on needs and sales history. Ensured new and existing accounts had up to date product information and availability. Asked for new business and followed up on old business to help ensure satisfaction.Selected Accomplishments: * Converted inactive accounts through diligent relationship building, with some accounts reporting a 250% growth rate.* Provided B2B customer-need expertise regarding website functionality as part of website redesign.* Created B2B marketing materials (“Sell Sheets”), highlighting product features to provide my accounts with the most up to date product information available.

Vernon Hills, Il

Oversaw new ecommerce website development, integration and launch with no rollback required through meticulous vendor management & problem solving. Doubled total sessions and triple invoiced revenue in second year following launch. Managed all aspects of the company’s digital marketing including merchandising, UX, content, creative assets & ecommerce operations. Developed SEO-friendly product and category listings using Google Analytics to maximize traffic and conversions.Played a critical role in website launch, identifying Company needs and adhering to best practices. Tasks included creating Order Processing procedures, Customer Service policies, Legal and Privacy statements, Shipping Rates Table development, Credit Card Processing setup, and New Wholesale Customer review. Planned and project-lead the launch of two new brands, collaborating with the brand owners and our site developer to create “on-brand” landing pages. Tasks included product and marketing copy writing, photo editing and brand imagery, logo, font and color utilization. Created Monthly Site Performance template using Google Analytics data and used the data to identify and maintain KPIs. Identified Site Keywords using Google Analytics and used the data to help maximize traffic and conversions.

Managed key projects for the Direct Channel (consumer and direct-to-school/teacher). Responsibilities included campaign analysis (online and offline), promotional tracking, product margin analysis, merchandising, creative direction, and ROI reporting. Projects included annual teacher catalog and online campaigns, online and offline back to school and holiday parent campaigns, new product launches and call center supervision. Worked closely with content experts to develop messaging aligned with management’s goals and market trends.Created and project-lead integrated promotional email program with digital, paid search and social components that targeted buyers and prospects. Responsibilities included creative direction, list selection, KPI tracking and ROI reporting.

Managed Direct Customer Service Team (on-site) and a full-service customer contact center (off-site). Developed and implemented a system to streamline responses to customer and end user inquiries.

Worked closely with the Direct Catalog Manager to analyze, plan, develop and print a series of annual catalogs for the consumer and teacher markets.

Developed integrated marketing programs for a start-up business to support the national sales team, regional sales launches and new service offerings, including direct mail campaigns, customer communication pieces, promotional brochures, special events and billing inserts.

-Developed and managed the direct marketing campaign that launched The DecisionMaker Database (predecessor to DM2). -Responsible for managing division’s tradeshow participation and planned VIP customer special events, with an average budget of $20K. -Served as primary copywriter on marketing collateral, cover letters and list alerts.

Ba, Communications/Broadcasting

Radio/Television