Eight years experience in Commercial Area (Marketing and Sales). Experience in annual business planning, market research, developing strategies for on & off trade, researching consumer and customer habits and competition activities, creative POP development, "pre" and "post" promotion analysis, cross functional coordination and assignments, developing and controlling of marketing programs, trade channel activation, new product launches, presentations – creating and presenting, events organization, administration, correspondence with foreign countries.
Idea Creativa J.D.O.O.
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Director And OwnerIdea Creativa J.D.O.O.Split, Hr
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Director/OwnerIdea Creativa J.D.O.O. Jan 2016 - PresentSplit-Croatia
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Voditelj LogistikeBiberons D.O.O. Jun 2020 - Jul 2021Slastičarstvo i pekarstvo
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Voditelj Prodaje I MarketingaBiberons D.O.O. Dec 2019 - Jul 2021Split
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Marketing ExpertPekara Babić/Prerada/Delta Centar Torti Sep 2019 - Dec 2019Split,Hrvatska
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Marketing AnalystRiyadh Tea Company May 2017 - Oct 2017Split
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Regional Burn Social&Sampling ManagerExternal Marketing Consultant Nov 2014 - Oct 2016Digital & Social media marketing manager - Croatia, Slovenia, BIH, Italia for burn energy drink..
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Burn Community Marketing ManagerExternal Marketing Consultant Apr 2014 - Oct 2016ZagrebExternal support for energy drink Burn - responsible for key platforms: burn Residency, burn Lotus F1 & burn sampling. Creating and executing plans for burn brand / trade marketing promotions, support in digital platforms / promotions & giving know how for sampling events.
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Regional Trade Marketing SpecialistHeineken Dec 2012 - Jan 2014Responsible for region Dalmatia – for creating annual marketing plan for all brands (Heineken, Karlovačko, Karlovačko Radler, Karlovačko Rally, Karlovačko Crno, Desperados, Gosser, Edelweiss, Kaiser) for budgeting, for controlling marketing expenses and creating marketing activities for region Dalmatia. Launches of new products (Karlovačko Crno, Sokol), launch of national promotions (together with Brand Marketing, Procurement, Supply Chain and Production), launch of tailor made promotions (for KA or HoReCa), analysis of market internally (consumer behaviour) and externally (Nielsen), determining volume and distribution targets (together with sales department), after promotion analysis, and cross functional assignments with strong leadership. Responsible for creating new innovative materials for volume growth cross channels and creative localized call for actions. Responsible for implementation of special events and activities to improve sales with the aim of supporting the planned marketing and sales activities. Responsible for execution of key programs such as HoReCa Heineken Top Star program and Karlovačko Klub program. Regular presentations to sales department regarding brand and trade activities. -
Brand Ambassador For Desperados & HeinekenHeineken May 2011 - Dec 2012Dalmatia- Planning, organization, coordination and operational implementation of special events for Desperados & Heineken at Horeca customers, key regional and national customers (key accounts), performing market research and region oriented proposals, participation in execution of performance brand, sponsorship, PR events...- Selection, training and coordination of external service providers (hostesses) and creating internal base (reducing costs)- Monitoring and reporting on the effectiveness of sales, as well as the brand for the duration of the promotion- Presentation and information on the activities of sales personnel marketing and trade marketing and participation in the performance of key activities- Propose actions to improve performance and active participation in the execution of the same- Creating a good business relationships with key customers -
Marketing AssistantPec D.O.O. Jan 2006 - Apr 2011Split- Administrative activities, monitoring of marketing activities, correspondent and translator for foreign partners, national and international fair presentations...
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Insurance ConsultantInsurance Zagreb Dd Oct 2005 - Jan 2006Split- Insurance consultant, office secretary jobs
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SecretaryInt Service Doo Jan 2005 - May 2005Split- Administrative work, translation services, field visits to properties with strangers, mediation mainly for the Italians and the English,- The necessary activities of the company through FINA, banks, commercial and municipal court, health and pension insurance, life insurance ...
Kristina Bacci Education Details
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Ekonomski Fakultet, SplitMarketing -
Humanities Faculty -
2. Jezična Gimnazija, Split
Frequently Asked Questions about Kristina Bacci
What company does Kristina Bacci work for?
Kristina Bacci works for Idea Creativa J.d.o.o.
What is Kristina Bacci's role at the current company?
Kristina Bacci's current role is Director and owner.
What schools did Kristina Bacci attend?
Kristina Bacci attended Ekonomski Fakultet, Split, Humanities Faculty, 2. Jezična Gimnazija, Split.
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Kristina Bacci
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