Kristina Burden Email & Phone Number

Rochester, Ny, Us

• Provided strategic oversight in evaluating and selecting a corporate CRM platform partner.• Worked across departments to implement Salesforce CRM products, while making key decisions on data integrations and system connections.• Lead use-case development and serve as system expert for all marketing automation implementation initiatives.• Plan, build, and execute innovative, data-driven CRM and automation strategies and tactics that support Rochester Regional Health's growth initiatives and realize customer acquisition, retention, and loyalty.• Develop processes, define best practices, and support the organization's strategic use of CRM data to further goals related to Rochester Regional Health's marketing strategy.• Find new and creative ways to deliver the right messages to the right users at the right times.• Write, review, and edit content for email marketing campaigns, lead generation, and nurturing activities.• Analyze campaign performance and continually optimize tactics, visuals, and messaging through A/B testing.• Report on digital KPIs across the campaigns and recommend strategies for improvement.• Orchestrate system data feed optimizations, growing access to real-time patient and consumer interaction data for use in campaigns.• Stay abreast of industry and market trends and best practices.• Manage vendor relationships for our core marketing automation tools.• Design and present compelling, executive-level campaign reports to illustrate CRM impact.

• Built and executed strategic marketing plans to drive patient acquisition and retention• Analyzed campaign performance to continually optimize tactics, visuals, and messaging• Managed client expectations, campaign budgets, reporting, and vendor relationships

• Built, executed, and supported the overall marketing strategy for institutional sales channel • Developed and personalized a variety of communications regarding the firm and its products to ensure accurate and effective messaging is received by the institutional audience• Reviewed, edited, and approved all external communications and marketing collateral to ensure accuracy and brand consistency

• Set appointments with business prospects for Sales Executives to showcase the program/product• Generated quality leads through online research• Maintained and updated the online database• Obtained business referrals from existing clients• Trained sales associates• Ran morning meetings and acted as manager in the absence of division manager• Generated $500,000 in sales in the first 8 months• Ranked #2 out of 16 among sales associates

• Designed and implemented contests/promotions for sales Agents • Worked with teammates to successfully fulfill Xerox’s 2007 compensation-planning goals• Assisted Finance team in developing, implementing, and presenting rate review analyses • Delivered presentations to key decision makers and upper management on a consistent basis• Managed credit card transition project to pay Agents for contest earnings

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor Of Science (Bs), Business, Management, Marketing, And Related Support Services

Activities and Societies: Deans List

Education record