Marketing Strategy, Business Analytics, Financial Analysis, Content Strategy, and Sales Growth: Achieve sales, gross margin, and financial goals, using analytics to identify opportunities, optimize content strategy, and deliver improvements.•Vaulted seasonal sales by 60%, overcoming downward trend (-2%).•Maximized revenue by integrating feedback into product design, leading to multimillion-dollar increases in seasonal sales and vase/wreath/floral sales. •Partnered with merchant leaders to identify top-selling products and expansion strategies. Extended product lifecycle and achieved a 7-figure increase in business growth.Team Leadership, Staff Development, and Communication: Direct/develop 4 staff, convening meetings to devise strategy.•Built team of coordinators and developed standards to optimize sample collection, delivering hundreds of thousands of dollars in cost savings. •Coached managers on systems, workflow, and website.Digital Strategy, Key Metrics, and Customer Experience: Manage website, landing page, and social media strategy; analyze data to assess interest and needs; and use metrics to develop e-commerce products.•Defined search tuning and left-hand navigation, enriching customer experience.•Worked with vendors/marketers to launch product that sold out in 3 days.E-Commerce and Category Management: Operationalize e-commerce category management processes, initiating financial planning forms, project timelines, and SOPs.Launch Strategies: Managed launch of digital asset management/product information management system, delivering functionality based on needs.Cross-functional Collaborations: Identified abnormal shipping charges, worked with cross-functional teams, and developed SOP to correct issue, saving millions of dollars. Online Merchandising: Developed taxonomy strategy to position new brand. Launched Dollar Tree PLUS online to show higher-priced products and optimize findability, generating a 6-figure revenue increase in 6 months.

Retail Marketing, Product Strategy, Trend Analysis, and Market Analysis: Formulated home decor and “Trim a Tree” product strategies based on emerging market and fashion trends, translating product strategies into bottom-up sales, receipt, and markdown plans. •Grew “Trim a Tree” department to $10M over tenure and achieved 8% increase in gross margin.Business Process Improvement, Location-Based Marketing, Merchandise Planning, and Profit Maximization: Optimized product assortments based on location, delivering sales, gross margin, and turnover growth. Maximized sales and turnover potential by ensuring the proper flow of merchandise receipts. Workflow Optimization, Problem Solving, and Easily Adaptable: Quickly adapted to new planning system and addressed issues stemming from transition. Discovered a $700K discrepancy between receipts and on-hand inventory within the monogram category. Proactively researched problem, identified root cause, and presented findings to leadership, resulting in rapid remediation of issue.

Business Reviews, Opportunity Identification, Quality Improvement, Optimization, and Revenue & Profit Growth: Headed in-depth business reviews to identify improvement opportunities, recommending changes that strengthened sales/stock relationships, turned around underperforming areas, and drove sales growth. Strategic Planning, Persuasive Presentations, Change Management, and Revenue Generation: Ideated and developed a floor layout revision plan to grow business to $400K. Presented plan to store vice president (VP) and regional/district planning VPs, secured approval, and achieved ambitious revenue goal.Business Advising, Strategic Insights, Vendor Management, Sales Planning, Assortment Strategies, and Organizational Strategy: Provided insight to central planning organization to create pre-season strategies, developing vendor matrix at store level and building bottom-up sales and assortment plans. Business Acumen, Positioning (Marketing), Product Assortment Planning, Needs Assessment, and Product Innovation, and Business Growth Strategies: Applied business acumen to determine best product assortment at 13 individual stores based on customer needs. Developed new product strategies by analyzing product history and interviewing store personnel on customer buying behavior. These changes grew textile sales by 40% and total business by 11%. Exceeding Targets and Operational Improvement: Exceeded company trend in all focus businesses. Surpassed $2M in soft home business—a 10% increase (compared to 5% for overall company)—and boosted total soft home penetration by 11%.