Kristina Smith Email & Phone Number

Ontario, Canada

A collective of creatives, marketing, PR and advertising experts, we work with clients ranging from local storefronts to multinationals, the common thread being strategic idea generation that produces measurable results and creates meaningful conversations with customers.From initial research and strategic thinking to brand creation, platform building, creative design, and multi-channel campaign execution, Springfed works as a full-service partner to produce the best results, period.We provide smart, executable strategies for connecting brands with new consumers and optimizing the too-often-neglected retention channels. These can be handed over to an internal team, or we can work together on seeing these into reality – short-term, by project, or on an ongoing basis.

Collingwood, Ontario, Canada

Step into the vibrant world of Evergreen, a multi-media lifestyle destination designed to revolutionize your perspective. We're not just about the environment; we're your source for inspiring, actionable stories of sustainability that transcend the ordinary. Unveiling the secrets of success in social, economic, and environmental spheres, Evergreen proves that thriving communities are not just a possibility but a thrilling reality. Join us in reshaping the narrative and discovering how growth and sustainability go hand in hand.

Collingwood, Ontario, Canada

Collingwood, Ontario, Canada

Welcome to Wander, a publication that celebrates the health and well-being of body, mind and soul. Wander is a magazine for discerning travellers who desire wellness and growth experiences. Wander’s mandate is to serve up unique, inspiring content that revolves around destination-based wellness adventures, retreats, spas and lodges, culinary travel, and the best products for the road. Aspirational and personal, its exclusive content is created by industry thought-leaders and influencers.

Vacayou is building the most comprehensive content platform and booking engine exclusively for wellness & active travel. By combining the world’s best selection of top-rated wellness retreats and resorts, spa getaways, and active vacation destinations and experiences with custom data and personalization tools, Vacayou makes it easy for health-minded travelers to find, research, compare and book their perfect well-being and life-enriching holiday.

Toronto, Canada Area

Oversaw launch and execution of Canadian digital strategy, focusing on eCommerce performance optimization across channels for strong YoY database and revenue growth.

Online marketing, strategic planning, web build management, copy writing, analytics, project management, stakeholder liaison, focused on job preparedness and settlement first steps for immigrants to Canada.

Responsible for online channel growth and D2C acquisition, with primary objectives geared toward increasing direct-to-consumer leads, boosting eCommerce bookings, and growing the consumer database. Day-to-day activities include planning and implementing PPC advertising campaigns, SEO strategies, and email marketing initiatives to meet budget and sales targets; managing the Quark website, community and online social network activities communities; content generation; budget planning and tracking; media buying and creative strategy development; and data analysis to deliver performance metrics and lead conversion.

Responsible for the planning and implementation of all marketing strategies for Explorica Canada's International and Domestic/North America lines of business. Ensured initiatives to drive customer retention and new customer acquisition had a clear return on investment strategy, and that all strategies were aligned with the Explorica worldwide marketing objectives and branding. Conducted regular analysis of customer base for both lines of Canadian businesses, reviewed market conditions, competitive landscape and oversaw market research, managed customer database, and maximized lead generation through all marketing channels.

Toronto, Canada Area

Responsible for day-to-day marketing management of two brands, including media buying, SEO, events, and PR activities. Managed team of creative designers and liaised closely with sales department to continually measure and optimize performance.

Ba Honours, Media & Communications

Post-Graduate Certificate, Publishing

Certificate, Event Program Design