Kristina Smith Email and Phone Number
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With over two decades of experience in the marketing field, I am a seasoned professional who specializes in strategic growth, B2C marketing, marketing communications, and project management. As the marketing director at Springfed Creative, a collective of creatives, marketing, PR and advertising experts, I design, implement, and fine-tune strategies for retail, health, wellness, and travel brands, ranging from local storefronts to multinationals. As a certified Google partner and a Google Ads Search and Display expert, I leverage data and analytics to optimize the performance and reach of our online platforms and campaigns.I am also the co-founder and editor-in-chief of Wander, a leading platform for wellness and adventure travel enthusiasts, where I craft compelling narratives, refine editorial content, and curate captivating stories from around the globe. With a keen eye for detail and a passion for storytelling, I strive to create an immersive reading experience for our audience and inspire them to explore new destinations and experiences that enrich their body, mind, and soul.
Springfed Creative Inc.
View- Website:
- springfedcreative.ca
- Employees:
- 3
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Marketing DirectorSpringfed Creative Inc. Aug 2011 - PresentOntario, CanadaA collective of creatives, marketing, PR and advertising experts, we work with clients ranging from local storefronts to multinationals, the common thread being strategic idea generation that produces measurable results and creates meaningful conversations with customers.From initial research and strategic thinking to brand creation, platform building, creative design, and multi-channel campaign execution, Springfed works as a full-service partner to produce the best results, period.We provide smart, executable strategies for connecting brands with new consumers and optimizing the too-often-neglected retention channels. These can be handed over to an internal team, or we can work together on seeing these into reality – short-term, by project, or on an ongoing basis.
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ProducerEvergreen Media Apr 2024 - PresentCollingwood, Ontario, CanadaStep into the vibrant world of Evergreen, a multi-media lifestyle destination designed to revolutionize your perspective. We're not just about the environment; we're your source for inspiring, actionable stories of sustainability that transcend the ordinary. Unveiling the secrets of success in social, economic, and environmental spheres, Evergreen proves that thriving communities are not just a possibility but a thrilling reality. Join us in reshaping the narrative and discovering how growth and sustainability go hand in hand. -
Business MentorSouth Georgian Bay Small Business Enterprise Centre Apr 2024 - PresentCollingwood, Ontario, Canada
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Business MentorGeorgian Bay Accelerator Sep 2023 - PresentCollingwood, Ontario, Canada -
Founder And EditorWander Travel Magazine Jun 2015 - PresentWelcome to Wander, a publication that celebrates the health and well-being of body, mind and soul. Wander is a magazine for discerning travellers who desire wellness and growth experiences. Wander’s mandate is to serve up unique, inspiring content that revolves around destination-based wellness adventures, retreats, spas and lodges, culinary travel, and the best products for the road. Aspirational and personal, its exclusive content is created by industry thought-leaders and influencers. -
Editorial & Marketing DirectorVacayou Wellness & Active Travel Jan 2021 - Aug 2021Vacayou is building the most comprehensive content platform and booking engine exclusively for wellness & active travel. By combining the world’s best selection of top-rated wellness retreats and resorts, spa getaways, and active vacation destinations and experiences with custom data and personalization tools, Vacayou makes it easy for health-minded travelers to find, research, compare and book their perfect well-being and life-enriching holiday. -
Digital Marketing Director, CanadaSpafinder Jan 2013 - Aug 2016Toronto, Canada AreaOversaw launch and execution of Canadian digital strategy, focusing on eCommerce performance optimization across channels for strong YoY database and revenue growth. -
Online Marketing DirectorPrepare For Canada Aug 2011 - May 2013Online marketing, strategic planning, web build management, copy writing, analytics, project management, stakeholder liaison, focused on job preparedness and settlement first steps for immigrants to Canada. -
Senior Online Marketing ManagerQuark Expeditions Dec 2008 - Jun 2011Responsible for online channel growth and D2C acquisition, with primary objectives geared toward increasing direct-to-consumer leads, boosting eCommerce bookings, and growing the consumer database. Day-to-day activities include planning and implementing PPC advertising campaigns, SEO strategies, and email marketing initiatives to meet budget and sales targets; managing the Quark website, community and online social network activities communities; content generation; budget planning and tracking; media buying and creative strategy development; and data analysis to deliver performance metrics and lead conversion. -
Canadian Marketing ManagerExplorica Feb 2006 - Dec 2008Responsible for the planning and implementation of all marketing strategies for Explorica Canada's International and Domestic/North America lines of business. Ensured initiatives to drive customer retention and new customer acquisition had a clear return on investment strategy, and that all strategies were aligned with the Explorica worldwide marketing objectives and branding. Conducted regular analysis of customer base for both lines of Canadian businesses, reviewed market conditions, competitive landscape and oversaw market research, managed customer database, and maximized lead generation through all marketing channels. -
Marketing Manager, Contiki Holidays And Insight VacationsThe Travel Corporation Aug 2004 - Feb 2006Toronto, Canada AreaResponsible for day-to-day marketing management of two brands, including media buying, SEO, events, and PR activities. Managed team of creative designers and liaised closely with sales department to continually measure and optimize performance.
Kristina Smith Skills
Kristina Smith Education Details
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Media & Communications -
Publishing -
Event Program Design
Frequently Asked Questions about Kristina Smith
What company does Kristina Smith work for?
Kristina Smith works for Springfed Creative Inc.
What is Kristina Smith's role at the current company?
Kristina Smith's current role is Marketing Director @ Springfed Creative | Co-Founder & Editor, Wander Magazine.
What is Kristina Smith's email address?
Kristina Smith's email address is ks****@****tive.ca
What is Kristina Smith's direct phone number?
Kristina Smith's direct phone number is +170529*****
What schools did Kristina Smith attend?
Kristina Smith attended Wilfrid Laurier University, Simon Fraser University, George Brown College.
What are some of Kristina Smith's interests?
Kristina Smith has interest in Social Services, Environment, Children, Education.
What skills is Kristina Smith known for?
Kristina Smith has skills like Email Marketing, Online Marketing, Social Media Marketing, Marketing Strategy, Digital Marketing, E Commerce, Marketing, Digital Strategy, Web Analytics, Ppc, Seo, Copywriting.
Who are Kristina Smith's colleagues?
Kristina Smith's colleagues are Mark Stanton.
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