Kristina Lugo Email & Phone Number

California, United States

Davis, California, Us

San Francisco, Ca, Us

Collaborate with the Bi-Rite Director of Marketing and Marketing team on several projects including:-Planning and developing the campaign for their 25th Year Anniversary Celebration which encompassed campaign messaging, provided direction for in-store visuals, coordinated digital assets such as email and social, and assisted with the neighborhood party.-Developing organic social posts for both the Bi-Rite Markets and Creamery accounts.-Building the influencer campaigns for summer and holiday timeframes.-Leading the core messaging for Bi-Rite Creamery’s latest edition of their Local Chefs series.

Drove awareness and traffic to Highwire Coffee Roasters shops by leading multiple key projects. Primary responsibilities included:•Planned and launched the Highwire Coffee Rebrand in February 2023 which included designing the company website with the brand’s new look and feel. Additionally, collaborated with the Director of Coffee with the new coffee bag and tea packaging push to retail stores and online.•Supported the opening of the newest retail store, 1111 Broadway, which features the brand’s new look and feel.•Installed hardware, trained staff, and launched the Highwire Mobile App and in-store kiosk services. •Led the first seasonal beverage programs for Fall, Winter, and Spring which included ideating flavor options, testing recipes, training retail staff, producing photos, designing seasonal menu boards, and launching the programs. •Coordinated with multiple merchandise vendors for evergreen brewing equipment as well as branded Highwire products. •Managed organic content calendar on Facebook, Instagram and Twitter.•Scheduled and crafted emails via Klaviyo to announce new product launches and coffee offerings.

Richmond, California, Us

Grew and elevated the Mommy’s Bliss brand through organic social media content and community management. Primary responsibilities included:-Plan, organize, and schedule organic content on Facebook, Instagram, Twitter, and Pinterest.-Manage external social influencer agency, The Shelf, to execute campaign objectives and coordinate requested content from creators to publish content on Facebook, Instagram, YouTube, Pinterest, blogs, and TikTok. Grew influencer campaign impressions by 97% and engagements by 98% YoY.-Work closely together with PR teams around company initiatives and crisis management. -Help lead planning and content creation to be more social-forward through seasonal photoshoots, graphic designs, and in-house photography.

Emeryville, Ca, Us

Assisted and supported the Peet’s business with daily social media tasks (organic content calendar and community management). Additionally, worked closely together with PR teams around company initiatives and crisis management. Helped lead planning and content creation to be more social-forward through seasonal photoshoots, graphic designs, and in-house photography. Further responsibilities included:-Continued management of previous role responsibilities concurrently.-Provided weekly social sentiment and monthly post performance and analysis reports to cross-functional teams. -Stayed on top or ahead of trending social media events and creatives. -Partnered with internal and external creative agencies to produce and lead creative goals for Peet’s social.-Maintained Peet’s relationships with external social media platforms/tools (Khoros, Hootsuite, Pixlee, NetBase, Momentfeed) and influencer agencies (Collectively, OpenInfluence).-Drove 7M+ impressions through organic and paid influencer efforts for CPG’s Peet’s Organic Coffee campaign in 2019.

Emeryville, Ca, Us

Support Peet’s Coffee social platforms through various programs and campaigns; including Retail-driven seasonal launches, Peetnik Rewards Loyalty program, CPG product launches (Peet’s Cold Brew, Peet’s Iced Espresso), Peet’s Brand Campaigns, Peet’s sports partnerships (San Francisco Giants, Golden State Warriors, San Francisco 49ers, Oakland A’s), and Peet’s presence at sponsored events (Sundance Film Festival, Coachella Music Festival, Outside Lands). Additional responsibilities and tasks included:-Planned and managed the editorial calendar for both organic and paid social media posts.-Coordinated, managed, and reported influencer campaigns around product launches. -Promoted Peet’s presence at Coachella and led the influencer partnerships which reached 2M+ impressions in both 2018 and 2019.-Engaged with customers on all Peet’s social platforms to build brand loyalty and provide service recovery, if needed. -Grew the Peet’s followings while retaining long-time customers and reaching new audiences by +59%.

Oakland, Ca, Us

Supply social media strategy and community management for the Fresh Step Litter brand on Facebook, Twitter, and Instagram while exploring other social media venues such as Snapchat, Periscope, and Pinterest. Collaborate closely with the associate director of PR, Digital, and Social Media on a daily basis to review post performances and develop brand social media campaigns to support new and existing programs such as Paw Points Rewards. Concurrently served as interim community manager for the Clorox bleach brand while expanding the community manager team. Responsibilities include:• Manage an editorial calendar for both organic and paid social media posts• Analyze and report post performance to the brand marketing team weekly • Strategize and collaborate with PR and media agencies to optimize performance on social channels • Coordinate email creation from organizing content to execution• Consistently monitor trending activities and quickly leverage any opportunities to engage in conversations

Emeryville, Ca, Us

Responsible for monitoring all social media accounts under the Peet's brand while working closely with marketing teams to ensure customer satisfaction and advocate for the customer experience daily. In addition to these responsibilities, the Lead accomplished the following:Responded to 400+ contacts weekly across Peet's social channels (Facebook, Twitter, Instagram, and Yelp).Worked with the Social Media Marketing team to establish strategy for engagement and collaborate with them on critical objectives.Mastered the Peet's brand voice in all communications.Identified and develop opportunities to engage with influencers, leverage past campaigns and ideas in new ways for enhanced effectiveness.Gathered and reported engagement data through management software (Sprinklr).

Emeryville, Ca, Us

Providing gold-standard service to customers on Peet's social media platforms (Facebook, Twitter, Instagram, and Yelp).Tasks also include:• Engaging with customers on the above platforms• Collecting user generated content• Resolving customer issues and complaints• Conduct, participate, and contribute to photoshoots that will be used as social media content

Emeryville, Ca, Us

Provide excellent service to telephone, e-mail, web, mail and fax customers by:• Processing phone, e-mail, mail and fax orders in an accurate and timely manner.• Resolving any issues with orders or retail customer complaints by contacting customer when follow-up is required, reshipping packages that are lost, damaged or incorrect, and ensuring complete customer satisfaction.• Communicating coffee, tea, and hardware knowledge to customers and co-workers. • Demonstrating positive and effective communication with customers, co-workers, managers and internal departments to resolve customer’s concerns, questions, and feedback.•Assisting and managing customer engagement on multiple social media platforms.

On-call assistance with the following:• Compiling data into Microsoft Excel• Updating legal references to current versions• Office filing• General office services

• Called a variety of University of California, Davis alumni and currently attending students' parents to invite and offer the opportunity to give a gift back to the university