Kristina Carson Email & Phone Number

Washington, District Of Columbia, US

• Develop social and digital marketing strategies for your favorite neighborhood businesses, niche podcasts, and more.
• Shoot, edit, and publish vertical video content for Instagram Reels, TikTok, and Youtube Shorts.
• Leverage data-driven insights to maximize campaign outcomes and customer relationships.

Washington D.C, US

• Built the digital department from the ground up, setting strategic direction and developing infrastructure and tech stack to scale operations effectively across 5 websites, 2 podcasts, and 2 video series.
• Recruited, hired, and led a team of 5 marketing professionals, fostering a culture of innovation and empathy that aligned with company values and enhanced team cohesion
• Designed and implemented a comprehensive digital marketing strategy focused on paid social and PPC, achieving over 1 million pageviews across all platforms and growing social media followers to 300K+ within the first.
• Leveraged YouTube advertising to propel the "Made In America" and "Our Story, Our Song" video series to millions of views, directly contributing to winning multiple Telly Awards in 2023.
• Played a pivotal role in transitioning Consensus Digital Media into a nonprofit at the end of 2023, aligning marketing strategies with new organizational goals. Continued leadership role with the parent company as it.

Washington, DC, US

• Promoted to Managing Supervisor within a year in recognition of outstanding performance.
• Served as Social Media Practice Group Lead, keeping the group and firm up to date with social best practices for both paid and organic social media, and contributed to new business pitches
• Co-managed the VOX intern program, hiring and managing a group of 3-4 interns each semester

Washington, DC, US

• Efficiently managed up to 22 simultaneous digital and paid media campaigns during peak periods, demonstrating exceptional organizational and multitasking skills.
• Major clients included: AT&T, Chase, Bank of America, Indiana University, The Indianapolis Prize, Lumina Foundation, Animal Supply Company, K12, NAPFA

Rockville, MD, US

• Promoted to become one of two founding members of HZ’s new digital strategy department
• Developed courses on social and digital marketing for HZ academy
• Participated in research and development for new business proposals and digital strategies for clients like The Fairmont Hotel, Sasha Bruce Youthwork, Tapestry Collection, and others

Rockville, MD, US

• Managed Hilton Honors Instagram, Facebook and Twitter accounts, leading to 3x follower growth on Instagram
• Spearheaded Hilton Honors’ first influencer activation, partnering with major accounts like @london
• Launched Hilton Honors’ Snapchat account, which received a mention in Digiday
• Worked collaboratively across creative, paid media and account services to research and develop Hilton
• Honors a brand new social media strategy based on rising trends, best practices and past performance
• Managed Rockefeller Center’s Instagram, Facebook and Twitter accounts, including community management for the 2016 tree lighting ceremony

Washington, DC, US

• Led the development of a member-focused portion of the HelloWallet website to house additional blog and video content
• Developed and implemented measures of customer feedback including the NPS score and in-email support ratings
• Created email and social media campaigns designed to drive usage among existing members

Washington, DC, US

• Supported members across support channels and spearheaded blogging strategies.
• Coordinated daily with the Community intern, ensuring smooth member support.

Washington, DC, US

• Addressed product queries and challenges for members across channels.
• Enhanced monthly product team meetings with data-driven insights from the member base.

• Wrote weekly articles on fashion, tech, relationships, astrology and food for an online magazine geared toward millennial women

• Reversed negative growth trends with a streamlined marketing strategy, leading to a 300% surge in readership.
• Fostered brand loyalty with engaging social media content and optimized online marketing campaigns.
• Orchestrated collaborations to bolster brand awareness and actively contributed to multiple site sections.

Paris, FR

Taught English part time in two French middle schools through the French department of education.

Bachelor Of Arts, French & Francophone Studies, Minors In Global Studies And Cultures & Communities

Français Langue Etrangère