Kristina Mueller Email & Phone Number

Los Angeles, Ca, Us

North Chicago, Illinois, Us

Responsible for driving OTC eCommerce growth, marketing, and go-to-market strategies for all B2B retailers and DTC internal websites.

Cincinnati, Ohio, Us

Drove Amazon and Walmart eCommerce account management, advertising, and merchandising, as well as focused operations and technology projects for corporate eCom process improvements.

Middleton, Wi, Us

Middleton, Wi, Us

Kwikset, Baldwin, Pfister, and Stanley National Hardware eCommerce portfoliosSpectrum Brands Global Excellence Award, 2017Marketing Division Award, 2016• Responsible for conveying a consistent brand image that attracts customers through strategic online merchandising and marketing campaigns that drive sales on retailer websites including Amazon, Build.com, Lowe’s, Home Depot, Wayfair, Menards, and Walmart.• Continually monitor developing eCommerce technology trends, evaluate business opportunities, and recommend new initiatives.• Collaborate with brand, product, channel and social media leaders to align key initiatives and consistent messaging for product launches and sales initiatives.• Lead a team of eCommerce associates to implement strategic content management solutions to continually refine and optimize the customer experience and improve ROI.• Manage 10K+ SKU portfolio product data with a Stibo PIM and map to Amazon Vendor Central, Seller Central Amazon FBA platforms, Wayfair Extranet, and Edgenet, to name a few.• Manage Amazon AMS including ad creation, delivery, and post-performance analytics with high ROAS ($15+).• Align product marketing content with SEO and SEM best practices to optimize search traffic and conversion.• Drive A+ product pages (Amazon, WebCollage, DAX, WayMore, etc.) for HHI division products across retailer sites.• Analyze online promotional campaigns and customer review data to develop site content that supports customer feedback and retailer/dotcom trends.• Write and interpret sales and content analysis reports for all levels of the eCommerce organization using retail, promo, and competitor data (including Pivot, OCR, Avantalytics, and Domo).

Middleton, Wi, Us

Kwikset, Pfister, and Stanley National Hardware Portfolios• Partner with internal marketing teams to identify and implement web content projects, process changes, improvements, and efficiency to ensure e-tailer performance is met (Amazon, Build.com, and Wayfair).• Manage a multi-brand Amazon AMS ad platform including ad creation and delivery, and post-performance analytics.• Manage Vendor Central alongside a Seller Central and Amazon FBA platform as a product launch and transition strategy.• Align product marketing content with SEO and SEM best practices to optimize search traffic and conversion.• Drive A+ product pages (Amazon, WebCollage) for HHI division products across retailer sites.• Build content management solutions to continually refine and optimize the customer experience and improve ROI.• Analyze online promotional campaigns and customer review data to develop site content that supports customer feedback and retailer/dotcom trends.• Write analytical and informational reports for all levels of the eCommerce organization.• Monitor developing eCommerce technology trends, evaluate business opportunities, and recommend new initiatives.• Responsible for conveying a consistent brand image that attracts customers through strategic online merchandising and marketing campaigns that drive sales on retailer websites.• Collaborate with social media specialists to align key initiatives and consistent messaging for product launches and sales initiatives.

Laguna Beach, Ca, Us

• Managed website operations and accounts for over 500 supplier and affiliate partnerships.• Collaborated with activity partners for go-to-market merchandising and promotion strategies.• Drove over $1.5M in sales using organic SEO/SEM research and implementation, Google AdWords, Google Analytics research, and competitive pricing strategy.• Product management and maintenance of online storefront coding in CSS HTML, keeping current with product offering and price points.• Possess a keen understanding of the global market and competitive E-Commerce landscape.• Directed a competitive undergraduate internship program recruiting talent from top universities across the US.• Oversaw company call center, customer service policies, and reviews.• Oversaw distribution of social media including e-mail marketing (including MailChimp and SendGrid), Facebook, Twitter, Instagram, and reporting audience engagement.• Managed internet fraud and security utilizing current tech resources and law enforcement agencies.• Initialized fraud analytics, identifying patterns and audit tools to set effective preventative security settings.• Audited and published monthly sales reports, billing, and invoicing.• Performed advanced KPI analysis with the implementation of strategic follow-up solutions in the areas of product delivery, customer satisfaction, and fraud.

Irvine, Ca, Us

Daily long-term contract working with a management team of stylists, photographers, photo editors, and copy writers to represent the latest clothing, swimwear, and accessories available on wetseal.com.

Laguna Beach, Ca, Us

• Aided in the product management of over 400 new activities on Kijubi.com during its transition from CalActive.com.• Provided general maintenance of online storefront, coding in CSS HTML.• Collaborated with activity partners on pricing and content strategies.• Boosted sales using content development rich with strategic SEO/SEM metadata.

Irvine, Ca, Us

• Planned interactive media presentation material for pharmaceutical clients.• Reviewed client clinical research data and made monthly internal presentations to update staff on relevant drug developments.• Designed high-end Microsoft PowerPoint presentations for global pharmaceutical sales presentations.• Acted as production coordinator for 3-D animated pathology clips developed in-house or via local animation studios.• Conducted internal health study consultations and Q&A sessions with medical experts to keep marketing staff informed and prepared for engagement with pharmaceutical clients.

• Orchestrated liability insurance certificate compliance for over 2,000 franchised and managed Hilton Hotel brand locations.• Tracked insurance compliance utilizing a data entry service and CS STARS, a custom SQL server plug-in.• Analyzed, repaired, and updated various department SQL, Access, and Excel databases.• Created, analyzed, and edited reports with reader-friendly and stylish designs.

Notre Dame, In, Us

Researched cholesterol abnormalities in Cystic Fibrosis pathology

Boston, Ma, Us

Community Medicine Experience residency research project

Bachelor Of Science, Biochemistry

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