Designed and sustained a cohesive brand identity through the development of branding elements, marketing materials, and targeted messaging.Identified communications and marketing needs, and developed goals and creative, tactical solutions.Served as a principal designer and writer for print and digital content and marketing materials.Led the creation and dissemination of news, announcements, service promotions, and events for both internal and external audiences.Raised participation in university and state-wide events, partnered with community members and health providers, and established a brand for a national summit.Helped develop and implement marketing plans to improve audience engagement, resulting in a 15% open rate increase for marketing emails and a 45.4% increase in tweet impressions within a month time-frame, as well as 239 new LinkedIn followers in three months.

Developed and implemented content strategies for the UF/IFAS blogging initiative, worked with extension agents and the UF/IFAS web team to bolster communications efforts and increase engagement in the program. Held bi-weekly webinars on blogging strategies, tactics, and tools available through Wordpress for extension agents.Built and maintained web pages for UF/IFAS extension programs and initiatives using the Terminal Four platform. Used Yoast to improve SEO. Served as lead editor and content creator for the UF/IFAS SMARTCouples program, its website, and social media. Met regularly with SMARTCouples program leaders to develop content strategies for social media aimed at increasing course enrollment.

Developed and implemented strategies for social media aimed at increasing the visibility of the company and its services, as well as promoting networking events within the HR technology industry.Assisted with the creation of various branded marketing materials including PowerPoint and document templates, flyers, pamphlets, and social media graphics. Served as primary content creator for the company newsletter, social media (Facebook, Twitter, LinkedIn) and blog. Wrote blog articles relating to human resources, HR technology, insurance brokerage, and business.

Wrote articles and press releases for various clients, primarily within in the healthcare industry, focusing on addiction research and developing treatment options.

Taught a class focusing on Social Media in Fundraising. This class focused on crowdfunding, viral campaigning, and social networking. Graded assignments based on Adobe editing and design programs using Canvas. Maintained contact with students to answer any questions or concerns. Held weekly office hours to assist students with understanding assignments and Adobe programs.

Created media lists, editorial calendars, and maintained a catalog of events and speaking opportunities for businesses within the wireless, mobile, and technology industries.

Searched for and licensed stock images from various stock sites. Corresponded with doctors, clients, and companies regarding photo submissions for NewBeauty magazine.Re-sized and uploaded product images and logos for BeautyDNA online product database.Assisted with awards submissions for NewBeauty, Luxe, Worth, and Watch Journal magazines.Organized and maintained extensive image and document archives on servers. Imported metadata into doctor-submitted images for later usage in NewBeauty magazine. Created image catalogs using MediaPro and assisted art director and photo editor with image selection. Created content maps and uploaded and approved pages for magazine publication.Reformatted and edited doctor-submitted before and after images for web profiles.

Produced written works both fictional and non-fictional.Interviewed students and faculty members for the blog. Collaborated with the University Press on published content for print and web.Coordinated workflow and production of online content.Designed banners and custom artwork for promotional material and e-mail blasts. Attended and promoted events affiliated with the FAU English Department and English Club.Revised and maintained the blog website. Managed blog’s social media presence and online promotion.

Conducted web evaluation using Excel spreadsheets and annotation tools based and according to detailed criteria. Reviewed web content using a web application to measure search data relevance. Rated web content based on relevance.