Clinic+O is a tech-enabled network of medical providers and partners that offer in-person screenings and primary care services via telehealth to marginalized communities in West Africa. We are currently running trials for marginalized communities in NYC.

- Championed the strategic vision for Planned Parenthood Direct, leading the product and marketing departments to align the platform with evolving trends in women’s health and telehealth innovation.- Expanded services to support comprehensive menstrual and sexual health care journeys, including pioneering asynchronous abortion care, making Planned Parenthood Direct the first native app to offer this service.- Applied extensive market research and customer insights and business plans to shape product roadmaps, resulting in innovative features and services that resonated with users.- Directed cross-functional teams to deliver impactful tools, including the Planned Parenthood Direct app, Spot On cycle tracker, and homegrown EHR (electronic health record), driving a 16% YoY increase in patient visits.- Reduced the Cost Per Acquisition by 45% through data-driven marketing optimizations, expanding platform reach to underserved populations.- Ensured seamless integration of clinical workflows, regulatory compliance, and user-centric design across the product lifecycle.

Expanding access and removing barriers to care by providing easy access to birth control, abortion pill, and other services offered with Planned Parenthood Direct telehealth app.

Dolce Brooklyn is my family owned artisanal gelato shop. I traveled to Italy to learn the fine are of making gelato from a top pastry chef and opened the shop with my husband. I have stepped back from the day-to-day but maintain creative control as well as consulting on our growth trajectory. We have a highly rated retail shop in Brooklyn and serve more than 60 of the top restaurants in the greater NYC area.

Managed a portfolio of products including music distribution (Apple, Spotify, Amazon, etc), publishing, e-commerce, payments, strategic partnerships (Apple, Facebook/Instagram, etc.), consumer-facing data products, and social apps. TuneCore supports more than 250k+ artists worldwide that earned $308 million in 2018. Artists’ earnings increased 21% for Q1 2019 compared to 2018.

For the past several years, I have had the privilege of building online experiences for top media companies, managing the products from inception through launch.Awards for musicexperiment.com (MTV World)Clio 2014: Winner Silver for Best Integrated Music Campaign Shorty 2014: Nominee for Best use of Social Media & Best ContestKazzam (2017): Product Director ConsultantCreated the supplier-end experience (only) for a B2C marketplace enabling a party thrower to directly book an entertainer, food item, etc. Features include a booking engine and background checker integration. Worked with the architect on the Salesforce design. kazzam.comAccedo (2014-2016): Product/Project Director ConsultantWorked on several lines of business creating prototypes for CES and other conferences in the OTT world. Using personalizations and recommendations as the focus, revamped Orange, a leading French media company, set top box app store leading to increased revenue and engagement. Conceptualized Accedo’s Studio for Pay TV product, re-thinking the cable TV experience with a modular approach and enabling clients to customize standard Pay TV abilities like TV Guides, VOD, OTT & App Stores to Android devices. http://bit.ly/2BRwbJD MTV Iggy (2014): Product Director ConsultantDeveloped a successful social media game that generated buzz and viral traffic to “The Music Experiment” as well as enhanced brand awareness for their sponsor. http://bit.ly/2zL4vV0Bravo, Entertainment Weekly, TechCrunch (2013-2014): Project Director ConsultantOversaw the redesigns of these responsive sites with embedded and external teams.

NYFP was a news agency reporting from the NYSE, NYMEX and NASDAQ in 6 languages. Created an online VOD platform, blog presence and video syndication strategy. Developed social media and marketing strategy for newsletters, Twitter and Facebook.

As Director of Product Development I led Product, Audience Development, Creative/UX, Ad Operations and Client Services, managing a team of 9.* Collaborated with Editorial, Sales and Technology to identify and lead new sales integrationopportunities and initiatives * Evaluated 3rd party product offerings and make recommendations with respect to business/clientneeds, costs analysis and ROI* SEO strategies, analytics, campaign trackingHighlights:* Re-architected, rebranded and launched the new artinfo.com site * Strategic changes to the newsletter sign-up process and design led to increased readership and CTRs * Art Sales Index: Created a true competitor within the industry by meeting with auction houses and analyzed how the product was being used in order to design a suite of collaborative tools to suit their needs

NYC & Co (nycgo.com) is the official marketing and tourism agency for the city of New York. 6 month engagement as a maternity leave fill-in.* Managed a team of 5 responsible for project management and front-end development* Developed and launched 2 of their major initiatives for the year along with many sponsored activations

Managed a cross-functional team that developed and launched the first B2B and B2C curated auction platform setting the gold standard for others to follow. (artnet.com)

Program management for top end clients including Diamond Trading Company (adiamondisforever.com) HSBC Global Premier, and Marines.

Manages all aspects of development, syndication and launch of Global Ethics Monitor, a niche news product from AFP focussing on social responsibility.