From strategy to execution, let me be your outsourced marketing partner. Don’t know where to start with marketing? Let's create a foundation for growth! Have a functioning website and social media presence, but no leads? Let’s find qualified prospects!Based on your data and customer feedback, I create and execute content and digital strategies to help you acquire, nurture, and retain customers. Below is a list of how I may be able to help you.STRATEGY + PROJECT MANAGEMENT + RESEARCH + FOUNDATION-BUILDINGWithout research, context, and data, it's hard to know whether you are making progress toward your goals. Wherever you are in your marketing journey, I can help you create a strong brand foundation with marketing strategies that create a foundation for growth and provide a return on your investment.* Integrated marketing plans (email, social, paid campaigns, content)* SEO optimization* Target audience, personas, or ideal customer avatar (ICA) identification* Customer/buyer journey* Competitive analysis* Lead generation (funnels, paid social media campaigns, influencer marketing)* Brand messaging and presence* Online course creation + marketing​CONTENT CREATION + COPYWRITING + EXECUTIONThere is no better way to connect with your customers than by using their language, speaking to their pain, and offering the solutions that they need. Content marketing provides value, long-term growth, SEO benefits, and can elevate you as a thought leader in your space. It's the cornerstone of marketing in today's world.* Lead magnets* Social media posts* Email marketing* Website copy* Sales materials* Articles/blog posts/white papers* Landing pages​

As the marketing director for this online coaching provider that offers a student masterclass and coach certification, I created a marketing team from the ground up. From team structure, reporting, and managing all the way to lead generation activities, the customer experience, and marketing training for the coaching certification program - I helped the company create a culture of excellence and a foundation for growth. My main focus was lead generation activities; the first funnel I managed achieved a 4.12 ROAs. I partnered with an incredible boutique agency to re-launch the campaign with a 4.14 ROAs, but even more impressive - an average CPL of under $9.

Stepped down from manager position to transition to part-time coordinator position after birth of my first child. Worked with marketing team to create annual strategic marketing plans for three to six units. Contributions included reporting on campaign performance - KPIs and ROI, competitor research, target audience research, and marketing best practices.Created and executed marketing project plans for units, including yearlong advertising schedules, social media campaigns, Pay-Per-Click (PPC) advertising campaigns, new program promotional campaigns, email and digital campaigns, and print materials such as case studies, brochures, catalogs, sales kits, and flyers.Provided copywriting, editing and graphic design direction for all projects. Additionally, provided reporting for marketing initiatives including website and landing page performance, PPC campaign analysis, email and digital campaign analysis, and SEO recommendations.Created editorial calendars and content strategy for units. Worked with units to create and curate relevant content. Distributed content through social media, email, and advertising to reach target audiences.Negotiated vendor contracts, tracked expenditures, and provided reporting and project status on marketing initiatives.

After one year was promoted to marketing manager. Oversaw and provided strategic direction for all marketing projects, initiatives and activities of the Delphi Center. Created and presented the department's first-ever strategic marketing plans (three in total) based on historical data and best marketing practices. Implemented reporting and tracking process that allowed the units to tie marketing spend to revenue and ROI. Created a marketing foundation and brands for offerings of each unit. Collaborated with unit directors to clarify product offerings, identify target audiences, and come up with new communication strategies. Maintained marketing budgets for six units. Analyzed costs and ROI of all marketing initiatives and recommended ways for programs to cut costs and increase performance as well as ROI.Took on a leadership role in implementation and development of each unit's operational and sales processes and procedures. Worked with the units' to look at their sales processes and align them with marketing goals and initiatives. Created and implemented the department's first digital marketing campaigns, including pay-per-click advertising. Responsible for working with marketing and unit teams to create all-new content for new website re-launch. Included managing timelines, writing copy, interviewing clients, and providing direction for photo shoots. Supervised one full-time and one temporary employee. Provided assignments, feedback and direction. Proposed and managed all unit marketing budgets and vendor contracts. In addition, assumed all responsibilities of the coordinator position.

Developed and implemented marketing plans for six units within the department. Created content and executed directed mail and email campaigns. Provided copywriting, editing, and graphic design direction for email, print, direct mail, and web promotions.

Developed, produced, and maintained marketing materials including sell sheets, articles, white papers, customer communications, and product/service instructional videos. Oversaw company's direct mail program and website as well as advertising design, placement and production. Partnered with the sales team and other subject matter experts to create content and facilitate responses to Requests for Proposals (RFPs), presentations, and proposals. Analyzed, tracked, and provided reporting on lead generation efforts. Acted as the marketing SharePoint administrator. Managed four to six vendors at any given time. Created, edited, and produced the company's first marketing video.

Created a social media strategy for the company's two business units. Provided communications counsel, support, and project management to all internal stakeholders, ensuring consistency in messaging and adhering to brand standards while delivering messages to over 2,000 employees. Identified opportunities and submitted proposals to obtain speaking engagements and award nominations for company exectuives and employees. Pitched stories, fielded calls, and provided interviews to the local media. Acted as the Salesforce.com administrator. Managed and developed content and design for the company's press kit materials, collateral, presentations, case studies, etc. Worked closely with the Business Development team to respond to and compile Requests for Proposals (RFPs).

Organized, budgeted, promoted, and implemented monthly wine tastings to benefit local charities. Actively participated in augmenting the restaurant's regular customer base. Took care of guests' concerns and ensured that their dining experiences were outstanding. Trained new employees.

Engaged in business process consulting as well as system design and implementation of Salesforce.com. Managed up to six support contacts and implementation projects at one time. Budgeted, managed, and tracked project/support timeline, resources, deadlines, and hours. Assisted with data migration and trained customers as well as new employees.

Managed Re-Enactor schedule and made sure projects were implemented in a timely fashion. Complied reports analyzing the museum's marketing initiatives, events, and visitors. Coordinated museum's trade show participation and updated the website. Also put together the quarterly, members-only, print newsletter.

Generated press releases, media advisories, and calendar listings. Maintained correspondence and updated clients with recent media attention. Researched and implemented projects/events for clients.