Kristina Kern Email & Phone Number

Greater Minneapolis-St. Paul Area

Minneapolis, Minnesota, United States

- Built marketing team and developed strategies to execute overall marketing plan and implement omni-channel campaigns. - Dove into market research and analytics to help drive decisions and forge a defining place in the market. - Successfully led the launch of several new products to market including new go-to-market strategies.- Managed overall marketing budget and allocations- Developed brand guidelines and oversaw brand management- Built structure for team to measure and improve major KPI's including CLV, brand awareness, market saturation, SEO/SEM and more.- Optimized/built strategies for new channels and oversaw execution for social media/social ads, influencer management, web, email/automation, analytics, ad partners, media partnerships, SEO/SEM, SMS, and more.

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

• Marketing strategy and creative direction of integrated campaigns, events, digital/traditional marketing and PR • Marketing leadership of vendor/attendee acquisition and brand loyalty with increased engagement of 200% YOY• Brand Development from the ground up including brand guidelines, website, social media, app development, digital campaigns including media buys, and overall marketing plan• Analysis of competitive environment, consumer trends and our own analytics to inform decisions on a continuously evolving marketing strategy to ensure success for the organization• Optimization of conversion funnels for our B2B and B2C demographics using google analytics, e-commerce reports, UTM codes, A/B split testing, pixels, tag manager etc. • Utilization of display media, SEO, paid search, programmatic ads, paid social, email marketing, mobile, and other digital mediums.

St. Louis Park, Mn

Responsible for company operations and procedures, marketing strategies, and client management. Oversees all marketing materials and implementation from concept to execution. Maintains website design and development. Directs team of interns in the management of online reputation and brand development through social media networks.

Contracted with local/small business to create a web page to general additional revenue and awareness.Increased revenue by 25%Widen customer base outside of local area through web based mediumCreated a customer survey to gauge each customer’s purchasing experience ensuring a higher repeat customer model Contracted to revamp and design a small business logo for an existing client to rebrand themselves.Created the new designCreated new brand logoCreated company letterheadCreated business card design

Participated and at times led the mentoring program for new hires that allowed new employees to increase their skill sets by partnering with a seasoned employee while encouraging the new employee to assume immediate responsibility.Was responsible for providing peer feedback and development when warranted.Was coached and trained in a personal sales program that resulted in increased employee sales by creating a need/desire to the customer while maintaining and often exceeding customer satisfaction.Participated and created a system that allowed La Casita to increase their profit margins by insuring proper amounts of were delivered while reducing waste.Optimized time management skills through enhanced multi-tasking in front and back of the house.

Kept live scores and organized time schedules of the players through the management of the tournament desk.Managed parent and player complaints and addressed on court situations.Enforced rules in compliance with USTA standards.

Cared for a child with autism and other mental disabilities.Used creativity to develop different approaches to child, increasing the success level of interaction.