Kristin Alm Email & Phone Number

Knoxville, Tennessee, United States

GSV is an entrepreneurial family office that invests its own capital in middle market software and tech-enabled services companies. With entrepreneurial roots and proven operational and investing experience, GSV works with select independent co-investing partners to build platforms of technology companies that revolutionize the industries they serve. The firm provides access to capital and operational support to midmarket technology firms all over the world.

Knoxville, Tennessee, United States

DISCOVERY CHANNEL | HGTV | FOOD NETWORK | TLC | ANIMAL PLANET | OWN-Supervised eight-member team responsible for industry news monitoring, corporate social media platforms and website, and fan relations, including all consumer queries and contacts for portfolio of 16 U.S. TV networks and their associated properties-Managed earned media campaigns for four national HGTV home giveaway programs annually, including local-market press open house events, publicity microsites, and targeted influencer outreach; cultivated relationships with journalists at national outlets such as People, House Beautiful, Apartment Therapy, Architectural Digest, etc.-Primary press contact and company spokesperson for the Knoxville market, responsible for publicity for such annual events as Shark Week, Say Yes to the Prom, and Impact Day, as well as corporate announcements-Created weekly global, cross-functional corporate update and calendar to keep senior executive team abreast of significant events, initiatives, launches, media appearances, and speaking engagements -Managed corporate awards process to elevate the profile of the company and its executives within the media industry-Member of integration team responsible for harmonizing employees, systems and processes of the Discovery/Scripps merger, including multiplatform communication strategy and execution

Knoxville, Tennessee, United States

HGTV | FOOD NETWORK | TRAVEL CHANNEL | DIY NETWORK | COOKING CHANNEL-Orchestrated strategic industry media relations to position the company as the global leader in lifestyle media -Built relationships with key industry and consumer journalists at top-tier national media outlets such as The Wall Street Journal, The New York Times, Bloomberg, Forbes, Adweek, Digiday, Variety, USA Today, and more-Directed press outreach for the company’s digital, sales, distribution, consumer products, and CSR divisions -Reported to CCO and oversaw staff that composed corporate information, messaging, and press pitches-Responsible for company presence on corporate social media platforms Facebook, Instagram, Twitter and LinkedIn, creating content to share company news and illustrate company culture-Oversaw company speakers bureau, executive biographies, and industry marketing initiatives-Utilized tools such as Cision, Critical Mention, news wire services, and a robust online newsroom to manage contacts, articulate news, and capture media hits and reportingManager (2008-13)-Administered the daily internal communications program across multiple platforms for the company’s growing workforce, spanning more than a dozen domestic and international cities -Worked with internal clients to create branding and messaging around key initiatives and programs-Developed communications plans for major employee events such as annual benefits enrollment, health and wellness programs, social and outreach activities and more-Successfully championed writing, compilation and editing of 20-page, quarterly employee newsletter-Managed New York-based public relations agencies on retainer and project basis-Generated consumer press coverage for a dozen different brand websites, including HGTV.com and FoodNetwork.com, doubling previous year’s media coverage in first six months on the job-Arranged print and broadcast media interviews on both regional and national scales

Knoxville, Tennessee, United States

-Served as primary spokesperson for 400-store retail chain in 18 states, both giving and arranging media interviews; reported to CMO and managed budget and staff that supported all public relations efforts-Promoted company through work with media in more than 100 markets; governed and executed groundbreaking PR campaign that secured TV, radio, and newspaper coverage of traveling CEO’s “listening tour”-Responsible for community relations programs that raised $2 million annually for select charities; instrumental in development of company’s first grant program; handled all contribution requests -Planned all company special events, from grand openings to corporate happenings and product launches-Wrote and disseminated internal communication to a workforce of more than 10,000 corporate office and field associates that included intranet management and the production of quarterly company newsletter-Oversaw company’s local community outreach efforts via editorial media, event sponsorship and participation, employee volunteerism, and philanthropic involvement-Organized in-store customer promotions from concept and planning to fulfillment and publicity-Implemented improved media coverage tracking system, as well as online newsroom-Paired with CFO to prepare financial earnings statements, annual reports, and analyst presentations

Master Of Science, Communications/Public Relations, Summa Cum Laude

Bachelor Of Arts, English/Communications, Summa Cum Laude

Activities and Societies: Student Government Association, school newspaper editor, student radio DJ, Alpha Chi, senior class VP, Lantern.