Kristina Loftus Email & Phone Number

Braintree, MA, US

Boston, Massachusetts, United States

Spearheaded strategic development and execution of digital activation plans, driving significant revenue for the sport footwear categories, representing half of US Ecom annual revenue. Directed cross-functional planning, integrating consumer insights, digital experience, and channel marketing for 2024 global marketing campaigns. Provide strategic guidance.

Boston, Massachusetts, United States

Directed comprehensive global marketing campaigns for a leading fitness brand to significantly elevate product visibility and revenue. Managed cross-functional teams and collaborated with internal and external stakeholders to ensure cohesive branding and messaging across direct-to-consumer channels. Coordinated with international markets, including US.

Boston

Developed and executed comprehensive US Retail Marketing strategies to enhance customer engagement and drive sales across all owned retail channels, ensuring alignment with overarching business goals. Orchestrated the consumer journey from initial impression to final purchase, optimizing store environment and visual merchandising to elevate the shopping.

Canton, MA

Directed US Retail Marketing team and managed the integration of Visual Merchandising field area leads into the team's scope of responsibilities

Westwood, MA

Developed, communicated, and executed the Americas retail marketing strategy across flagship locations in NYC and Boulder, CO, and over 200 outlet stores in the US, Canada, and Puerto Rico. Led the creation of consumer-facing assets, including store environments, windows, in-store signage, advertising, email campaigns, and promotional materials. Forecasted.

Canton, Massachusetts, United States

Promoted to the store pilot project team, responsible for rolling out the new Reebok FitHub store concept. Designed and executed marketing plans for the new store launches, briefed vision into media and creative agencies while gaining support from Reebok senior leadership. In collaboration with merchants, developed retail marketing calendar to maximize.

Canton, MA

Responsible for growth of key marketing programs to support Reebok's Concept and Factory Outlet stores. Managed marketing calendars and designed and executed activations aligned with campaigns. Developed all direct to consumer marketing communications including direct mail and email. Developed successful B2B marketing program and mobile acquisition program.

Canton, MA

Responsible for designing and overseeing various retail executions including those for NFL team stores, Destination Maternity, and Reebok concept stores. Planned gym layouts and designed sell-in visuals to assist Fitness & Training team secure new CrossFit gym locations in the UK, Germany, Spain and India. Designed series of building installations as part.

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