Kristina Loftus Email & Phone Number

Braintree, Ma, Us

Boston, Massachusetts, United States

Spearheaded strategic development and execution of digital activation plans, driving significant revenue for the sport footwear categories, representing half of US Ecom annual revenue. Directed cross-functional planning, integrating consumer insights, digital experience, and channel marketing for 2024 global marketing campaigns. Provide strategic guidance on priorities and disseminate key learnings to the category team. Drive performance marketing, user experience, consumer insights, and analytics initiatives. Influence product creation, category site assortment, brand communications content, and messaging, as well as U.S. activation across all owned, earned, and paid channels.

Boston, Massachusetts, United States

Directed comprehensive global marketing campaigns for a leading fitness brand to significantly elevate product visibility and revenue. Managed cross-functional teams and collaborated with internal and external stakeholders to ensure cohesive branding and messaging across direct-to-consumer channels. Coordinated with international markets, including US, LAM, Europe, and Asia-Pacific, to tailor content and optimize budget allocation for regional relevance and impact. Oversaw the execution of integrated marketing plans, delivering essential tools and strategies to local marketing teams. Supervised and mentored a team of Brand Managers, focusing on go-to-market strategies for key product lines.

Boston

Developed and executed comprehensive US Retail Marketing strategies to enhance customer engagement and drive sales across all owned retail channels, ensuring alignment with overarching business goals. Orchestrated the consumer journey from initial impression to final purchase, optimizing store environment and visual merchandising to elevate the shopping experience. Managed a substantial marketing budget, meticulously analyzing ROI to inform strategic adjustments and maximize financial performance. Cultivated a high-performing team of 11 professionals in Marketing and Visual Merchandising, fostering an environment of innovation and excellence.

Canton, Ma

Directed US Retail Marketing team and managed the integration of Visual Merchandising field area leads into the team's scope of responsibilities

Westwood, Ma

Developed, communicated, and executed the Americas retail marketing strategy across flagship locations in NYC and Boulder, CO, and over 200 outlet stores in the US, Canada, and Puerto Rico. Led the creation of consumer-facing assets, including store environments, windows, in-store signage, advertising, email campaigns, and promotional materials. Forecasted and managed the retail marketing budget, analyzed ROI, and made data-driven optimizations.

Canton, Massachusetts, United States

Promoted to the store pilot project team, responsible for rolling out the new Reebok FitHub store concept. Designed and executed marketing plans for the new store launches, briefed vision into media and creative agencies while gaining support from Reebok senior leadership. In collaboration with merchants, developed retail marketing calendar to maximize ROI, while keeping key retail KPI's such as traffic, conversion, and acquisition at the center of all initiatives. Responsible for grand openings and consumer launch events. Developed grass roots marketing toolkit to field team. Oversaw execution of all Fitness Ambassador activities, a field marketing team of five.

Canton, Ma

Responsible for growth of key marketing programs to support Reebok's Concept and Factory Outlet stores. Managed marketing calendars and designed and executed activations aligned with campaigns. Developed all direct to consumer marketing communications including direct mail and email. Developed successful B2B marketing program and mobile acquisition program and rolled out to 130 Outlet stores. Partnered with NHL on marketing the NHL Flagship Store located in New York City. Launched first US Reebok FitHub concept store, also in NYC. Managed one Associate Retail Marketing Manger.

Canton, Ma

Responsible for designing and overseeing various retail executions including those for NFL team stores, Destination Maternity, and Reebok concept stores. Planned gym layouts and designed sell-in visuals to assist Fitness & Training team secure new CrossFit gym locations in the UK, Germany, Spain and India. Designed series of building installations as part of the Reebok Fitness Culture task force, an internal team charged with motivating and challenging Reebok employees to incorporate more fitness into their day.

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