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Dynamic communications leader with extensive experience in developing and executing integrated public relations, internal communications, and analyst relations strategies. Proven track record of managing high-impact PR campaigns, driving brand messaging, and delivering measurable results across multiple channels. Expertise in media relations, thought leadership development, crisis communications, and corporate communications. Skilled in leading cross-functional teams and working closely with executives to shape and amplify company voices in the marketplace. KEY STRENGTHSStrategic Leadership & ExecutionMedia Relations & PR CampaignsInternal & External CommunicationsThought Leadership & Executive CommunicationsContent Development & DistributionEvent Strategy & ExecutionPartnerships & Analyst Relations OWNER | SAGE SOLUTIONS | 2016 to PresentMARKETING and COMMUNICATIONS CONSULTANTIndustries/clients include economic development, chambers, site selection, technology, non-profits, financial services, education, retail, interior design, restaurant, entertainment, rural broadband and more.Provide consulting services focused on marketing strategies, public relations, and communication Ability to build and inspire high performing cross functional teams.Skilled in driving performance and fostering robust partnerships to achieve maximum results in diverse market conditions through effective public relations.Consistent process improvement for operational efficiencies.Experienced in integrating technologies into brand and communication strategies, leveraging data to enhance effectiveness.Strategic development and implementation, building long-term client and vendor relationships.Evaluate and identify market segments, contribute to brand development, evaluate overall brand strategy, marketing and communications plan.WSECU VP of Branding and Marketing Communications 2005-2016$2.6B credit union with 22 locations throughout Washington State and over 500 FTE’s. Led all aspects of marketing communications including creative vision, strategy and execution. Drove profitability, development and identity.Managed creation and execution of strategic marketing plans that drove engagement and delivered brand identity in commercial and consumer segments through multi-channel platforms including digital and traditional.Spearheaded a successful multi-channel rebrand and website overhaul by collaborating with the Board of Directors, internal teams, and external stakeholders to ensure cohesive messaging and seamless execution.
Sage Solutions Group
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Strategic Marketing And CommunicationsSage Solutions Group Jun 2016 - PresentFt Worth, Texas, United StatesIndustries/clients include economic development, chambers, site selection, technology, non-profits, financial services, education, retail, interior design, restaurant, entertainment, rural broadband and more.* Provide consulting services focused on marketing strategies, public relations, and communication * Ability to build and inspire high performing cross functional teams.* Skilled in driving performance and fostering robust partnerships to achieve maximum results in diverse market conditions through effective public relations.* Consistent process improvement for operational efficiencies.* Experienced in integrating technologies into brand and communication strategies, leveraging data to enhance effectiveness.* Strategic development and implementation, building long-term client and vendor relationships.* Evaluate and identify market segments, contribute to brand development, evaluate overall brand strategy, marketing and communications plan.* Provide direction on brand standards and differentiation analysis.* Vet and monitor agencies for contract fulfillment, budget and timelines.* Led and organized events and speaking engagements.
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Vice President Of Marketing And CommunicationsWsecu (Washington State Employees Credit Union) 2005 - 2016Olympia, Washington, United States* Led all aspects of marketing communications including creative vision, strategy and execution. * Drove profitability, development and identity with an in-house agency of 12 staff as well as external agencies on demand.* Managed creation and execution of strategic marketing plans that drove engagement and delivered brand identity in commercial and consumer segments through multi-channel platforms including digital and traditional.* Spearheaded a successful multi-channel rebrand and website overhaul by collaborating with the Board of Directors, internal teams, and external stakeholders to ensure cohesive messaging and seamless execution.* Innovated public relations and media planning through advertising and social media, maximizing community involvement in planned events, workshops, and volunteer opportunities.
Kristina Walters Skills
Kristina Walters Education Details
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Marketing And Communications
Frequently Asked Questions about Kristina Walters
What company does Kristina Walters work for?
Kristina Walters works for Sage Solutions Group
What is Kristina Walters's role at the current company?
Kristina Walters's current role is Strategic Marketing and Communications.
What is Kristina Walters's email address?
Kristina Walters's email address is kw****@****ecu.org
What is Kristina Walters's direct phone number?
Kristina Walters's direct phone number is +136066*****
What schools did Kristina Walters attend?
Kristina Walters attended Seattle Pacific University.
What skills is Kristina Walters known for?
Kristina Walters has skills like Marketing Communications, Marketing, Social Media Marketing, Leadership, Marketing Strategy, Public Relations, Team Building, Coaching, Email Marketing, Business Development, Leadership Development, Project Management.
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Kristina Walters
Manager-Federal Government Strategic Accounts @ Wesco Distribution | Strategic Accounts, Capture ManagementSt Louis, Mo5gmail.com, pearson.com, anixter.com, gmail.com, wesco.com -
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