Kristina Lyden Email & Phone Number

Milwaukee, WI, US

Milwaukee, Wisconsin, United States

Develops and maintains business on all platforms - TV, digital, and multi-cast streaming. Generate new business revenue across all platforms. Manage and cultivate an active account list. Ensure all revenue goals are achieved. Create and deliver sales presentations to client/agency personnel. Collaborate with other departments in station to ensure client.

Greater Milwaukee Area

• Implemented communication programs, initiatives and campaigns to stakeholders aligned with corporate/client strategy
• Educated stakeholders and influenced target audiences through traditional communication channels and/or media channels
• Identified metrics to measure ROI engagement
• Led committees in developing communication initiatives for business goals with complex programs while maintaining standards
• Negotiated and closed contracts with multiple clients and corporate business partners over $100M+; manage P&L, coached, mentored, and guided teams of 25-250

Grafton, Wisconsin, United States

• Identified and implemented communication to stakeholders for increased audience engagement for campaigns and programs
• Secured $500K+ in corporate sponsorships with team; manufacturing, BMO, Aurora Healthcare and more vendor partners
• Strategized for JK60 event featuring Sheryl Crow, Goo Goo Dolls, Lennon Stella, local and national media celebrities
• Coordinated, planned swag bag gifts valued $400+ each; executed delivery for guests who were unable to attend, sourced auction items
• Collaborated for VIP Invitation Design and Content with Marketing

Greater Milwaukee

• Increased growth by 50% per location, 78% by product campaigns and 36% by team member service equating from successful performance management
• Interviewed, onboarded, trained, coached, led call center team and all locations in a fast-paced high growth environment. Responsible for HRIS & other system software for over 250 employees. Supported Inventory.
• Created marketing content and guided guests with new Neroli App

Greater Nashville Area, TN

• Managed Jason Aldean’s relationships with various business partners including BMG, Sony/ RED distribution, radio, publicists, booking agents, venues, fans, and corporations
• Secured with team multi-million dollar corporate sponsorships including: Gibson, Wrangler, Shure, Chevy, Susan G Komen and VIP seat activations
• Marketed artist to increase initial record sales $500k+, brand awareness, and media features including: Winner of ACM Awards - Male Vocalist of the Year; CMT Awards; CMA Awards & Stages; Viacom/CMT features for.
• Collaborated ideation music video treatment: Amarillo Sky & 'Why' video
• Led media training for national interviews, radio spots, advertising, meetings with programmers, record labels, agents and business managers.

Greater Nashville Area, TN

• Direct B2B iHeart media advertisement sales and event sponsors
• Consistently exceed sales goals and closed contracts
• Fostered relationships with iHeartMedia radio programmers executives

Cincinnati, Ohio, United States

• Top earning B2B and B2C sales consultant achieving $678k new business sales in one quarter
• Managed and advised large scale LTC, STD, LTD, and Life accounts with client solutions
• Led customer service initiatives and sales workflows

Wisconsin And Illinois

• Expanded Aveda and Logics Brand through marketing, educated sales team, resulting division sales by 42% B2B account revenue and B2C brand engagement
• Managed, Trained and Fostered best practices with sales team through PowerPoint presentations
• Marketed and trained B2B and B2C teams the Aveda Pure Privilege Rewards Program
• Awarded Sales Trips

Menomonee Falls, Wisconsin, United States

Videos sent to TNN and all national PBS Stations for distribution syndications, follow-up phone calls, talent relationsAleene’s Creative LivingSewing ConnectionCrafting in the 90s