Art Director & Graphic Designer with over a decade of experience and multiple awards under my belt.I'm passionate about creating visual communication that truly makes an impact and resonates with the audience. Besides the beautiful aesthetics, design must serve the purpose and deliver results.As creative and strategist, I'm dedicated to delivering intelligent, functional, and extraordinary perspectives, consistently produce results that exceed expectations.I believe that design should tell a story in a unique and memorable way. Even as technology advances rapidly, I aim to maintain a human touch and embrace imperfections, ensuring that my designs remain emotionally resonant and one-of-a-kind.I must say: I don't generate. I create.In addition to honing my digital graphics skills, I have a strong affinity for playful and smart illustration as well as timeless photography. My expertise spans a wide range of areas, including Art & Creative Direction, Graphic & Editorial Design, Logo Design & Brand Identity, and much more.Selected creatives of my work: www.kristinamarinov.comMy expertise mainly focus on:✅ Art & Creative Direction✅ Graphic & Editorial Design✅ Book Design✅ Logo Design & Brand Identity✅ Pitch Deck and Case Study Presentation Designs✅ Print Media and Packaging✅ Brand Guidelines✅ Brand Strategy✅ Illustration✅ Naming & Messaging✅ Collateral & Print✅ Photography
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Design Lead356Labs Presentation AgencyBulgaria -
FounderKm Design Studio & Creative Strategy Nov 2023 - PresentSpecializes in creating visual solutions for a variety of businesses, including luxury brands, real estate, lifestyle, and technology corporations.- Graphic & Web Design- Brand Identity & Guidelines- Art Direction & Strategy- Social Media Creative- Editorial Design & Print- Packaging & Merch Design- Presentation Design - eBook Design- Illustration & Calligraphy - Brand Naming & Messaging -
Senior Art Director & Design StrategistSmule, Inc. Sep 2020 - Oct 2023Sofia, Sofia City, BulgariaAs an Art Director & Brand Strategist, I had a key role in: - Growth marketing pillars: UA, ASO optimization, CRM, Monetization Strategy- Global and localized cross-functional 360 campaigns (in-app and outside of app)- Community marketing and partnerships- Business development and Product- Social media strategy and creatives- Major partnerships such as Disney, Universal, Meta, Snap, Adidas, Nebula- Partnering with global music stars including Ed Sheeran, Dua Lipa, Olivia Rodrigo, John Legend, Jason Derulo and many more. -
Graphic Design StrategistSmule, Inc. Apr 2020 - Sep 2020SofiaAs an Art Director & Brand Strategist, I had a key role in: - Growth marketing pillars: UA, ASO optimization, CRM, Monetization Strategy- Global and localized cross-functional 360 campaigns (in-app and outside of app)- Community marketing and partnerships- Business development and Product- Social media strategy and creatives- Major partnerships such as Disney, Universal, Meta, Snap, Adidas, Nebula- Partnering with global music stars including Ed Sheeran, Dua Lipa, Olivia Rodrigo, John Legend, Jason Derulo and many more. -
Design Team LeadSmule, Inc. Apr 2019 - Apr 2020Bulgaria- Create an inspiring team environment with an open communication culture- Set clear team goals- Delegate tasks and set deadlines- Oversee day-to-day operation- Motivate team members- Listen to team members’ feedback and resolve any issues or conflicts- Recognize high performance and reward accomplishments- Encourage creativity and risk-taking- Suggest and organize team building activities -
Art DirectorGarlic Sofia Apr 2015 - Oct 2017BulgariaClients:National LotteryFikosotaUnique EstatesAgliqueNeuroeconomic labsMadara Law -
Art DirectorDemner, Merlicek & Bergmann Sep 2013 - Apr 2015SofiaGeneral client:Mtel -
Graphic DesignerOgilvy & Mather Sofia Jan 2010 - Jan 2012Raiffeisen bank
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Graphic DesignerSphere Design Jan 2007 - Jan 2008
Kristina Marinova Education Details
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Graduated With Distinction -
National Academy Of Arts, Bulgaria, SofiaBook Design, Illustration
Frequently Asked Questions about Kristina Marinova
What company does Kristina Marinova work for?
Kristina Marinova works for 356labs Presentation Agency
What is Kristina Marinova's role at the current company?
Kristina Marinova's current role is Design Lead.
What schools did Kristina Marinova attend?
Kristina Marinova attended Central Saint Martins, University Of The Arts London, National Academy Of Arts, Bulgaria, Sofia.
Who are Kristina Marinova's colleagues?
Kristina Marinova's colleagues are Marinela Angelova, Dayana Ivanova, Bich Tran, Natalia A., Boris Hristov, Elitsa Goranova, Sa We.
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Kristina Marinova
Bulgaria -
Kristina Marinova
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Kristina Marinova
Sofia -
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