Developed strategy and outreach plans for the Northeast Region (Maine to Virginia). Creatively built relationships with universities and municipalities which turned into meaningful interest of Gotcha’s shared mobility service capabilities and product offerings. Managed incoming RFP's, permits and applications for the region, highlighting strengths and weakness to our proposal team. Partnered with local nonprofits and bicycle advocacy groups within the community. Traveled 30% of the time visiting partners, hosting events and demoing products in-market.

Today, Zipcar provides hundreds of thousands of people with a viable alternative to traditional car ownership, saving them money, time and headaches. Around the world—from coast to coast, across Canada, the UK, and college campuses in between—people are making the decision to live car free and enjoying the convenience and environmental benefits of having “wheels when you want them”.-Collaborates with home office and General Manager on overall marketing strategy and overall progress -Prepares and manages annual budget with General Manager in accordance with media plan to achieve marketing goals -Leads the local market team in reaching the member acquisition goals -Orchestrates sponsorships, partnerships, events, promotions and advertising to increase visibility of Zipcar in the community -Manages a Marketing Coordinator and Marketing Associate who oversees day-to-day activities, scheduling and execution of the Street Team. Actively recruits, hires and motivates Street Team staff and monitors results -Location specific growth planning and execution and identifies overall growth opportunities -Interfaces with local government agencies to integrate Zipcar with public transportation systems -Performs detailed planning, execution and reporting of marketing initiatives, maximizing ROI -Oversees and manages local social media @ZipcarPhilly focusing on consistently increasing followers and engagement with network

With a focus on the US Market I plan and execute the various marketing campaigns, events, corporate communication and branding efforts that are necessary to drive our business forward. With the ever changing market I am able to adapt our efforts in a timely manner to ensure the success of the project. Biggest success to date has been managing, planning and executing Universum Awards 2011 (www.universumawards.com).

I managed the marketing needs for 22 Storage Facilities in New Jersey, New York and Pennsylvania. Preparation of all the Marketing Plans each quarter along with managing their Media Plan. Along with the Media Plans I managed all 22 stores Budgets, Media Buying, Stores Signage, Creative Materials, Invoicing from Vendors, Grand Openings, Re-Grand Openings, Open Houses, Daily Traffic Logs, and Monthly Rental Reports.

Working directly with a monthly magazine that was distributed in 3 different regions in the area. Coordinating all of the sales driven marketing campaigns including planning, implementing and following up. Worked very closely with the sales team to ensure they received the materials that would drive the success of the company.