Kristina Hoffman Email & Phone Number

Oconomowoc, Wi, Us

Milwaukee, Wisconsin, United States

Currently directing and coaching an award-winning team! I am invested in guiding the strategic direction and implementation of marketing communications and champion the customer experience to increase the use of transit and promote its vital role in the community. I am also the Public Information Officer (PIO), chief spokesperson, and regularly conduct media interviews about MCTS. I handle crisis communications and on-camera media interview for breaking transit news.-Leads a 14-person team handling a variety of communications including strategic communications, public relations, media outreach, digital and social media, crisis communications and reputation management, customer communications, and internal communications.-Competent writer and editor of storytelling content; annual marketing communications plans, press releases, talking points, internal and external newsletters, annual reports, grants, speeches, award entries, and company website.-Advises Managing Director and Executive leadership about message positioning relative to reputation management when talking to the media.-Prepares subject matter experts for media interviews.-Plans and participates in press conferences.-Featured speaker on marketing and media topics at transportation industry conferences. -Directs external agency partners on creative strategy, branding and identity. Provide strategic direction to field customer research and put customer insights into actionable KPIs, create advertising campaigns to deliver ROI, and develop social media influencer programs.-Embraces a culture of diversity and has spearheaded campaign extensions that support racial equity.-Developed public relations campaigns that won First Place in the American Public Transportation Association's AdWheel Awards and Excellence Awards for the Public Relations Society of America's Paragon Awards competition.

Founded a PR and marketing agency that specialized in the delivery of custom marketing and communications solutions for national and regional clients that ranged from healthcare, food and fashion to manufacturing. Grew accounts and secured millions of consumer lifestyle media impressions each year.Expert Strategist: Recognized for subject matter expertise in media training, public relations, executing editorial meetings and events, consumer events, trade shows, crisis communications, and reputation management. Influencer Marketing: Launched Swiss Colony’s first social influencer campaign and company blog. Integrated diverse channels including digital newsletters and online advertising.Contract Negotiation: Negotiated exclusive Vibe clients and contracted with a variety of advertising/PR agencies to handle their public relations and media relations needs.Media Placement: Achieved the most PR placements to date for a franchise store opening for The Barre Code fitness center. Launched the first national PR campaign for fashion e-tailers Monroe and Main, and Midnight Velvet. Increased media impressions for four consecutive years on behalf of the American Academy of Cosmetic Dentistry and its subject matter experts, SMEs.

Greater Milwaukee Area

Directed the creation of brand messaging that aligned mission, vision, values and positioning for a variety of clients. Conducted workshops to guide the creative development of advertising, landing pages, websites, brand identity, social video/animation, brochures, and graphics. New Business Development: Recruited to grow existing accounts and close gap in PR/writing capabilities. Developed and presented new business proposals that secured new business accounts.Brand Strategy: Managed end-to-end process for re-brand effort. Led tactical client workshops, directed creative, authored headlines and copy and launched the new identity via website for a regional Pepsi distributor. Brand Positioning: Developed new look and feel across advertising, online resources, signage and collateral material. Advanced new brand positioning for a national nutritional supplements company that served as the basis for all new written materials.

New Berlin, Wisconsin

Directed a high-performing, 20-person account team based in Milwaukee and Philadelphia to produce national experiential tours and events. Managed the development of integrated advertising campaigns, social media, online videos, advertising, collateral, partner promotions, and digital assets for agency’s second-largest experiential account, Comcast/NBC Universal.Team Leader: Recruited to lead the Consumer Lifestyle Experiential Comcast/Xfinity account: University Acquisition, E-sports, B2B Sales, and Experiential Projects. Coordinated award-winning mobile experience tour. Product Launch: Guided the launch of the 1st Xfinity airport lounge that successfully increased monthly customer interactions and greenlit the development of more lounges nationwide. Experiential Marketing: Developed, delivered and managed tour that maximized area growth trajectory with the Xfinity X1 mobile tour that featured state-of-the-art tech experiences including virtual reality, games, demonstrations and video. Secured approval for second year of the tour.Event Management: Directed B2B hospitality events and trade shows for Comcast Business Enterprise and negotiated contract with spokesperson and celebrity chef Robert Irvine to promote the brand at trade shows and sales events.

Transformed PR department from B2B into B2C within one year and delivered sustainable public relations campaign ROI. Directed 10-member public relations team and managed agency’s two largest accounts which both exceeded campaign measurement goals. Increased Share of Voice: Developed national public relations campaign strategy; served as executive editor and writer for PR campaign materials that secured consumer lifestyle features in national broadcast outlets, blogs, consumer and trade media. Grew the national celebrity Chef Ambassador spokesperson campaign for Wisconsin Cheese and increased share of voice. Capability Building and Storytelling: Spearheaded agency’s social media strategy including Facebook, Twitter, and the agency's new business blog. Upskilled 10-member team and improved consumer PR strategies and execution of viable tactics.Revenue Generation and Marketing ROI: Negotiated national partnership between The National Honey Board and Dreamworks' "the Bee Movie" that increased honey sales by during the promotional period. Secured the consumer PR account for the Wisconsin Milk Marketing Board and delivered year-over-year media placement increases for "Wisconsin Cheese."Crisis Communications: Handled national crisis campaign for The National Honey Board and developed crisis manual for The Coin Laundry Association.

Leader of multiple integrated account teams and promoted four times within 10 years, due to high performance in landing new business and public relations account development. ACCOUNT MANAGEMENT: Cultivated million-dollar partnership between Butler GUM and the March of Dimes. Directed Harley-Davidson MotorClothes fashion shows at dealer meetings and secured national TV coverage on E!PRODUCT PLACEMENT: Responsible for TV and Film product placement program for OshKosh B’Gosh children’s wear and conducted spokesperson media training for female Indy racecar drivers and secured key market media coverage.BRAND PARTNERSHIPS: Grew brand affinity for Gitano Jeans, executed “Sing with Shania” events at Kmart coupled with the Second Harvest charity for Fruit of the Loom / Gitano Jeans.AFFINITY CAMPAIGNS: Accelerated brand awareness and managed women-focused brand affinity pubic relations campaign for Firestone's "Car Care Clinics" and coordinated Harley-Davidson Motor Clothes fashion shows at dealer meetings. Managed Hispanic PR campaign and special events for OshKosh B’Gosh.

Developed product catalog and secured publicity for novelty tie and licensed apparel manufacturer. Managed agency relationship.