Kristina Rosso Email & Phone Number

Flower Mound, Texas, United States

Atlanta, Georgia, United States & Remote

• Led cross-functional collaboration among engineering, product development, customer success, and sales teams to achieve a 30% increase in the loan application pipeline - resulting in 700+ new borrowers, 49,000+ new investors, and company growth by 8.3% year-over-year.• Utilized HubSpot for email marketing automation campaigns, optimizing performance metrics like open rates, click-through rates, and conversion rates. Employed A/B testing and iterative improvements to bolster email health, yielding a notable 40% increase in open rates and CTR.• Launched customer lifecycle email workflows and app push notifications to nurture leads, engage customers, and attract new investors, leading to record-breaking months with consistent 10% growth in new investors and achieving over $126 million invested onto the platform in 2022.• Facilitated the implementation of an end-to-end go-to-market campaign for the launch of a new app product, resulting in the acquisition of 17,000 new accounts and securing $7 million in sales.• Led end-to-end coordination of 10+ industry trade shows and events, overseeing booth design, logistics, and promotional activities to boost brand visibility and generate leads. Collaborated with internal teams and external vendors to ensure flawless execution, enhancing brand exposure and engagement outcomes.• Designed and managed referral programs to drive organic growth through customer referrals, concurrently analyzing program performance metrics to optimize scalability and effectiveness.• Led monthly webinars averaging over 150 RSVPs for investors, shareholders, brokers, and borrowers.

Grapevine, Texas, United States

Regional Marketing Coordinator covering HistoryMaker Homes Houston, Rendition Homes in DFW, and ONM Living in DFW and Houston. • Spearheaded strategic initiative that significantly contributed to the region’s success, resulting in a 62% year-over-year sales increase in 2021 through the generation of high-quality leads and increased traffic for each community.• Supervised the creation of marketing collateral, such as brochures, presentations, and sales materials, align them with sales strategies and brand messaging objectives.• Orchestrated seamless regional and local events by overseeing logistics, such as vendor selection, budgeting, and post-event analytics, ensuring flawless execution and enhancing brand visibility.• Led the successful launch of the first build-to-rent community with OMN Living, with a well-crafted to-to-market strategy, achieving full lease-up within just four months of opening, showcasing strong market penetration skills.• Established and maintained comprehensive marketing strategy dashboards and spreadsheets to monitor campaign progress and key performance indicators (KPIs), leveraging data insights to propose innovative ideas and refine strategies for continuous improvement.

Dallas/Fort Worth Area

Business development and sales director over the Dallas Region of our San Antonio based company. • Launched the expansion of the company into the Dallas region. • Attended networking events in order to build business relationships to drive referrals. • Worked directly with affiliates in the real estate, mortgage, finance and insurance industries. • Sold credit restoration and counseling services to potential clients, by explaining and presenting the restoration process to them and walking them through sign-up. • Hosted educational seminars to explain and inform others on credit scores, the credit process and provide information about the company. • Maintained and nurtured client relationships through continual communication and status updates. • Established a social media presence through Facebook and Instagram by utilizingvarious networking groups and attracting followers - converted over 50% of leadsthrough social marketing.

The Woodlands, Texas

Residential Real Estate Marketing Manager over the Houston-area master planned communities of The Woodlands (28,000+ acres) and The Woodlands Hills (2,000 acres) with a strong focus on homebuilder and Realtor relations and event planning. • Established and maintained relationships with builder sales agents, marketing teams and executives to ensure a strong connection between builder and developer in order to help increase overall lot sales in the communities.• Was the main point-of-contact and manager for all builder teams in both The Woodlands and The Woodlands Hills – a total of over 25 homebuilders.• Collaborated with local Realtor offices to establish strong relationships by hosting model home tours, team meetings, giving presentations, and sponsoring events in order to increase home sales. Increased the Top Producers Club membership level over 15% YOY. • Ran the community signage programs for The Woodlands & The Woodlands Hills. • Spearheaded the "Wellness Wednesday" healthy living program with Willis ISD as one of the community outreach initiatives for an audience of 1,200+ students and teachers.• Planned, organized and hosted various small and large-scale events for the communities. Increased event attendance by over 150%. • Managed and forecasted a marketing budget of over $1M in an effort to stay on track and under budget for events, Realtor relations programs and campaigns.

Houston, Texas

• Provided comprehensive training and support to 75 homebuilder sales agents, focusing on marketing strategies and other key tactics to enhance sales performance and drive business growth.• Coordinated the setup of all new model homes and sales centers - including: scheduling installs of all interior and exterior model home signage; furniture set-ups; ordering audio and visual equipment, computers, and phones.• Managed and posted content to various social media channels on a division level (including Facebook, Twitter, Google+, Pinterest, and YouTube).• Managed and maintained log of success rate month-to-month across all social media channels.• Designed and created promotional flyers, event flyers, signs, cards, and other various collateral using Photoshop, InDesign and Illustrator.• Assisted in the planning, production, and execution of community-wide events and model home grand openings for up to 500+ guests, as well as company-wide employee events.• Handled feature sheet and floor plan brochure updates and changes submitted from purchasing.• Managed content on developer websites.• Coordinated e-Blasts and work with Marketing Manager and e-marketing specialists to track success of programs.• Coordinated with District Marketing Manager and Social Media Manager to utilize ads on Facebook and other social media channels to target specific demographics and to promote contests and/or National/Division Sales Events.• Utilized various web applications to create Division-wide sweepstakes for social media.• Coordinated new model home equipment and signage installs.• Handled all offsite sign orders for every Lennar and Village Builders community within Houston.• Worked closely with sign companies on design, production, and placement on all Lennar and Village Builders offsite directional signs to maintain brand awareness within the city and surrounding areas.

Houston, Texas

• Interacted with clients and identified their goals and objectives. • Conducted online and market research appropriate to clients’ needs.• Created designs using various mediums and technologies - including Adobe Creative Suite.• Composed and edited copy for several advertising formats, including web sites, flyers and brochures.• Managed and maintained social media websites.• Assisted President with campaigns for several high-end luxury multifamily complexes within the Inner Loop of Houston. • Researched and composed daily blog posts for clients and posted to various social media platforms.

Fort Worth, Texas

• Assisted attorney with various civil litigation, corporate law, bankruptcy, probate, real estate and personal injury cases.• Efficiently drafted, reviewed, and edited correspondence, discovery, pleadings, affidavits, contracts, agreements, wills and other legal documents.• Reviewed and approved legal documents for filing or recording.• Performed legal research using online and offline resources.• Reviewed attorney documents and provided re-writing and editing to ensure error-free legal work.• Initiated and maintained contact with clients, opposing counsel and courts.• Efficiently managed all administrative office duties for sole attorney’s office.• Ensured all legal documents were processed and handled in a timely and efficient manner in order to comply with appropriate court regulations and deadlines.• Create and maintain corporate minute books.• Assisted with company marketing and advertising solutions.

Arlington, Texas

• Answered, screened, and directed all incoming calls on 6-line phone system.• Provided company information to callers.• Greeted applicants and clients and directed them to consultants.• Pre-screened all new applicants.• Assisted staff with inter-departmental support.• Entered all new applicant and employee information into Quest3 system. • Scheduled appointments with clients and applicants.

Kissimmee, Fl

• Supervised all in-store returns and exchanges. • Created and maintained damage reports for all defective merchandise.• Trained new employees.• Handled and resolved customer complaints in person and via telephone.• Communicated and coordinated with internal departments.• Helped management develop and implement in-store marketing plans and projects.

Bachelor Of Business Administration (Bba), Marketing And Management

Business Pre-Major, Marketing

Education record

Completing online course: Computer Science for Business Professionals