Kristina (Kc) Simmons Email & Phone Number

Huntington Beach, California, Us

Huntington Beach, California, Us

Oversee digital marketing strategy for Quiksilver Global as well as lead digital marketing strategy and execution for Quiksilver Americas region.Highlights:Global digital lead - owning digital strategy globally and being main POC for all regions including EMEA & ANZBrand partner for agency to oversee ecommerce needs for direct site, email and paid mediaDigital lead for all Americas collaborations including (Pacifico, NERF, Peanuts, and Stranger Things)First brand partner to implement new email design system resulting in an HTML templated approach to emails and saw amazing improvement in open rates, click thru rates and revenueLead most successful awareness campaign to date that generated the most viewed video of all time on Quiksilver's YouTube Channel

Huntington Beach, California, Us

Oversee digital marketing efforts across ecommerce, endemic and wholesale partnerships for Quiksilver Americas region.Highlights:Brand partner for Digital Factory to oversee ecommerce needs for direct site, email and paid mediaLead regional campaign briefing & project managementManage endemic buys, asset creation & reporting (Surfline, Inertia, Slush, NewSchoolers, Monster Children)Lead digital marketing needs for ecommerce sales partners (West Marine, PACSUN, Tilly's, Amazon)Aid with digital partnerships (POW, Surfrider, WSL)

Vista, Ca, Us

Owned direct channel managing the website and all marketing pushing to mynuface.com. Oversaw all vendors and agencies to manage paid search, paid social, affiliate, SEO, email and web enhancements as well as development of content calendar for all campaigns and promotions.2020 Highlights:Grew Direct Channel Revenue +105% YOYLaunched new subscription partner - RechargeLead Major Site Updates - Homepage, Navigation, Education and PDP RedesignLed ADA, CCPA & LDU website complianceLaunched new campaigns on YouTube and TikTokLed VHC (Virtual House Calls) as a digital solution to in-person treatments - project lead to over 550 appointments and saw a 28% booking rate2019 Highlights:Grew Direct Channel Revenue +60% YOYSelected for Energy CouncilLaunched alternative payment methods - Apple Pay & Afterpay

Carlsbad, Ca, Us

In this role, I created and developed all DTC calendar campaigns and assets that were eCommerce driven working side by side with my internal creative team and designers. In addition I was in charge of ensuring all campaigns are properly executed on all digital marketing channels (Paid Search, Remarketing, Affiliate & Email) and owning the relationships with all our agency and vendor partners.I also ran our summer internship program for two years (2016-2017) and well as headed our "people" initiative by managing our relationship with Urban Surf For Kids and helping produce the film First Beach. Accomplishments:-Oversaw digital channels encompassing 60% of reef.com's total revenue-Managed 7 figure digital budget-Gained "strong" performance ratings every year while in position-Member of REEF Culture Committee & Party Planning Committee-Liaison for Urban Surf 4 Kids (outreach program)(PAID)2015-2016 Grew paid media channel +64% YOY2016-2017 Grew paid media channel +30% YOY(EMAIL)2015-2016 Grew email channel +37% YOY2016-2017 Grew email channel +34% YOY(AFFILIATE)2015-2016 Grew affiliate channel +113% YOY2016-2017 Grew affiliate channel +59% YOY

Encinitas, Ca, Us

This role worked to improve the online presence for EnVie Fitness overall as a corporate brand, a local studio and as a franchise. I worked to improve these areas within the digital space : SEO (search engine optimization), SM (social media), Paid Media and ORM (online reputation management). Each of these channels worked together to help with branding presence, generating member leads and franchise development.

San Diego, California, Us

This role assisted the Digital Marketing Manager with brainstorming, planning and executing all ongoing digital marketing initiatives for GreatCall which included:-Affiliate (CJ)-SEO-Social Media-SEM (Display and PPC)-Mobile AdvertisingIn addition, I also assisted the marketing communications team with running promotional campaigns via digital channels and owning the relationships with our digital agencies and vendors.

San Diego, Ca, Us

My work included a combination of all interactive media strategies including SEO, ORM, PPC, and Social Media. I also worked with many of the following platforms:-Google Analytics-Asana-CMS work on Ektron, Sitecore and Wordpress-PPC Campaigns on Google AdWords and MSN AdCenter-Social Sites such as Linkedin, Twitter and Facebook -SEO MOZ Pro Dashboard and Tools-Local Directories such as Google Places, Bing, Yelp, etc.In addition to my normal work duties, I also assisted in running our interactive media intern program.

Mississauga, Ca

Managed and maintained multiple clients’ paid media accounts (Google/Yahoo/Bing). Incorporated SEO strategies to increase clients’ organic rankings and increased clients’ coverage through social media and blog content.

Assisted Interactive Department with the creation and management of paid media (Google, Yahoo, MSN/Bing) as well as social media paid and organic management.

Irvine, Ca, Us

Assisted account executives with various research and development for campaigns related to medical field.

Int. Studies, Regional Focus: Europe And Functional Focus: Global Issues And Institutions

Art History And Theatre