Kristina Smith

Kristina Smith Email and Phone Number

Project Manager @ GLOCK, Inc.
Atlanta, GA, US
Kristina Smith's Location
Atlanta, Georgia, United States, United States
Kristina Smith's Contact Details

Kristina Smith work email

Kristina Smith personal email

About Kristina Smith

I’m an organized martech professional with 20+ years of proven experience leading large, strategically driven, digital and multi-channel sales and marketing programs for Fortune 100 and 500 companies.As a digital product manager and marketer, I excel at gathering business requirements, synthesizing insights, developing creative solutions, getting buy-in from key stakeholders across highly matrixed organizations to get the finest work out of my team and the best business results. I'm currently looking to take on a leadership role on the marketing team of a medium-to-large-sized company or agency. I'm passionate about using my digital marketing skill set in the planning and execution of meaningful initiatives that leverage technology to enhance the engagement between brands and customers. Expertise: Strategic Business Analysis, Innovation Program Development, Budget/Financial Management, CRM Strategy/Management, Full Project Life Cycle, CMS Implementation, Business Development, Analytics/Optimizations, Web/Mobile App Development, Testing/Deployment, Digital Channel Strategy, Requirements Definition, Risk Management, SEO, Analytics/Optimizations, Customer Journey/Personas, Process Development, Resource Management, Stakeholder Interviews, Usability TestingIndustry Experience: CPG, B2C and B2B services, Education, Hospitality, Telecomm, Sports Marketing, Entertainment, Retail, Apparel, Manufacturing, Energy and utilities, Government, Travel and tourism.

Kristina Smith's Current Company Details
GLOCK, Inc.

Glock, Inc.

View
Project Manager
Atlanta, GA, US
Website:
glock.com
Employees:
157
Kristina Smith Work Experience Details
  • Glock, Inc.
    Project Manager
    Glock, Inc.
    Atlanta, Ga, Us
  • Glock, Inc.
    Project Manager
    Glock, Inc. May 2019 - Present
    Atlanta, Georgia, United States
  • Strategyscope
    Marketing Technology Consultant
    Strategyscope Aug 2017 - May 2019
    Greater Atlanta Area
    Develop and manage strategically driven, digital projects for my clientsEstablish and grow lasting client and other stakeholder partnershipsIdentify business requirements, synthesize insights, develop and execute creative solutions to deliver against my client’s goals
  • Liquidhub
    Account Director
    Liquidhub Sep 2017 - Feb 2018
    Greater Atlanta Area
    Drove $5 million+ in billings across all my accountsIncreased account growth by 34% YOY through identification and development of new opportunitiesEstablished a new account and managed all aspects of a website re-design and Sitecore CMS re-platforming Led business development activities including case study development and RFP responses
  • Liquidhub
    Senior Associate
    Liquidhub Jul 2015 - Aug 2017
    Greater Atlanta Area
    Orchestrated and optimized strategic, best in category, digital initiatives that helped my clients exceed their marketing and business goals Inspired internal, onshore and offshore teams to deliver exceptional work across Strategy, UX, Creative, Program Management and Technical disciplinesDeveloped client’s innovation strategy resulting in new products, services, consumer experiences and technology platforms that improved customer acquisition and retention Provided leadership and facilitated growth opportunities for team members
  • Liquidhub
    Senior Account Supervisor
    Liquidhub Jan 2014 - Jun 2015
    Greater Atlanta Area
    Liaised with functional leads to ensure connectivity between planning parameters and strategic initiativesManaged and reported recognition of monthly revenue against projections Analyzed data and leveraged best practices to drive effective client recommendations Sustained a high level of industry, digital strategy and marketing knowledge
  • Vml
    Account Supervisor
    Vml Sep 2011 - Nov 2013
    Atlanta, Ga
    Collaborated with CPG client, inter-agency, internal, onshore and offshore teams to execute best in category, multi-channel, multi-lingual, integrated marketing campaigns that exceeded business goals Managed the Kleenex® brand for Kimberly-Clark resulting in Webby awarded work that resulted in an 11% increase in purchase intent and 289% increase in social engagement Executed projects against strategic briefs, statements of work, budgets and timelines to reduce risk and ensure implementation of marketing plans on time and within/under budget Coordinated long range and annual marketing planning in collaboration with client stakeholders
  • Armchair Media
    Account And Project Manager
    Armchair Media Feb 2010 - Sep 2011
    Greater Atlanta Area
    Worked in concert with client and internal teams to develop and execute best in category, digital campaigns that met or exceeded business goals Developed digital campaign for Cartoon Network for the launch of the Emmy and Peabody Award winning show Adventure Time resulting in YOY, triple digit percentage increase in viewership for that time slotLed proposal efforts to determine LOE and deliver against project estimates Managed resource utilization and project profitability
  • Moxie
    Senior Account Executive (Contractor)
    Moxie Oct 2009 - Feb 2010
    Greater Atlanta Area
    Provided day-to-day project and account management for Verizon client including strategic planning, competitive analysis, concept designs, technology development, testing, deployment and reporting Implemented an email campaign promoting Verizon’s Facebook integration which increased fan subscription by 150% in one month Executed digital acquisition campaigns promoting Verizon products to drive traffic to e-commerce sites Developed creative briefs, status reports, timelines, POVs, estimates, change orders and POs
  • Mcrae Communications
    Senior Account Executive
    Mcrae Communications Aug 2005 - Mar 2009
    Greater Atlanta Area
    Supervised the Georgia Department of Economic Development account, leveraging solution-based thinking to cultivate client relationships Stewarded my client’s brand, positioning, architecture, guidelines to develop and execute compelling campaigns in international, national and local media marketsDeveloped Pactiv product campaign resulting in 65% increase in sales YOY Executed traditional and digital marketing campaign to drive traffic to the SummerGrove Tour of Homes resulted in 1,000 prospective buyers touring the community over two weekends, an increase of 40% over the previous year
  • Adsam Marketing, Llc
    Project Manager/Research Analyst
    Adsam Marketing, Llc May 2004 - May 2005
    Gainesville, Florida Area
    Analyzed emotional response data and wrote consumer research reports for Fortune 100 and 500 companies Supervised the complete, daily management of client accountsDeveloped proposals, estimates, facilitated completion of data processing, analysis, reporting and evaluationStrategically planned and implemented new business development activities
  • Bohan Advertising
    Jr. Account Executive
    Bohan Advertising Jan 2001 - Jan 2002
    Greater Nashville Area, Tn
    Directed all aspects of up to six client accounts Managed clients’ brands in both local and national media marketsResponsible for spa re-branding at the Hilton San Destin Beach Golf Resort and Spa, including production of experiential videos for spa web siteRe-branded Caribe Royale from an Orlando family resort to convention center
  • Frank Best International
    Account Coordinator/Media Planner
    Frank Best International Aug 2000 - Jul 2001
    Greater Nashville Area, Tn
    Managed all aspects of up to ten client accountsMaintained relationships between the client and agency and the agency and local/national vendorsIdentified measurable cost reduction for Ryan’s Steakhouse reconciling media billing with national broadcast vendors after acquiring the account from incumbent agency Conducted media research, planning, budgeting, buying and placement in the local/national media markets
  • Empire Communications
    Traffic Manager
    Empire Communications Jan 2000 - Jul 2000
    Jacksonville, Florida Area
    Responsible for the organization, management, and completion of all jobs as they move through the agencyPrepared and maintained estimates and specification sheetsInitiated and built working relationships between the agency, printers, vendors, and media

Kristina Smith Skills

Digital Marketing Strategic Planning Advertising Seo Integrated Marketing Direct Marketing Interactive Marketing Interactive Advertising Creative Strategy E Commerce Strategy Brand Management Competitive Analysis Account Management Analytics User Experience Search Engine Optimization

Kristina Smith Education Details

Frequently Asked Questions about Kristina Smith

What company does Kristina Smith work for?

Kristina Smith works for Glock, Inc.

What is Kristina Smith's role at the current company?

Kristina Smith's current role is Project Manager.

What is Kristina Smith's email address?

Kristina Smith's email address is kr****@****ock.com

What is Kristina Smith's direct phone number?

Kristina Smith's direct phone number is +142334*****

What schools did Kristina Smith attend?

Kristina Smith attended Vanderbilt University, University Of Florida College Of Journalism And Communications.

What are some of Kristina Smith's interests?

Kristina Smith has interest in Creative Writing, Digital Photography, Music.

What skills is Kristina Smith known for?

Kristina Smith has skills like Digital Marketing, Strategic Planning, Advertising, Seo, Integrated Marketing, Direct Marketing, Interactive Marketing, Interactive Advertising, Creative Strategy, E Commerce, Strategy, Brand Management.

Who are Kristina Smith's colleagues?

Kristina Smith's colleagues are Charles Sumner, Rose Sims, Durand Farley, Kristin Parker, Stephen Urabe, Kip Canfield, Anitra Taylor.

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