Kristina Smith work email
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I’m an organized martech professional with 20+ years of proven experience leading large, strategically driven, digital and multi-channel sales and marketing programs for Fortune 100 and 500 companies.As a digital product manager and marketer, I excel at gathering business requirements, synthesizing insights, developing creative solutions, getting buy-in from key stakeholders across highly matrixed organizations to get the finest work out of my team and the best business results. I'm currently looking to take on a leadership role on the marketing team of a medium-to-large-sized company or agency. I'm passionate about using my digital marketing skill set in the planning and execution of meaningful initiatives that leverage technology to enhance the engagement between brands and customers. Expertise: Strategic Business Analysis, Innovation Program Development, Budget/Financial Management, CRM Strategy/Management, Full Project Life Cycle, CMS Implementation, Business Development, Analytics/Optimizations, Web/Mobile App Development, Testing/Deployment, Digital Channel Strategy, Requirements Definition, Risk Management, SEO, Analytics/Optimizations, Customer Journey/Personas, Process Development, Resource Management, Stakeholder Interviews, Usability TestingIndustry Experience: CPG, B2C and B2B services, Education, Hospitality, Telecomm, Sports Marketing, Entertainment, Retail, Apparel, Manufacturing, Energy and utilities, Government, Travel and tourism.
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Project ManagerGlock, Inc.Atlanta, Ga, Us -
Project ManagerGlock, Inc. May 2019 - PresentAtlanta, Georgia, United States -
Marketing Technology ConsultantStrategyscope Aug 2017 - May 2019Greater Atlanta AreaDevelop and manage strategically driven, digital projects for my clientsEstablish and grow lasting client and other stakeholder partnershipsIdentify business requirements, synthesize insights, develop and execute creative solutions to deliver against my client’s goals -
Account DirectorLiquidhub Sep 2017 - Feb 2018Greater Atlanta AreaDrove $5 million+ in billings across all my accountsIncreased account growth by 34% YOY through identification and development of new opportunitiesEstablished a new account and managed all aspects of a website re-design and Sitecore CMS re-platforming Led business development activities including case study development and RFP responses -
Senior AssociateLiquidhub Jul 2015 - Aug 2017Greater Atlanta AreaOrchestrated and optimized strategic, best in category, digital initiatives that helped my clients exceed their marketing and business goals Inspired internal, onshore and offshore teams to deliver exceptional work across Strategy, UX, Creative, Program Management and Technical disciplinesDeveloped client’s innovation strategy resulting in new products, services, consumer experiences and technology platforms that improved customer acquisition and retention Provided leadership and facilitated growth opportunities for team members -
Senior Account SupervisorLiquidhub Jan 2014 - Jun 2015Greater Atlanta AreaLiaised with functional leads to ensure connectivity between planning parameters and strategic initiativesManaged and reported recognition of monthly revenue against projections Analyzed data and leveraged best practices to drive effective client recommendations Sustained a high level of industry, digital strategy and marketing knowledge -
Account SupervisorVml Sep 2011 - Nov 2013Atlanta, GaCollaborated with CPG client, inter-agency, internal, onshore and offshore teams to execute best in category, multi-channel, multi-lingual, integrated marketing campaigns that exceeded business goals Managed the Kleenex® brand for Kimberly-Clark resulting in Webby awarded work that resulted in an 11% increase in purchase intent and 289% increase in social engagement Executed projects against strategic briefs, statements of work, budgets and timelines to reduce risk and ensure implementation of marketing plans on time and within/under budget Coordinated long range and annual marketing planning in collaboration with client stakeholders -
Account And Project ManagerArmchair Media Feb 2010 - Sep 2011Greater Atlanta AreaWorked in concert with client and internal teams to develop and execute best in category, digital campaigns that met or exceeded business goals Developed digital campaign for Cartoon Network for the launch of the Emmy and Peabody Award winning show Adventure Time resulting in YOY, triple digit percentage increase in viewership for that time slotLed proposal efforts to determine LOE and deliver against project estimates Managed resource utilization and project profitability
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Senior Account Executive (Contractor)Moxie Oct 2009 - Feb 2010Greater Atlanta AreaProvided day-to-day project and account management for Verizon client including strategic planning, competitive analysis, concept designs, technology development, testing, deployment and reporting Implemented an email campaign promoting Verizon’s Facebook integration which increased fan subscription by 150% in one month Executed digital acquisition campaigns promoting Verizon products to drive traffic to e-commerce sites Developed creative briefs, status reports, timelines, POVs, estimates, change orders and POs -
Senior Account ExecutiveMcrae Communications Aug 2005 - Mar 2009Greater Atlanta AreaSupervised the Georgia Department of Economic Development account, leveraging solution-based thinking to cultivate client relationships Stewarded my client’s brand, positioning, architecture, guidelines to develop and execute compelling campaigns in international, national and local media marketsDeveloped Pactiv product campaign resulting in 65% increase in sales YOY Executed traditional and digital marketing campaign to drive traffic to the SummerGrove Tour of Homes resulted in 1,000 prospective buyers touring the community over two weekends, an increase of 40% over the previous year
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Project Manager/Research AnalystAdsam Marketing, Llc May 2004 - May 2005Gainesville, Florida AreaAnalyzed emotional response data and wrote consumer research reports for Fortune 100 and 500 companies Supervised the complete, daily management of client accountsDeveloped proposals, estimates, facilitated completion of data processing, analysis, reporting and evaluationStrategically planned and implemented new business development activities -
Jr. Account ExecutiveBohan Advertising Jan 2001 - Jan 2002Greater Nashville Area, TnDirected all aspects of up to six client accounts Managed clients’ brands in both local and national media marketsResponsible for spa re-branding at the Hilton San Destin Beach Golf Resort and Spa, including production of experiential videos for spa web siteRe-branded Caribe Royale from an Orlando family resort to convention center -
Account Coordinator/Media PlannerFrank Best International Aug 2000 - Jul 2001Greater Nashville Area, TnManaged all aspects of up to ten client accountsMaintained relationships between the client and agency and the agency and local/national vendorsIdentified measurable cost reduction for Ryan’s Steakhouse reconciling media billing with national broadcast vendors after acquiring the account from incumbent agency Conducted media research, planning, budgeting, buying and placement in the local/national media markets -
Traffic ManagerEmpire Communications Jan 2000 - Jul 2000Jacksonville, Florida AreaResponsible for the organization, management, and completion of all jobs as they move through the agencyPrepared and maintained estimates and specification sheetsInitiated and built working relationships between the agency, printers, vendors, and media
Kristina Smith Skills
Kristina Smith Education Details
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English -
Master Of Advertising
Frequently Asked Questions about Kristina Smith
What company does Kristina Smith work for?
Kristina Smith works for Glock, Inc.
What is Kristina Smith's role at the current company?
Kristina Smith's current role is Project Manager.
What is Kristina Smith's email address?
Kristina Smith's email address is kr****@****ock.com
What is Kristina Smith's direct phone number?
Kristina Smith's direct phone number is +142334*****
What schools did Kristina Smith attend?
Kristina Smith attended Vanderbilt University, University Of Florida College Of Journalism And Communications.
What are some of Kristina Smith's interests?
Kristina Smith has interest in Creative Writing, Digital Photography, Music.
What skills is Kristina Smith known for?
Kristina Smith has skills like Digital Marketing, Strategic Planning, Advertising, Seo, Integrated Marketing, Direct Marketing, Interactive Marketing, Interactive Advertising, Creative Strategy, E Commerce, Strategy, Brand Management.
Who are Kristina Smith's colleagues?
Kristina Smith's colleagues are Charles Sumner, Rose Sims, Durand Farley, Kristin Parker, Stephen Urabe, Kip Canfield, Anitra Taylor.
Not the Kristina Smith you were looking for?
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Kristina Smith
Kennett Square, Pa -
3charter.net, aig.com, travelguard.com
2 +171534XXXXX
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1brightgiantstudios.com
3 +151258XXXXX
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Kristina Smith
Las Vegas, Nv7pheinc.com, adameve.com, gmail.com, gci.net, aol.com, gmail.com, adameve.com8 +191964XXXXX
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