Kristina is the Founder and Creative Strategist of MA'AM, a woman-led branding agency in NYC, serving hospitality clients who deliver indelible experiences to their guests. Kristina believes we are responsible for designing the world we want to see. She founded MA’AM on this premise, uniting fearless creativity with an inclusive culture based upon real relationships and unconditional respect. She combines this entrepreneurial spirit with over a decade of experience leading creative teams to drive meaningful work. From Starwood Hotels and Resorts to Diageo to Pepperidge Farm, Kristina has built and defined global brands across industries. Kristina’s dedication to actively building a better future also underpins her membership in the Female Founders Collective, Dreamers and Doers, and her ongoing mentorship of young women— a pillar of her career that includes independent mentorship and volunteering for AIGA NY and UCONN Werth Institute. Kristina is a member of the CIA Society of Fellows and serves on the Board of Directors for Amber Waves, a 501(c)(3) nonprofit community farm providing rich educational opportunities in agriculture for aspiring growers, thoughtful cooks, and eaters of all ages.