Kristina Vadala Casey Email & Phone Number

I'm a seasoned team leader and product storyteller with over two decades of diverse business experience, covering the entire product life cycle from design to customer acquisition. I stand out for my unique blend of creativity and analytical acumen, applying an art-meets-science approach to product strategy. Ideation and problem-solving are central to my merchandising and product development methods, consistently contributing to high-level business initiatives. I take pride in successfully expanding product categories while enhancing brand identity. My passion lies in building and inspiring teams to think creatively and strategically, fostering growth at every level. As a dynamic leader, I seamlessly navigate the intersection of creativity and business acumen.

Listed skills include Merchandising, Retail, Product Development, E Commerce, and 19 others.

• 

  Director Of Merchandising And Swim

  Title Nine

  Jun 2018 - Present - Emeryville, California, United States

  I manage a team of merchandisers, designers and product developers to ensure the execution of business and brand strategies across categories. I develop merchandise assortment strategies that meet customer needs while maximizing sales profitability and supports the brand identity. I am the team leader for merchandising; collaborating with cross functional business leaders to ensure all teams are aligned to successfully optimize inventory, marketing and customer discovery. I manage the swim… Show more I manage a team of merchandisers, designers and product developers to ensure the execution of business and brand strategies across categories. I develop merchandise assortment strategies that meet customer needs while maximizing sales profitability and supports the brand identity. I am the team leader for merchandising; collaborating with cross functional business leaders to ensure all teams are aligned to successfully optimize inventory, marketing and customer discovery. I manage the swim category through it’s entire life cycle including: design, development, merchandising strategy, and marketing. I pioneered the R&D aspect of the swim business, developing brand exclusive features and components. I lead and drive results through others by providing clear direction on priorities and expectations while always coaching and mentoring my team. Show less