Kristina Robinson Email and Phone Number

- Helped develop and implement KPI-driven account strategy- Actively pursued media to secure press results; build and maintain network of key media and influencer friendlies- Created various materials including press releases, fact sheets, scripts/talking points, bylined articles and more; copyedited materials drafted by team members- Provided fundamental management and mentorship to junior staff- Counseled client teams on best media relations practices and strategy- Hosted monthly “Meet the Media” webinars, facilitating educational conversations on current events and best pitching practices with journalists- Facilitated media training sessions with company spokespeople

- Anchored the noon newscast daily- Provided live traffic updates during the station's morning show- Copyedited and fact checked scripts - Researched and developed original content that reached millions of viewers through the station's newscasts and social media outlets- Helped oversee strategic plans of news coverage, both daily and long term special projects

- Worked independently, coordinating nightly news coverage out of station's bureau covering one of the fastest growing county's in the nation- Shot, produced, edited and delivered content live in four evening newscasts

- Worked independently, using professional cameras and software to shoot, edit and present content for newscasts- Helped launch the first weekend morning newscast in the market, which became the #1 viewed hour of news in the DMA within 2 months- Managed event and segment coverage- Generated story ideas through relationships with community members and leaders

-Covered Arizona related issues from the nation’s capital as a fully credentialed congressional reporter-Worked on tight deadlines to ensure daily content was sent out to all television stations in the state-Anchored a 30-minute daily newscast that reached a diverse audience of over a million viewers-Worked simultaneously on long term special projects, while also producing daily content

Worked with producers, reporters and photographers on gathering content for the evening newscasts. Accompanied photographers and reporters in the field, field produced. Assisted the assignment desk by dealing with the flow of information received from phone calls and email. Conducted and logged interviews. Assisted reporters and assignment editors in story research, pitched ideas. Wrote web scripts.