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Strong strategy, smart design: we tie it all togetherTogether with our clients, we solve business problems, outsmart the competition, and create “wow” that wins hearts and minds. We offer insight that moves product — and ideas that stir emotions. We help brands distill their message and engage their audience. It’s more than style or sizzle. It’s good thinking. And it works.
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Creative DirectorMasonbaronet, Inc. Jul 2017 - PresentDallas, Texas, UsAs Creative Director, I am responsible for the overall supervision of the agency's creative product. I direct all creative at the agency and strive for excellence in everything from concept to completion of every project — on schedule and budget. In addition, I work closely with account service team to solve marketing problems through smart, well-designed advertising and collateral materials that help sell our clients' products and services, and maintain a good image for both our clients and agency. I lead the Creative teams and help game-changing businesses distill their message, create WOW, outsmart their competition, and generate revenue and brand awareness. -
Adjunct ProfessorTexas Christian University Sep 2020 - May 2021Fort Worth, Tx, Us -
Director Of Marketing And Creative StrategyE3 Partners / I Am Second Apr 2016 - Jul 2017Plano, Texas, UsI work daily to support e3 Partners by Developing marketing strategies for the purpose of revenue and ministry growth,managing the e3 brand, coordinating marketing projects and assisting in the day-to- day marketing, creative, and communications efforts for the ministry, including supervision of the Creative, Marketing and Communication teams.My role requires me to wear many hats, but include the following key responsibilities:• Oversees development of marketing strategies and execution of business plans, maximizes revenue sources including definition of new markets, branding initiatives and pricing, and sets direction for product development.• Manages marketing, creative, and communications projects from concept to completion and translates marketing objectives into creative strategies.• Establishes vision and strategy for creative projects and is responsible for the overall quality of work produced by the creative department.• Leads e3’s day-to- day marketing operations by supervising marketing, communications, and creative staff.• Develops budget recommendations, work goals, measurements and training requirements in order to manage and develop staff.• Reviews and coordinates marketing partnership opportunities, advertising campaigns and vendor contracts to meet organizational goals. Meets with clients to explain campaign strategies and solutions. And, ensures marketing programs align with public relations activities.• Duties include providing branding direction, developing and executing brand marketing programs, reviewing market research to anticipate competitive and industry trends, and translating consumer attitudes into new branding directions. • Conducts annual planning for the Marketing department, and supports Marketing Department Teams in their annual plans. -
Creative DirectorE3 Partners / I Am Second Jan 2010 - Jul 2017Plano, Texas, UsAs creative director, I am responsible for the creative output of e3 Partners and I am Second, with oversight of the creative team and creative processes; the ideation, presentation and execution of client branding and marketing communications campaigns; the profitability and creative quality of client projects, and the operational readiness of the creative team.I direct the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals and brand of the organization.My job is to ensure that the creative function operates in an efficient, profitable manner, to effectively build and manage the department’s budget, to ensure that our creative product remains leading edge and ahead of our competition, to uphold the high quality of creative and production by maintaining consistently high standards for self and others on the team.By delivering strategic solutions that help our clients attain their marketing and communications objectives, my role keeps the organization moving forward. Additional responsibilities include: • Product research and development that supports the company’s profitability • Event visual concept, development and execution that supports the brand expectations • Collaborating and contributing to the creative process as a leader of a creative team, and as a member of the leadership team• Leading the unified process of marketing/concept/design and post-production execution• Leading with the Marketing Director for the unified process of marketing/concept/design and interactive/web/video/motion graphics for e3 Partners and I am Second• Ensuring the professional development and readiness of the creative team• Managing the evolution of the creative department’s technology needs.
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Senior Art Director / Acting Creative DirectorE3 Partners / I Am Second Nov 2008 - Dec 2009Plano, Texas, UsWorked to establish a new brand image for e3 Partners as well as maintain the I am Second brand image across a variety of media. Assumed the role of Acting Creative Director in August of 2009.
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Creative Director/DesignerOnefish Design Co. Jan 2004 - Dec 2013As owner/CD of the company, I was responsible for all levels of client management, conceptual development and creative excellence. Specializing in comprehensive branding management, projects ranged from B2B, B2C, direct mail and employee recognition programs to email campaigns and trade show events. Comprehensive publication brand development and editorial design rounded out the wide range of design and marketing support offered.
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Art Director / DesignerToro Partners Mar 2003 - Dec 2004
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Art Director / DesignerRsw Creative May 1998 - Mar 2003
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Design AssistantGibbs Baronet Jun 1997 - Aug 1997
Kristin Baxter Skills
Kristin Baxter Education Details
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Texas Christian UniversityCommunication Arts / Design -
Texas Christian University
Frequently Asked Questions about Kristin Baxter
What company does Kristin Baxter work for?
Kristin Baxter works for Masonbaronet, Inc.
What is Kristin Baxter's role at the current company?
Kristin Baxter's current role is Creative Director at MasonBaronet.
What is Kristin Baxter's email address?
Kristin Baxter's email address is kr****@****zon.net
What is Kristin Baxter's direct phone number?
Kristin Baxter's direct phone number is +121444*****
What schools did Kristin Baxter attend?
Kristin Baxter attended Texas Christian University, Texas Christian University.
What are some of Kristin Baxter's interests?
Kristin Baxter has interest in Children, Science And Technology, Animal Welfare, Arts And Culture, Health.
What skills is Kristin Baxter known for?
Kristin Baxter has skills like Graphic Design, Brand Development, Creative Direction, Advertising, Marketing, Direct Mail, Marketing Communications, Web Design, Art Direction, Brochures, Leadership, Corporate Identity.
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