Marketing, Communications And Business Development
*Integral part of a three person marketing and communication team, reported directly to SVP and AVP respectively. The team serviced over 800 employees and covered the entire Western Region*Helped facilitate complete brand transition of ABD Insurance and Financial Services to Wells Fargo Insurance Services including employee training and creation of educational opportunities*Educated and conducted trainings for all employees on our online vendor for marketing and advertising materials- The Marketing Store *Loyal customer relationship manager; was a trusted resource for all of those inquiring about Wells Fargo Insurance Services marketing, communications, or business development processes.- internally and externally*Responsible for organizing over 150 events; tasks included main focus conception, design of invitation, target audience research and selection, distribution to over 20,000 invitations, catering, set up, locations, negotiating with vendors, and greeting customers and closing comments of all events*Extensive knowledge of mass email campaigns, social media advertisement, online newsletter distribution, and sales prospecting tools; including Salesforce.com*Managed customer communications pieces amounting over 11,000- Flyers, Newsletters, Invitations *Articulated clearly and concisely Wells Fargo's news through writing press releases, media attention releases and internal customer communication pieces*Coordinated the design and creation of over 100 advertisements abiding by the rigorous brand standards present at Wells Fargo