Kristin Bedard Email and Phone Number

• Temporary role while job searching• Provided instructional support services (ISS) for 6th, 7th, and 8th grade students at McCall Middle School in Winchester, MA• Assisted during teacher absences for circumstances such as field trips, professional development, or sick leave, helping to ensure continuity of learning• Collaborated with school staff to sustain the delivery of engaging educational activities for students across subject areas

• Led successful fundraising campaigns including a Super Mario Bros themed GivingTuesday campaign and a spring gala + auction, resulting in increased donations and community engagement.• Implemented website enhancements, social media content improvements, and calendar upgrades, leading to increased brand visibility and inquiries.• Collaborated with the Director of Admissions & Enrollment Management to enhance messaging and increase brand "stickiness" for Jackson Walnut Park School.__Recommendations:Clarissa Robyn, Montessori Guide, on our work together: “Kristin brought an incredible amount of knowledge, organization, excitement, and detailed attention to her work… at JWP. Her energy and enthusiasm were instrumental in crafting a marvelous strategy that encouraged everyone’s creativity, helping us all ‘think outside the box’ about how we present ourselves to families, and welcome prospective families in to our school community. Her passion for communication and advancement is palpable.”Jim Scholl, Assistant Vice President of Development & Communications, Campaign for Catholic Schools, from his perspective as a Jackson Walnut Park School board member: “Kristin has the ability to juggle many hats and does so with poise and comfort. She is creative and not one to shy away from taking a concept and making it a reality, of which I have seen firsthand.”Amanda Donigan Gibbs, Director of Admission & Enrollment Management, on our work together: “Kristin and I worked closely together on events, branding, and marketing for the school. Kristin is an incredibly skilled communications expert and helped take the school’s marketing to new heights… The elevated marketing and creative approach to event planning helped boost our enrollment and strengthened the feeling of community across our campus. Kristin is a joy to work with and would be an asset to any company she joins!”Full recommendations below.

• Developed customer marketing and engagement strategies to drive loyalty and retention among BlueConic customers and partners.• Collaborated with Marketing and Customer Success teams to design and execute programs aligned with company goals.• Implemented innovative communication tactics to enhance customer experience and deliver exceptional value.__Recommendations:Jeff Hyde, Account Director, BlueConic, on our work together in support of customer success and account management: “Kristin was a fantastic team player and advocate, and helped bring our customers' experiences to light. She was empathetic, proactive, diligent, and enthusiastic to showcase a wide variety of examples through multiple different mediums: webinars, user groups, and in-person advocacy.”Jennifer Gallagher, Account Executive, BlueConic, on our work together nurturing and closing sales leads: “She was an advocate in her personal network for our product and introduced me to several contacts who ended up purchasing, in large part because of the trust they had already established with Kristin. She would go above and beyond to support the Sales team and was known as the “go-to” in Marketing if you wanted the job done quickly and done well!”Full recommendations below.

In this role, I partnered closely with the executive director and team to revitalize the Association through enhanced programming, refreshed sponsorship initiatives, and new member engagement strategies. I also played a key role in the successful merger with ISANNE and the pivot to virtual program delivery during the COVID-19 pandemic.__Recommendations:John Beaudoin, Graphic Designer, Figure and Ground Design, on our work together on the AISNE website: “Her enthusiasm, energy, and her personality [were] infectious and made even the most time-sensitive, stressful work a great experience.” Bob Llewellyn, Managing Director, Copper Hound Pictures, on our work together on his organization’s sponsorship of AISNE: “What I appreciated most was that she wasn’t just focused on how AISNE could benefit—she genuinely cared about how our company could get the most out of our partnership too. This made working together feel like a true collaboration.”Raquel Majeski, Associate Head of School, Lawrence Academy, on our work together to produce a student conference: “Creative, organized, patient and kind is what comes to mind when I think about our work together as we planned a high school diversity conference for AISNE during a pandemic. No easy feat! Navigating technology, maintaining accessibility for all and being mindful of the racial reckoning that our country was experiencing. There is no other person that I want to be in the trenches with. Most importantly you designed a virtual space where students felt seen, heard and valued. I appreciate all that you do for students and the community.”Sydnie Schwarz, former Middle School DEI Coordinator, The Rivers School, on our work together to produce a student conference: “I saw her successfully realize unprecedented solutions for equity concerns I had related to the conference, persevere through event hiccups, and always pay every detail the attention it deserved.”Full recommendations below.

• Collaborated with cross-functional teams to develop and implement a modern, customer-centric sales model in 16+ of GateHouse Media's largest U.S. markets.• Partnered with colleagues from The Boston Globe and Boston.com to drive the development and activation of innovative strategies for digital marketing.• Spearheaded efforts to empower and inspire teams, leveraging experiences from Forrester to achieve impactful results.__Recommendations:Peter Schofield, Senior Director U.S. Channel Sales, GateHouse Media (ThriveHive), on our work together: “Kristin was an indispensable partner of the sales and support organization while Director of Product Management at GateHouse Media. She is widely recognized as a curious, selfless, and cerebral leader with an unparalleled work ethic. Kristin solves problems and can see the opportunities where others see obstacles. Through constant change she demonstrates an infectious curiosity, solicits feedback, and is committed to improving processes, culture, and the client experience. Kristin is an inquisitive, active listener consistently developing new skills and her knowledge base. Embracing formal and informal learning, she holds herself to the highest standards of excellence in the workplace and is inextricably tied to success.”

• Empowered Chief Marketing Officers of Fortune 500 brands to lead business transformation and navigate times of opportunity and unknown.• Facilitated productive discussions and workshops to create open forums of trust.• Exceeded growth targets by 30% through confident, poised, and disciplined leadership.

• Led client-facing initiatives at Forrester, building exceptional relationships and demonstrating transferrable skills from previous marketing roles.• Took on leadership of The CMO Group within 12 months, showcasing strong leadership and strategic decision-making abilities.• Collaborated across Forrester's ecosystem to drive success and deliver impactful results for clients.

Directed strategic initiatives to increase market share and diversify revenue for The Globe and Boston.com’s local advertising divisions, including: real estate, automotive, recruitment and classifieds, within a constantly changing competitive landscape. Championed innovative explorations to serve small and medium businesses in new capacities, developing and presenting social marketing education programs, and designing new cross-media packages.

Researched and recommended new business opportunities and directed the development and launch of new products and services. Built and executed B2B and B2C marketing campaigns, including print, digital and radio executions. Key projects included launch strategy for Boston.com’s Real Estate iPhone app and creating a suite of advertising solutions for local independent schools. Fostered strategic partnerships with local trade associations including the Massachusetts Association of Realtors (MAR) and the Massachusetts State Automobile Dealers Association (MSADA).

Participated in the management and execution of major transformation and diversification initiatives including the launch of a print and online product for announcing weddings, engagements, anniversaries and births in The Boston Globe and on Boston.com, and strategic moves to enhance all types of classified listings in the paper, on Boston.com and on mobile devices.

Supported reporting and product fulfillment for the Classified Telephone Sales department. Managed initiatives to increase sales performance including targeted sales contests and the development of a peer recognition program.

Contributed in operations, sales enablement and layout capacities, to the Classified Telephone Sales department.